Picture source @Visual China
text | Mouyu
2023 is over. Looking back at the drama market this year, high-scoring dramas frequently appeared, and the hit dramas continued , which gave the audience and the market many surprises.
From "Kurst", which sparked a nationwide craze for dramas at the beginning of the year, to the well-received drama "The Long Season" rated by 900,000 people, to the science fiction masterpiece "The Three-Body Problem"... domestic dramas in 2023 have left behind So much excitement.
According to statistics from Guduo Film and Television, there are 23 dramas with a Douban rating of 8 or above in 2023 , which is far more than in previous years in terms of quantity and type, and there are as many as 51 popular domestic dramas with a Guduo rating of 75 or above. , which is enough to show the popularity of the domestic drama market in 2023.
In 2023, when the drama market is obviously recovering, the presence of film and television companies is getting stronger and stronger, gradually moving from behind the scenes to the front, forming a drama label.
However, the hotter the drama market, the greater the competition. Some companies are on top, while others are falling behind. Who will lead the domestic drama market in 2023?
2023, film and television companies are in a world of ice and fire
Throughout 2023, the situation of major film and television companies can be described as a world of ice and fire .
Blank Film and Television "reached the top" with the popular hit "Hurious Blast". It also launched "The Ming Dynasty" with a rating of 7.8 and "Mature Year" with a ratings of over 1 in the central eight ratings, making it a hit in 2023.
Judging from the reputation of the series, the number of broadcasts, the Internet volume, and the ratings, it can be said that the white space film and television has no shortcomings. The high-quality content and rich subject types also reflect that the white space film and television has become relatively mature. The film and television production system .
In fact, Liubai Film and Television does not belong to the traditional major film and television companies. In the early days, it started out by producing some small-cost dramas. However, in the past two years, the volume and quality of its self-produced dramas have significantly improved, and it has gradually become a leading drama label, and has joined forces with The writer Ma Boyong has tied up and won several well-known IPs. The subsequent drama series "Chang'an's Lychee", "The Ming Bookseller" and "The Great Doctor" have all made the market look forward to it.
The performance of Penguin Film and Television in 2023, which is backed by the giant Tencent, can also be described as excellent. Penguin, which has been committed to expanding its film and television territory, has ushered in the harvest period of .
The x theater created by Tencent stole the show. Penguin Film and Television launched three high-scoring dramas in succession. "The Long Season" became the highest-rated drama on Douban in 2023. Nearly 900,000 people scored a high score of 9.4. "Traditional Seasons" The average score of "Under the City" and "Happy Face" is as high as 8.2, and x theater has become Tencent's signature.
In terms of innovation in genre dramas, Penguin Pictures produced the highly acclaimed science fiction drama "The Three-Body Problem", which became a milestone in domestic science fiction dramas; "Saurus Love", which pioneered the "one woman and n man" emotional model, also It has become a hot summer item.
Among the 23 8-point good dramas, Tencent has a total of 7 seats, among which the subsidiary Penguin Film and Television contributed 4 high-scoring dramas. It is not difficult to see the investment of Penguin Film and Television in creating top quality dramas , backed by Tencent, which has a lot of money, is linked with China Literature, which has massive IP resources. It can be said that the future is promising.
In contrast, some established leading film and television companies have mediocre performance in 2023.
Although Ningmeng Film and Television has two 8-point good dramas, "Ask the Heart" and "Only Love", the production level is still online, but generally lacks popular hits, and the popularity is not as high as expected. , "One Thought", which attracted more attention at the end of the year "Guanshan" is a high-profile drama again, and the script has caused quite a bit of controversy.
As the leading drama label, Ningmeng Pictures has been operating steadily and the content has always maintained high quality. Although there are no mistakes, is relatively less innovative than in genre dramas and lacks some surprises.
Xinli Media launched 5 dramas in 2023, but none of them had a high score of 8 or more. Even the top-notch drama "The Sun Is With Me" by Xiao Zhan did not meet expectations. Among the better ones, only "The Wind Rises" starring Jin Dong won the ratings championship of Jiangsu Satellite TV in the first quarter of 2023.
Relatively speaking, Xinli Media's 2024 has made the market look forward to . "Qing Yu Nian 2" that has been waiting for four years is coming, Zhao Liying returns to the comfort zone of costumes in "Walking with the Phoenix", Liu Yifei and Yi Shu collaborate in "Rose" Story", the quality of Xinli's inventory is very good.
With the exception of one high-reputation drama "Go Where the Wind Is", Huace Film and Television's other dramas are all concentrated in the mid-range, with mediocre broadcasting effects and lack of top quality dramas. They are in the same situation as Perfect Film and Television.
Perfect Film and Television has launched a total of 7 dramas in 2023, winning by quantity. Although there is no shortage of high-scoring dramas, it is obvious that the popularity and volume of the dramas are somewhat lacking, mainly due to the lack of top quality dramas and market attention. Slightly inferior.
Although the drama market in 2023 will be unprecedentedly lively, there are also drama brands that are lagging behind.
