On the evening of December 31, Mr. Frog Brand and Nanchang’s well-known rap label 320 Factory successfully held the “Million Sound Wave New Year’s Eve Music Festival” at Honggutan Wanda Plaza in Nanchang. This event uses the slogan "Mr. Frog, eat frogs together, be happy frogs together", allowing consumers to feel the brand charm of Mr. Frog more truly and concretely, and create a symphony of delicious food and trendy culture.
At the event, members of Nanchang’s well-known rap team 320 Factory, including Lu Ziye, taco, Wu Hengrui shuke, Jiang Chi, Shifang tenw, vapor, and yaboo, opened the mic passionately, bringing super-burning music to the fans. On-site benefits are broadcast frequently, and the host interacts enthusiastically with the audience, providing continuous benefits for fans. Activities such as the Mr. Frog VIP area and themed freestyle interactive pick-ups provide the audience with a unique New Year’s Eve experience, conveying the brand’s strategy of actively promoting rejuvenation.
Another highlight of the event is the Mr. Frog doll, which transforms into a "welfare officer", shuttles among the crowds, interacts cordially with guests on site, and randomly distributes hundreds of Mr. Frog vouchers. This cute doll danced with everyone on New Year's Eve, conveying joy and warmth. It not only left precious memories of Honggutan New Year's Eve, but also greatly enhanced the recognition of the brand IP. The friendly image and interactivity of the Mr. Frog doll have also attracted widespread attention on social media such as Weibo and Xiaohongshu, further ingraining the youthful brand image into the hearts of consumers.
Mr. Frog sponsored this music feast spanning 2023 to 2024. It is not only an affectionate tribute to the brand’s VIP consumers, but also a major breakthrough for Mr. Frog in expanding the young market, exploring new linkages, and creating a diversified matrix. Through this unique music New Year's Eve, Mr. Frog not only deepened the emotional bond with consumers, but also fully demonstrated its efficient penetration in brand positioning and market innovation, allowing consumers to feel the brand more truly and concretely The charm of culture subtly deepens the understanding of the brand concept. The success of the
brand is inseparable from persistence in quality and product innovation. Since the establishment of the brand in 2015, Mr. Frog has taken "creating delicious food with craftsmanship and delivering happiness with love" as its mission, relying on an innovative and efficient R&D team to rapidly expand its store footprint in major cities. As the first bullfrog brand in Jiangxi, Mr. Frog has tested and finalized more than ten innovative dishes with wide adaptability and preference from 67 flavors, highly restoring the true flavor and taste of Jiangxi cuisine of "fresh, spicy, strong and refreshing" The unique taste and strong core competitiveness have enabled it to have more than 30 stores in Jiangxi Province.
This music New Year’s Eve is a new attempt for the brand to get out of the circle. Mr. Frog uses cross-border cooperation as a bridge to further deepen the emotional connection between Mr. Frog and young consumers. After the musical New Year’s Eve, Mr. Frog’s sponsorship and collaboration tour did not end. The brand will continue to expand its activities, improve brand awareness and consolidate the brand's loyal fan base, provide consumers with better products and services with ingenuity, quality and innovative spirit, and create a leading brand in the bullfrog category.
(Source: Financial and Business Information)
