In 2023, under the general environment of shrinking brand budgets, program investment continues to be sluggish, new IP incubation is difficult, and the performance of the n-generation variety shows is also becoming mediocre. The entire variety show track lacks both high reputation and "circle-breaking" influence. A hit piece. Therefore, Nandu Entertainment Yearbook has chosen to recommend three innovative variety shows with potential to readers: "Farming" with a Douban score of 9.0, "Good Songs" which combines film and television with audio variety, and a hard-core and high-burning physical variety show "I Can 47". They are the bright colors in the variety show field in 2023 and the new trend in the industry in the coming year. It is hoped that in 2024, the variety show track can produce more works with both quality and influence, explore more complete business models, win the favor of audiences and brands, and create a virtuous cycle for the entire market.
1
"Farming"
The first time I heard about the idea of the program "Farming" was in a talk show actor's joke - asking the idol boy group to farm and raise pigs, it sounded more or less the same Outrageous. However, as the show aired, the audience became "really excited".
allows seemingly frail and beautiful teenagers to go into the countryside to do menial and dirty work, and grow 10,000 kilograms of grain in 6 months, which is full of contrast and drama. The boys work focused on a goal while gaining growth and friendship. This process is not only wonderfully healing and attractive, but has also become another narrative of "idol development" after the talent show went off the air. The "Ten Diligent Days" of the ten farming men in the program have received a lot of attention and love, and they have more exposure opportunities on both offline stages and online programs.
It is worth mentioning that the key to this program's high reputation of 9.0 points on Douban lies in its simplicity and authenticity, which may be what many "reality shows" currently lack. From farming, raising pigs to remodeling houses, the teenagers did it all themselves, sweating and toiling down-to-earth, rather than just following formalities or showing off. I hope that we can also see this sincere original intention in the many "farming-based" variety shows that will emerge in 2024.
2
"Good Songs from the Drama"
In the context of increasingly weak music innovation and audience fatigue, "Good Songs from the Drama" cleverly chose "film and television original sounds" as the entry point, injecting vitality and freshness into this track feel.
uses the topic of OST to make music synthesis. Why is it so convincing? On the one hand, this is in line with the current situation of the music industry: the traditional record industry is declining, and capable singers no longer release albums regularly, but are rich in film and television original soundtracks; on the other hand, "nostalgia" has been the traffic code for variety shows in recent years, whether it is " "Sister Lang", "Brother Pi" or "Re-employment Boy Group" have become popular, and "Memory Killing" will always work. "Good Songs from the Drama" not only brings the music stage, but also allows everyone to relive the classics through the commentary and review of related film and television works, instantly bringing the audience into the collective memory of chasing dramas and stars back then.
has golden songs brought by powerful singers, plus nostalgic filters and classic movies and TV shows. The ingenious innovation of "Drama Good Songs" is pleasing to the eye and will become a bright spot in the 2023 music variety track.
3
"I Can 47"
In 2023, physical competition variety shows such as "Physical Peak" and "Call of the Siren" have become popular in the international market. This kind of high-burning and passionate program not only allows the audience to feast their eyes and appreciate the beautiful lines, but also conforms to the current trend of young people paying more attention to health and loving fitness.
At the end of 2023, the same type of domestic reality show was finally born in anticipation - "I Can 47" produced by the team of gold medal producer Yan Min. The cast of almost "world champions" per capita is "hardcore" enough, and director Yan Min's personal style is extremely obvious from the beginning: rich cinematic lens language, scene settings full of science fiction elements, online aesthetics and texture , all guaranteeing that the work must be above the standard. The setting of the
program is that 47 contestants need to go through seven rounds of extreme difficulties for 21 days on a simulated doomsday ark. Only the "real strong" can stay on the ship.Compared with similar overseas programs, the complex challenges in "I Can 47" not only test the physical fitness of the contestants, but also compete in all aspects such as strategy and willpower. In each competition, the program attempts to explore some universal values and social significance that can arouse the empathy of the audience. The above highlights are a good start for the next national variety show in the physical competition category.
Producer: Rong Mingchang Liu Jiangtao
Planning: He Bei
Coordinator: Peng Simin
Editorial Coordinator: Zheng Ruolin
Writer: Nandu Reporter Zhu Wenyi
Picture: Variety Show Official Weibo