Noon Sunshine only broadcast one "Ode to Joy 4" which was "resting on its laurels", and its popularity and reputation were not as good as the previous one; although Yaoke Media broadcast four series in a row, almost all of them failed...
Overall , although the film and television companies have been reshuffled in 2023, the influence of the leading drama labels still exists. Even if they fall slightly behind in 2023, the market still has high expectations.
2023 Domestic drama market trends
With the changes in the top drama brand pattern in 2023, driven by the two-way industry and audience, the domestic drama market has also seen new development trends.
First, in terms of content, the number of top dramas has increased significantly, and the themes have become more diversified.
The most significant change in the domestic drama market in 2023 is the increase in top dramas. Against the background of cost reduction and efficiency improvement, both major film and television companies and long-form video platforms are increasing their investment in top dramas. High reputation drives playback volume, which is also reflected in very clear data.
According to Guduo Film and Television statistics, there will be nearly 300 domestic dramas released in 2023, almost the same as last year. However, there are 20 more dramas that can be classified as popular than last year, and their reputation is good. This kind of This phenomenon is precisely due to the increase in top dramas and the improvement in the quality rate of film and television platforms.
At the same time, dramas have become more diversified in theme creation, and the preferences of audiences and the market have also undergone some changes. Suspense themes and realism themes are more likely to become hits. In contrast, urban romance dramas have an advantage in quantity. , but it did not bring surprises to the market. As for idol dramas, they will be completely ignored in 2023.
The new change is that family comedy has ushered in new vitality in 2023 and has become a new outlet for modern young people to release stress. "The Joy of Langui" and "Legend of the Magpie Sword" have become popular, and Ai, You, and Teng have also bet on it. Comedy track.
Second, from a production perspective, the audience and the market are no longer "superstitious" about big productions and companies, and more "small but beautiful" will stand out in 2023.
Under the attack of leading drama labels, small companies struggled to survive in the past. However, with the improvement of the audience's aesthetic level, they no longer blindly believe in big companies, big directors, and big stars. Bad money drives out good money. The phenomenon of has decreased, which has also attracted the attention of more small companies that are serious about and .
For example, "Those Youthful Times", which has a score of 8.2 on Douban, although it is a low-cost youth drama, is different from the campus style and pure love style on the market. The loneliness and stubbornness of the girl's wild growth moved the audience. It also brought the producer Xiaotangren Film and Television to the forefront and won the title of "The No. 1 Youth Drama Label".
The popularity of "Sauvignon Blanc" has attracted the attention of the industry to one of the production companies, Star Lotus Film and Television. Star Lotus Film and Television has always maintained the rhythm of only filming one drama a year at most, not from the perspective of producing "hot hits", but Tell the story well with sincerity, and word-of-mouth and traffic will naturally appear.
Huanyu’s low-budget revival drama "The Secret Scent" has gained market attention with its novel theme. Station B's self-produced "Ancient Acacia" scored a high score of 8.6 on Douban... Let the market see the small There is also spring for drama production.
In fact, the popularity of more and more "small but beautiful" film and television companies and TV series has promoted the high-quality development of the drama industry, because the brand effects brought by big productions and big stars are no longer effective. Film and television If a company wants to retain its audience, it can only rely on quality.
2024, where is the future of major film and television companies?
looks back at the development trends of the drama market in 2023 and has actually pointed out the development direction for major film and television companies in 2024. insisting on creating high-quality products and stimulating the market with word-of-mouth has always been the industry's goal .
From the perspective of the entire drama market, as the audience’s demand for high-quality content increases, major film and television companies and long-form video platforms will continue to work hard on high-quality content. TV drama creation no longer simply pursues quality, but insists on With the concept of "improving quality and reducing quantity", the industry has entered a stage of high-quality development.
The continuous supply of high-quality content will drive the healthy development of the industry and push drama creation into a rational stage. This requires the joint efforts of the entire industry to complete, among which influential film and television manufacturers will play a greater role . Judging from the current TV series inventory of major drama brands, the drama market in 2024 may usher in a new peak.
Tencent, which has performed well in 2023, will continue to expand its advantages, and x theater will continue to launch new high-quality dramas. The biggest surprise is that "Tang Detective IP" returns to the world and launches "Chinatown Detective: Young Detective Team", which is produced by the movie Created by the creative team of "She Disappeared", the expectations of the audience and the market are quite high.
Noon Sunshine, which performed poorly in 2023, may make a comeback in 2024. The script of "Nirvana in Fire" has been completed, and "Dajiang Dahe 3" is being scheduled for broadcast. Li Xue, Kai Zhangzhou, Jian Chuanxi and other well-known directors After returning to the world, the reputation and influence accumulated over a long period of time still exist.
's stellar gravitational focus on the ancient costume track will also bring more big IP adaptations in 2024. The series "Fox Fairy Matchmaker" has attracted market attention since it started filming. It will gradually promote the broadcast in 2024. New Traditional film and television companies such as Li Media and Lemon Film and Television will all come up with their own special shows.
Generally speaking, with the steady development of the domestic drama market, major drama brands will continue to release word-of-mouth effects in 2024, bringing more high-quality products to the audience and the market.
