Often, I like to talk about something from the perspective of singing skills.
Just this time, let’s change the angle and talk about Li Yuchun’s finale. More importantly, let’s talk about some of my personal thoughts on future parties.
01
The finale is really not a trivial matter for many artists.
The author has reviewed the New Year’s Eve finales of many parties before. In essence, the finale is a marketing point, so that celebrities and fans can brag about it.
"Look, my brother and sister have the finale, what's going on with your artists?"
said an interesting thing is that in recent years there have been a lot of controversies due to the finale, and the result is that there are two types of finales.
For example, Jiangsu Satellite TV, you can say that it is Xue Zhiqian's finale.
Because the finale in the traditional sense essentially refers to the second to last person to appear.
And now what everyone thinks is the finale: the last person to appear.
The finale of Jiangsu Satellite TV this year is indeed Li Yuchun, but if we want to say that the most influential and famous artist this year, it is indeed JJ Lin.
02
Let me show you a picture, and you will understand how exaggerated JJ Lin's influence is.
The most exaggerated thing is not that JJ Lin drove the ratings, but that Jiangsu Satellite TV really trusted and respected JJ Lin and gave him more than half an hour to perform. This is a treatment that no artist has. .
There are not many kings with works, singing skills and status nowadays.
When I saw JJ Lin’s New Year’s Eve playlist before, I guessed it was a skewer, but what I didn’t expect was that it was a complete skewer!
Such treatment is almost like a music festival or a platter performance.
Let me tell you another interesting thing. When most singers attend a party, they actually choose songs very carefully. Basically, they are new songs, old songs and a popular song that they are more confident about.
In JJ Lin’s playlist this time, there are many songs that are actually not that familiar to passers-by. Jiangsu Satellite TV really believes in JJ Lin’s influence.
So at this time, someone asked, why should the finale be given to Li Yuchun in this case?
03
This is the ratings of Li Yuchun's finale. This rating is actually not high, but it is already good for the same period.
I think many friends may have discovered that very, very few people are still watching the show at this time.
The finale of the New Year's Eve party is indeed important, but many people would rather spend time with friends and relatives at this time than watching the finale in front of the TV.
From the perspective of ratings, it is most appropriate to arrange the most reliable artists in the middle period to grab the ratings.
JJ Lin's 30-minute singing performance was enough for Jiangsu Satellite TV to steal a lot of resources from other satellite TVs.
Compared with the finale, this value is obviously greater. What satellite TV pays more attention to is not who is the finale, but the ratings.
03
After this time, the influence of the top singers in the world will be even greater in future parties.
Jiangsu Satellite TV won more ratings during this period by having JJ Lin sing for 30 minutes during the New Year's Eve. This means that the model and influence of top singers in concerts and music festivals can be completely transferred to Came to the party.
Although inviting traffic may win more buzz, the ratings of satellite TV are real. The sinking market does not know who the celebrities are, and only cares about whether they sound good or not.
In my personal opinion, there are actually not many artists who have this ability. Although many artists' concert results are online, their singing skills are not online. If they open the microphone all the time, their secrets will be revealed, and they will not be able to sing continuously for 30 minutes. .
There is only one JJ Lin after all, and it would be a pity that this JJ Lin is just going to the finale and not appearing during the prime time.
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