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Not long ago, Joker Xue appeared in Xiao Yang's live broadcast room to bring goods for the brand.
singer Joker Xue overturned! But not because of singing, but because of his men's clothing brand dangerous people (referred to as "dsp").
According to Xiaoxiang Morning News, alkylphenol (AP) and alkylphenol polyoxyethylene ether (apeo) are environmental hormones. This project is unqualified and can easily affect the body's normal hormone secretion.
data shows that on the homepage of dsp Tmall flagship store, "Joker Xue dsp down jacket" is the No. 1 best-selling men's trendy brand down jacket, with monthly sales of more than 10,000.
Not long ago, Joker Xue appeared in Xiao Yang's live broadcast room to bring goods for the brand. Joker Xue and Brother Yang wore DSP sweatshirts for a live broadcast together, and even pulled Brother Yang's collar to show the quality of the clothes. At the 18th minute after the live broadcast started, dsp sweatshirts started to be linked. One minute later, the sales exceeded 10,000 units.
In fact, Xue Zhiqian is not the first celebrity to overturn due to his personal fashion brand.
In early 2023, a netizen who bought Lu Han’s personal fashion brand complained about the quality of the clothes, saying, “1,500 yuan clothes are full of threads, the workmanship is poor, and there are broken threads everywhere. It is estimated that the cost of one piece can only be 60. Block", the netizen's remarks sparked heated discussions.
Some netizens discovered that Lu Han posted two posts in a row on social platforms criticizing "keyboard warriors". He suspected that his trendy brand was being complained about in response: "Keyboard warrior~Keyboard warrior~ I envy you, you are so awesome!!!" "Keyboard warrior is better. Hahahaha".
Coincidentally, in November 2022, Ouyang Nana's self-created brand nabi was also involved in controversy.
In the opinion of netizens, the material of the 988 yuan bathrobe is not high-end. It is composed of 86% polyester fiber, 13% viscose fiber and 1% spandex. The design is mediocre, just basic.
Over the years, compared to opening a hotpot restaurant, celebrities’ favorite cross-border side business is probably “trendy brand”. However, star halo alone can only harvest the first wave of fans.
According to the Daily Economic News, cbndata, which released the "White Paper on the Development of Trendy Culture", once analyzed: "Some celebrities first create a brand, and then leave all subsequent work to outsourcing teams. They do not understand trendy culture and blindly Doing so will be counterproductive."
No matter how comfortable celebrities are on social media, the commercialization process still needs to return to its essence.Marketing methods are only one aspect. The brand's own design sincerity and product quality are the keys to impressing consumers.
