The New Year's Day holiday has passed by in a hurry. After the holiday, the preliminary results of a number of films scheduled to be released during the New Year's Day are also released!
There are a total of more than a dozen movies released on New Year's Day, but in terms of production level, popularity and topicality, there are five movies that have attracted much attention and discussion. They are the romance movie "Twinkle Twinkle Star", the crime movie Hong Kong films "Stealth" and "Goldfinger", comedies "The Party Can't Stop" and "If You Are the One 3".
Romance movies opened high but then went low, predicting a sharp drop in box office
When it comes to the most popular and topical film on New Year's Day, it is undoubtedly "Twinkle, Twinkle, Twinkle Star" which has an audience base of the drama version of the work of the same name. The film is scheduled to be released at the end of the month, but taking advantage of the long-tail effect of the drama version, pre-sales began at the beginning of the month. The pre-sale box office results were even more amazing, directly exceeding 300 million, which can be said to be the best in the world.
If a movie is a masterpiece, then the good pre-sale box office results will directly lead to the post-release box office results, keeping it far ahead; if a movie is a bad movie, then the good pre-sale box office results will directly lead to the post-release box office results. It caused a backlash, causing subsequent box office results to suffer from turmoil due to the impact of early word-of-mouth. Unfortunately, "Twinkle Twinkle Star" is the latter.
On the first day of its release, viewers who bought pre-sale tickets went to the cinema with great interest, and then shouted "disappointment". Many viewers even started complaining that "Twinkle Twinkle Star" was a bad movie before they even left the theater. . The more people who have watched it, the more negative reviews the movie received. Many viewers directly gave it a rating of less than 3 stars on Douban.
Now, the Douban score is released, and "Twinkle Twinkle Star" only scored 6.3 points. The film's reputation directly affects the box office. Before the word-of-mouth was released, the film's estimated total box office in the mainland reached 1.237 billion. After word-of-mouth came out, the film's predicted total box office in the mainland plummeted to 775 million.
Hong Kong crime films have similar results.
"Stealth" is a film with a luxurious lineup that brings together several Academy Award-winning actors and one Academy Award-winning actress. In the promotional poster of "Stealth", the words "Eight major gold medal-level superstars line up to set off a huge criminal action war in 2024" are directly printed. The tone is loud and impressive.
From the cast point of view, "Stealth" can be regarded as a top-notch configuration. There are many golden statues of best actors and actresses joining the cast, and the actors' acting skills are highly recognized. It's a pity that no matter how powerful the actors are, they can't save the illogical plot and the speechless character settings.
After watching "Stealth", some viewers bluntly said that "the entire story line is very disappointing, and the relationship between the characters cannot withstand scrutiny". Some viewers said that "a lot of logic does not make sense, and the male protagonist's character is not three-dimensional." The audience unceremoniously asked "Can Hong Kong films be saved?"
How many people walked into the cinema because of the luxurious cast, and how many people left the cinema angrily because of the illogical plot, not even knowing whether they were deceived by the publicity stunt on the poster. In the end, the aggrieved audience gave "Stealth" a score of 6.1.
"Stealth" only has a luxurious cast, while "Goldfinger", another crime-related Hong Kong film, has a luxurious production team and cast. In the glorious era of Hong Kong films, Chong Man-keung worked as a screenwriter to create the classic Hong Kong film "Infernal Affairs"; in an era when Hong Kong films were somewhat bleak, Chong Man-keung worked as a screenwriter and director to create "Wu Shuang";
Now, Chong Man-keung is bringing his new director's work "Goldfinger" is here, and he also invited two movie stars to join the cast, namely Tony Leung and Andy Lau. This can't help but give the audience a glimmer of hope, looking forward to the three of them once again creating a Hong Kong film as exciting as "Infernal Affairs". As a result, the audience was disappointed.
"Goldfinger" has the production team of "Wushuang", but it does not have the twists and turns, ups and downs and fascinating plot of "Wushuang"; "Goldfinger" has the cast of "Infernal Affairs", but does not have the same plot as "Infernal Affairs" "The same twists and turns of fate and rich and three-dimensional characters.
All in all, in the eyes of the audience, "Goldfinger" is a work where "form is greater than content, atmosphere is greater than plot, and the main theme is Ge Xiu itching", and the ending of the film makes the audience feel that "it has been hastily done and will never come back." . Currently, the film has a score of 6.6 on Douban, with many viewers giving it one or two stars for the sake of the two leading actors.
There is a big gap between the performance and reputation of comedy films
There are two comedies on New Year's Day, one is "The Annual Party Can't Stop" brought by young directors and young comedians, and the other is "If You Are the One 3" brought by famous directors and famous actors. . After looking at the current box office and word-of-mouth results, people really have to sigh that "the waves behind the Yangtze River push the waves ahead."
"The Annual Party Can't Stop" starring Dapeng and Baike can be called a dark horse on New Year's Day. It uses the quality of the film to drive word-of-mouth and box office results. The film received positive reviews during screenings. On the first day of its release, viewers praised it as "the ceiling of domestic comedies this year" and "the dark horse of the year for comedy films that exceeds expectations."
With the fermentation of word-of-mouth, the box office of "The Annual Meeting Can't Stop" continues to rise. In recent days, "The Annual Party Can't Stop" has been ranked first in the box office rankings, and has also achieved a reversal of box office decline. Audiences who have watched it have also given it good reviews, saying that it is "the best movie in recent times" and "hits the point of laughter." ". The film's Douban score exceeded 8 points, making it the highest-rated film on Douban on New Year's Day.
At the same time, the comedy film "If You Are the One 3" directed by the well-known director Feng Xiaogang, starring two powerful actors Ge You and Shu Qi, and joined by many stars such as Fan Wei and Yao Chen, the results were very dismal. The daily box office did not even exceed the one that had been released. 20 days of "Three Brigades".
Two comedy films, "The Annual Party Can't Stop" has a predicted total box office of 1.167 billion, ranking first among the New Year's Day films with a predicted total box office, currently exceeding 350 million; "If You Are the One 3" has a predicted total box office of only 1.167 billion 110 million, which is less than a fraction of the former, and currently only has a box office of more than 60 million.
The former has a Douban score of 8.1, while the latter has a Douban score of 6.1. The gap is also huge.
Some netizens revealed that the investment in "If You Are the One 3" is 350 million yuan. However, the predicted total box office is only a little over 100 million, which can be called a dismal box office. Many netizens can't help but worry that "If You Are the One 3" may not even be able to recover the investment cost.
From the box office results and reputation of several popular films on New Year's Day, we can see that no matter what type of film it is, content is king after all. Publicity stunts can only bring temporary benefits, and the quality of the film is the most important thing.
The New Year's Day release has unfortunately received less than ideal results. I only hope that the Spring Festival release can live up to the audience's expectations.
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