According to statistics from the National Film Administration, the box office of movies in 2023 was 54.915 billion yuan, of which the box office of domestic films was 46.005 billion yuan, accounting for 83.77%. According to Beacon Professional Edition data, as of 18:00 on January 1, the total box office of new films in the 2024 New Year's Day season (including screenings and pre-sales) has reached 1.474 billion yuan.
Screenshots of the total box office of new films on New Year's Day 2024 (including screenings and pre-sales)
The total box office of new films on New Year's Day in 2024 broke the record for the highest New Year's Day box office in Chinese film history, "Twinkle Twinkle Shining Star" and "The Annual Party Can't Stop!" ”, “Goldfinger”, “Stealth” and “If You Are the One 3” ranked among the top five at the New Year’s Day box office. During the New Year's Eve period, that is, on December 31, the single-day box office exceeded 731 million yuan. This was the first time in 336 days since the Spring Festival period on January 28 that the national single-day box office exceeded 700 million yuan, which significantly refreshed the New Year's Eve record in Chinese film history. box office record, the Chinese film market ended with a brilliant result in 2023.
html Top 4 ceremonial movie-watching activities favored by young audiences
According to Beacon Professional Edition data, the total box office for the 2023 Lunar New Year period (November 24-December 31) reached 4.503 billion yuan, with a total of 110 million visitors. "The Three Brigades" and " "Twinkle Twinkle Star" and "Wading in the Angry Sea" ranked in the top three box office, with box office exceeding 500 million yuan each. Among them, the film "The Three Brigades", which has been released for more than half a month, has become the box office champion of the Lunar New Year in 2023 with a box office of 559 million yuan due to its good reputation.
The box office of the 2023 New Year's Eve season exceeded 731 million yuan
The box office of the 2023 New Year's Eve season exceeded 731 million yuan, of which "Twinkle Twinkle Star" had a single-day box office of 326 million yuan, accounting for 44.6% of the overall box office. It was also the first New Year's Eve film to break 3 billion dollar movie. According to Chen Jin, data analyst of Beacon Professional Edition, the film performed amazingly in the pre-sale stage, with the pre-sale box office exceeding 300 million yuan, becoming the pre-sale box office champion in 2023; the film is deeply loved by young female audiences, 24 and under. Young audiences account for nearly 60%, and it is also the film with the highest proportion of young audiences aged 24 and under in 2023.
"Twinkle Twinkle Shining Star"
comedy film "The Annual Party Can't Stop!" " became the box office champion during the New Year's Eve period in Beijing. The theme of "beating workers" is very suitable for office workers in first-tier cities.
《The annual meeting cannot be stopped! 》
The total box office of the New Year's Day 2024 broke the record for the highest New Year's Day box office in Chinese film history. Chen Jin believes that such a breakthrough was possible because of the New Year's Eve box office. The box office for shows after 10 pm on December 31 was close to 150 million yuan. About 3 million viewers chose to celebrate New Year’s Eve in movie theaters. Films such as "Twinkle Twinkle Star" have planned screening activities with a strong sense of ritual for the New Year, and the results have been remarkable. As early as August 22, when the preview trailer was released on the Chinese Valentine's Day, the official account of "Twinkle Twinkle Star" had high praise comments with the word "snowing", and netizens even directly gave out comments in subsequent rounds of promotions. The suggestion of "artificial snowfall in movie theaters" was made. On December 5, without an official announcement, searches related to "Snowing Ground" skyrocketed on the ticket purchase platform, leading the film to create the best pre-sale start of the year. The final pre-sale box office total exceeded 360 million yuan. "1314 It Snows" "field" contributed more than one-third.
"Twinkle Twinkle Shining Star" user portrait
comedy "The Annual Party Can't Stop!" "Taopiao Piao scored as high as 9.4, and Douban's score rose from 8.0 to 8.1. It was recognized by movie fans and ordinary audiences. The film counterattacked and topped the box office on the last day of New Year's Day. "Overall, the supply of films is abundant, and urban preferences are obviously differentiated. A large number of young audiences enter the movie theater, and ritual marketing breaks the circle. This is one of the reasons for the popularity of the New Year's Day box office this year. It also gives the Chinese film market a good start in 2024. ." Chen Jin said.
