According to statistics, there will be as many as 19 Douban 8-point dramas in 2023.
Why have Douban ratings, which have always been regarded as a benchmark for good dramas, become so “tolerant” in recent years?
Is the domestic drama environment really improving?
How did Douban score come from?
Looking back on the past, the dramas with high scores on Douban were often the main themes or historical dramas.
Only a few are modern urban dramas or ancient puppet dramas.
Among them, the scores of ancient puppet shows have always been kept tight-lipped by fans.
After all, the ancient puppet show hovers between 2-5 points all year round, even if it breaks 6, it will become a capital for publicity.
As time comes this year, the situation seems to have improved.
"Lotus Tower" starring Cheng Yi and Zeng Shunxi scored a high score of 8.5 under the evaluation of 510,000 people.
"Under the Stranger" starring Peng Yuchang, Wang Yinglu, Hou Minghao and others was rated by 83,000 people, and it also received a high score of 8.1.
These two dramas, one is a period martial arts drama and the other is a modern fantasy drama.
has a completely different subject matter and audience, but it also received high scores.
This does not exclude the fact that "Lotus Tower" and "Under the Stranger" performed well in each other's fields, but it cannot be denied that fans played a role in this process.
Nowadays, Douban is no longer the world of young literary and artistic people. It has transformed from a niche forum a long time ago into a place where fans and blacks fight.
Cheng Yi, the lead actor in "Lotus Tower", has a unique physique and seems to have little domestic entertainment presence, but his fans are quite die-hard.
The relatively good plot setting brings passers-by into the scene, and fans act as passers-by, so one person may hold multiple trumpets. If
concentrates on scoring, it is possible to get a pretty good score.
Therefore, the so-called Douban score is not as magical as everyone thinks. To a certain extent, it still has a certain degree of unfairness.
However, the number of people who rate on Douban can be regarded as another criterion for judging the quality of the drama.
still compares "Lotus Tower" and "Under the Stranger".
"Lotus Tower" has as many as 510,000 people who have rated it. According to the principle that the more people who rate it, the lower the score. The high score of 8.4 is enough to show that the quality of "Lotus Tower" is excellent and that fans cannot control it.
The number of people who rated "Under the Stranger" is only 83,000. Although it is not small, compared with "Lotus Tower", its score of 8.1 is obviously not strong enough.
There are also some online short dramas such as "Escape from the British Museum", "Feng Yue Chang", "Ancient Acacia", etc., which also received high scores of 7-8 points on Douban respectively.
But without exception, it belongs to the carnival of a small circle, especially "Escape from the British Museum" which obviously took advantage of national sentiments and made the audience ignore the plot.
The number of people who rate them is not very high, so when it comes to evaluating the quality of the series, their scores need to be viewed rationally by the audience.
Is Douban score really that important?
is not important, nor is it important.
still remembers that before, many directors looked down on Douban ratings.
Director Feng Xiaogang even publicly ridiculed "some people on Douban are all big-tailed wolves", but later had to go to Douban to promote it.
Once upon a time, Douban ratings became one of the hot spots for the crew to promote.
If the drama scores a decent score, it will be written in bold on the big-character poster, and it will be reported happily to the outside world.
In the years when the trolls were not wreaking havoc on Douban, Douban ratings were of high reference value.
Until now, there is still a legend circulating in the world that "a high Douban score may not necessarily be good-looking, and a low Douban score must be ugly."
In response to the deep-rooted thoughts of the audience, the crew and actors had to pay attention to Douban netizens. The advantage of
is that it reversely promotes the development of the domestic film and television industry in a good direction.
However, the disadvantages are also obvious. If you are not careful, Douban will become a weapon for black fans to attack the series and actors. Fans of the
actors will focus on giving low scores and bad reviews to each other's works when the two sides face off.
will also pretend to be a passerby to persuade other viewers who come to read the comments.
Doing this not only ruins the reputation of an actor, but may also ruin the efforts of the staff behind the scenes.
In addition, what is even more worrying is that once the importance of Douban is discovered, the crew and the actor studio will also place "eyes" on Douban to be responsible for guiding public opinion. Although
can effectively curb large-scale fan circle wars, it may also reverse the trend and add more "moisture" to Douban ratings.
Douban has long gone from a pure holy land in the hearts of film and television lovers to a smoky place. Many people will turn disdainful when talking about Douban.
Douban score will not affect the popularity of a drama
Yes, the reality is so cruel.
Everyone says that Douban ratings are important, but the fact is that it is obviously not that important to the success of a drama.
This is why various drama platforms do not deliberately cater to the preferences of Douban netizens.
During this year's summer vacation, "Sauvignon Blanc" starring Yang Zi had a lower rating on Douban than "Lotus Tower", but the "Sauvignon Blanc" celebration concert had far more topics to discuss than "Lotus Tower".
Not to mention during the broadcast, any CP line can dampen the discussion of "Lotus Tower".
Let’s look at "Yunzhiyu" directed by Guo Jingming. The rating of this drama is only 6.0, which can be said to be nothing to brag about.
But "Yunzhiyu" made Zhang Linghe's "Gong Ziniu" joke go out of the circle, and several supporting characters, from the second female to the third and fourth male, all appeared on the table.
and Guo Jingming's next new drama "The Dream Returns" soared in popularity during the filming period and became a hit series.
Hou Minghao and Chen Duling were also bought shares, becoming the next pair of "American Emperors" cp.
For actors, what they value more is the popularity of the drama, even if it is black or red, it is red.
For drama broadcasting platforms, the popularity a drama can bring is more important than a cold number.
After all, for a hit drama, a good score is the icing on the cake.
But for silly dramas, it neither brings popularity to the platform nor makes the newcomers familiar with it. What's the use of having a high score?
Which platform will invest a large amount of money just to get a high score and get nothing else?
Taken together, with the development of Douban over the years, its audience has broadened.
Domestic TV dramas cannot escape the influence of Douban, but they will not give up their current track because of this.
For domestic dramas, Douban is still not worth mentioning in the face of popularity. Its best value is to become the icing on the cake.
As for Douban, if you let yourself continue to be a battlefield for fans and blacks, one day, it will disappear on its own.
