China Economic Weekly - Economic Net News After the "little essay" incident in Oriental Selection, Dong Yuhui was promoted and established a new company. On December 26, 2023, Dong Yuhui’s new account “Yi Hui Tong” has been certified by the platform, and the certification information is “Yu Hui Tong (Beijing) Technology Co., Ltd.”
At 7 pm on January 9, 2024, "Walking with Hui" started on time, attracting the attention of netizens. Data shows that the popularity of the "Walking with Hui" Douyin live broadcast room has soared after it started broadcasting. One minute after the start of the broadcast, the number of likes on the "Walking with Hui" live broadcast room has exceeded 4.118 million. At the same time, the "Oriental Selection" Douyin live broadcast room has more than 4.118 million likes. 3.482 million likes. 20 minutes after the live broadcast started, the number of likes of the "Walking with Hui" live broadcast room has exceeded 200 million, firmly ranking first on the Douyin live broadcast popularity list, while the Oriental Selection live broadcast room is hovering around 30. The number of fans on the account has increased from 4.152 million to 4.46 million, and the number of fans in the live broadcast room has now reached 7.528 million. According to Gray Dolphin data, as of 9 p.m. on January 9, the cumulative number of online viewers of the live broadcast exceeded 30 million, with a peak number of viewers of over 1.7 million, and an increase of more than 1.67 million followers; from the perspective of gmv, the sales of "Walking with Hui" products The sales exceeded 100 million yuan, ranking first on the Douyin sales list. As of the end of the live broadcast around 23:00, according to third-party platform data, the first broadcast sales of "Walking with Hui" are estimated to be 160 million yuan, with an increase of more than 2.7 million followers and more than 54 million viewers. The Oriental Selection, which was broadcast during the same period, had a cumulative viewership of 15.45 million and total sales of between 10 million yuan and 25 million yuan.
During the live broadcast, Dong Yuhui, dressed in a black suit, first appeared in front of the camera, released a lottery and interacted with fans. Later, Dong Yuhui transformed into a host, and the studio anchor team appeared one by one in the talent show. According to Yu Minhong, Dong Yuhui’s team has 60-70 people.
Dong Yuhui said that he has been working part-time as a director in the past few days and has rehearsed some programs. Some of these anchors are familiar with them, and some are just coming to the stage. He said that some of the anchors in the new live broadcast room came on their own initiative, and some came from Dongfang Selection. I am also a partner of Oriental Selection, and I wish both companies well. He also introduced in the live broadcast room that "Walking with Hui" will stick to its original intention of agricultural products, and will also explore possibilities in books, culture, and tourism, and will launch a series of strategic deployments after the year.
At 8 o'clock in the evening, Yu Minhong, chairman and CEO of Oriental Selection, appeared in the "Walking with Hui" live broadcast room and had a face-to-face conversation with Dong Yuhui. "I am very happy that this platform has appeared. In fact, in my mind, there should be such a platform. I have planned and thought about it for a long time, and it finally appeared today."
In the live broadcast room, Yu Minhong once again mentioned the "little composition" incident, he said : "Thank you for your support to Yuhui and also to Oriental Selection. Although there were some minor disturbances before, I think the result was that it was better to have twists and turns than no twists and turns, which allowed Yu Hui to build his own platform ahead of schedule. If there is no such twists and turns, even if your platform needs to be built, it may take time and not be so fast. That is because such a process of adjusting the organizational structure really makes me feel that what a company has to do is Give every capable person the biggest platform." Yu Minhong revealed, "Actually, a year ago, I talked to Yuhui about the idea of building my own platform, but it has never been implemented. After experiencing this gap and ups and downs, I accelerated This has affected the development of this matter." In addition, Yu Minhong said that Yuhui's team of 60 or 70 people would not give Dong Yuhui any sales tasks. Dong Yuhui also said that he has no sales tasks.
It is reported that not long ago, the "little composition" scandal put Dong Yuhui and Oriental Selection at the forefront of public opinion. After the turmoil, Dong Yuhui's identity also changed from "anchor with goods" to "senior partner of Oriental Selection". He also served as cultural assistant to the chairman of New Oriental Education Technology Group and concurrently as vice president of New Oriental Culture and Tourism Group.
Tianyancha app shows that "Walking with Hui" has been applied for registration as a trademark by many parties. The applicants include a display technology company in Beijing, a cultural communication company in Shaanxi, an information technology company in Shanghai, an education company in Shanghai and multiple natural persons. The state The classification involves advertising sales, education and entertainment, daily chemical products, etc. The current trademark status is awaiting substantive review.
New media editor: Cui Xiaomeng