Per capita movie viewing frequency will rebound in 2023
According to statistics from the National Film Administration, the movie box office for the whole year of 2023 will be 54.915 billion yuan, of which the box office of domestic films will be 46.005 billion yuan, accounting for 83.77%; the number of moviegoers in urban theaters will be 1.299 billion . There were 73 films with a box office of over 100 million yuan throughout the year, including 50 domestic films, and the top 10 box office rankings were all domestic films. A total of 792 feature films were produced throughout the year, and the total film output was 971. Throughout the year, the number of screens in urban theaters increased by 2,312, bringing the total number of screens to 86,310. There are 262 rural digital cinema lines nationwide that carry out public welfare screenings of movies, with 42,000 screening teams.Throughout the year, 8.24 million film screenings were held for charity, including 5.39 million screenings of story films and 2.79 million screenings of science and education films; approximately 450 million people watched the movies. The 2023 China Film Market Annual Inventory Report released by
Lighthouse Research Institute and Xinhuanet shows that the box office in 2023 will surge by 70% compared to the past three years and return to the level of 2017. The number of visitors will increase by 60%, and the per capita viewing frequency will rise to 2.58 times. , it is estimated that the total number of moviegoers in urban theaters throughout the year will once again exceed the 500 million mark. According to estimates of the total number of moviegoers, per capita movie consumption in the Chinese movie market has rebounded to 109 yuan.
In 2023, both supply indicators of project registration and number of releases have recovered. The box office of domestic films in a single year has exceeded 46 billion yuan, setting a record, and the box office share has reached 84% for four consecutive years. The number of imported films released has rebounded, but the box office volume has declined, with none exceeding 1 billion throughout the year. The report believes that staying young is the way for IP movies to survive. Hollywood blockbusters have been the main force in maintaining the weekend market in the past, but in 2023, two-thirds of the Hollywood series of movies will have a box office decline of more than 60%. The core reason is their inability to attract young audiences. Japanese animation still has continued appeal to young audiences, but compared to Hollywood movies, there are fewer large-scale IPs.
In addition to the three popular genres of drama, comedy, and action, crime and suspense will be promoted from high-frequency genres accounting for about 10% of the box office to the top five popular genres of the year in 2023. Compared with genres such as action and history that are biased toward older men, the suspense genre is an effective fulcrum for attracting young audiences amid the overall decline of romance movies. In terms of gender and age distribution, crime genres tend to be older men, while suspense genres tend to be younger women. Against the background of a collective decline in the box office of Hong Kong films with older men as the core audience, suspense crime genres have more market vitality. Popular suspenseful crime films have frequently had a higher share of tickets purchased on the same day than the market.
2023 China Film Market Annual Inventory Report
2023 had a strong start with the help of the earlier Spring Festival schedule, and the summer schedule was strongly promoted in the middle. The annual cumulative box office once caught up with the highest record in the same period in 2019. Although the pace of the fourth quarter, where the National Day and Lunar New Year movies are located, has slowed down, the contribution of the 2023 schedule will still remain at a high level of 68% of the box office for the whole year. Popular schedules are still the main time of the year for audiences to watch movies. The report pointed out that since 2021, there have been 9 holiday periods, and the box office peak has occurred on the non-first day. In addition to "New Year's Day" and "New Year's Eve" and other nodes with a strong sense of movie viewing rituals, audiences need more "second The motivation to watch movies in one go. In 2023, both the number and frequency of summer moviegoers increased significantly, successfully driving the proportion of "audiences who watched two or more movies" throughout the year to rebound.
2023 China Film Market Annual Inventory Report
Excluding popular schedules, the box office in non-scheduled periods in 2023 will have a certain decline compared with 2021. There are an average of 2.4 popular new movies released each weekend in the 33 weekend slots, which have 10,000 viewers, but their effects on boosting the weekend market are mixed. Highly popular Japanese animation, some Hollywood blockbusters and suspenseful crime movies are the three major genres that will effectively drive weekend sales in 2023.
