A new year, a new atmosphere, but director Feng Xiaogang received the first bad news of the new year.
That is the movie "If You Are the One 3" with an investment of 350 million yuan. The box office in the five days after its release was only more than 60 million yuan. The prediction given by the Maoyan platform was not more than 100 million yuan.
It is no exaggeration to say that this is really an ugly death, a textbook-level smash. Even in the movie market more than ten years ago, none of Feng Xiaogang's movies easily exceeded 100 million. Today, when movies easily exceed 100 million, he can't even break through 100 million.
The comedy movie "The Annual Party Can't Stop", which was released at the same time, has achieved good reviews and box office success. Some people say that this shows that the audience's preferences have changed. There is no problem with Feng Xiaogang's movies, but it is not just that.
It was not popular before it was released, but it was not popular
There is something that I have to say, that is, people were not very optimistic about this movie even before it was released. It is too hot-tempered and sentimental, and it is stepping on the minefield of the audience. Dee.
The "If You Are the One" series is really unexpected, and there is actually a third installment. If the plan of the trilogy had been planned from the beginning, then the audience would not have any objections to the appearance of this movie, but it is obviously a perfunctory work based on whim.
Moreover, the details leaked from the early promotions and trailers of the movie also made everyone feel uncomfortable. The cast were all familiar actors, and the cast were all familiar faces from the past two movies. Is this a movie? It's like watching "Ace vs. Ace", where you just rely on selling feelings and making a fool of yourself. How can you retain the audience?
Judging from this box office performance, most netizens may not have watched the movie yet, and they are not afraid of spoiling it for everyone. If other movies and TV series want to sell emotions, they must bring together old actors and recreate old jokes. This movie is more direct. I might as well watch it all over again. I wish I could re-create and edit the first and second parts of "If You Are the One" and then mix them into the third part to give it a dopamine tone.
It feels like it uses long flashback clips to fill in the gaps, just like a college student who is panicking and finishing his graduation thesis. Therefore, it is not surprising that the final outcome has such results.
Falling in love and resting on one's laurels turned around and accused the audience of
movies being painless love themes. Also meeting you on this New Year's Day is another love-themed movie, that is "Twinkle Twinkle Star".
"Twinkle Twinkle Star" performed very well at the box office due to its marketing and early audience base. However, as word-of-mouth gradually fermented, everyone felt that it was not good, and the box office began to decline. The box office decline is partly due to the fact that the movie itself is not that good, and partly because people are no longer interested in the entire genre of love themes.
"If You Are the One 3" not only makes people feel that it is about a cliched love story, but what adds fuel to the fire is that the movie is set in an old man who is over seventy years old and is in love.
Who pays money to go to the cinema to watch uncles and aunts who are older than you, talking about love without trouble. A love story spanned three movies and spanned more than ten years. Is it still unforgettable?
There are also elderly adults in foreign countries who fall in love. In the movie "Love at Sunset" series, people can fall in love for more than ten years, and they can still fall in love when they become uncles and aunts. The problem is that you have to talk about something that people can relate to and feel. What the hell is it like to suddenly become a robot?
Audiences do not object to watching old men fall in love. After all, no matter how old we are, we must have the ability to love. But watching real people compete with robots for favor, this idea that seems very creative and avant-garde is actually Feng Xiaogang resting on his own laurels.
This is about 30 years ago in "The Story of the Newsroom". There was an episode of robots, which were also real humans pretending to be robots. Does Feng Xiaogang think that today's young audiences have not seen "The Story of the Editorial Department" that he participated in the creation of back then? What's even more frightening about
is that he is actually not as good as he was 30 years ago.Feng Xiaogang was unable to achieve the critical spirit he showed at that time.
Ever since, on the first day of the new year, Feng Xiaogang couldn't control his temper again and posted an article on Weibo. Although he didn't explicitly curse the audience, he said in his words, you can't understand what he is saying. say what. The audience would like to ask Director Feng Xiaogang, people could understand your film and television dramas decades ago, but why can’t they understand them now?
The light structure has not changed. I don’t want to make progress and I still blame the times.
The biggest problem exposed by this movie is that in terms of structure, it completely fails to achieve the layers of baggage that a comedy movie should have. This is not just Feng Xiaogang's problem. The entire Chinese comedy film market has been suffering from this problem in recent years, that is, it all relies on one person to make people laugh.
For example, people often go to see the movie "Happy Twist" to see whether its "content" is high or not. This sentence, this shot will only make the audience laugh if it is placed on Shen Teng. This kind of distortion has caused the better comedy movies that everyone has seen in recent years to have no subtle structure.
"If You Are the One 3" naturally did not do this. It continued the overall plot conflict of the first two movies, so that the audience did not feel that this movie brought any surprises to everyone. Feng Xiaogang keeps saying that he has not changed and is still doing the original Feng's comedy, taking Ge You with him to make fun of everyone. Some people also say that Feng Xiaogang is still the same Feng Xiaogang, and he is still two levels above his level. However, if this sentence is open to interpretation, it means that he has made no progress, no change, and no innovation in these years.
What's strange is that while saying that he doesn't want to change, he uses a dopamine tone to cater to the audience, imitating Wes Anderson's style. Breakthroughs are just a superficial effort, a superficial taste, and no real efforts to explore.
Feng Xiaogang was leading the times, then he was in step with the times, and now he is lagging behind the times. He doesn't want to make progress, but he still complains about the times. Why didn't he say this when the times gave him dividends?
