On October 12, Jay Chou's 2023 "Carnival" World Tour Concert kicked off at the Shanghai Stadium. That night, "Dimension", the first metaverse pilot film of Jay Chou's hyper-realistic digital homo sapiens "Classmate Zhou", jointly created by China Mobile, Superstar Legend, and Hollywood's top production team Weta Studio, was officially released at the concert, which heralded the official world premiere. With China Mobile's 5G Metaverse Interstellar Development Officer "Classmate Zhou", the new journey of exploration has fully set sail. From Jay Chou's personal brand endorsement to the "Classmate Zhou" Yuanverse IP, China Mobile has closely followed the trend of the digital intelligence era and always insisted on using "content + technology + integrated innovation" to help upgrade the entertainment and performing arts industry model and link the love of every young person.
A piece of piano music opens the door to the world of the metaverse. The digital world is attacked in the 8G era, and powerful monsters from other dimensions... In the pilot film, Jay Chou breaks through dimensions in the form of music and joins hands with classmate Zhou from the digital world to create a new world for fans. and the public presented a future spectacle of the three-dimensional integration of "humans, machines, and things." In this different-dimensional adventure, the digital world and the real world interact and merge. The strong sensory impact and hearty and passionate experience allow the public to have a glimpse of the infinite possibilities of "Metaverse+", and also convey China Mobile's "independent control, The metaverse concept of free exploration, instant interaction, and real-time online.
As the first metaverse pilot film of "5G Metaverse Interstellar Development Officer" Zhou, China Mobile specially invited the production team of "The Lord of the Rings" and "Avatar" and the Wētā
Workshop, which has rich experience in special effects movies, to serve as the pilot film. The filming and production team of this pilot film. Under the direct control of Weta Studio, the film relies on China Mobile's powerful computing power, uses real-time interactive rendering to enhance the audience's immersion, and creates a multiple mixed reality element by restoring the real-life shooting one-to-one. cosmic world. Jay Chou even personally participated in the co-creation of the pilot film and produced an exclusive soundtrack for the film, presenting a Hollywood-level music and technology feast to fans and the public.
This year marks the 20th anniversary of the establishment of the M-Zone brand and the 20th anniversary of the cooperation between China Mobile and Jay Chou. In 2003, when Jay Chou joined hands with China Mobile for the first time as the first spokesperson of M-Zone, the promotional song "My Land" he composed for M-Zone is still the favorite statement of personality among young people. Over the past 20 years, the cooperation between China Mobile and Jay Chou has continued to deepen: from the initial endorsement and promotional songs, to jointly creating a carnival party, Jay Chou's exclusive metaverse bit space, to the joint release of Jay Chou's new hyper-realistic digital intelligence image "Classmate Zhou" and "Classmate Zhou"'s first Metaverse pilot film "Dimension Extension" appeared at Jay Chou's concert, leading hundreds of millions of young people to experience the immersive social interaction of the Metaverse. This is not only the 20-year partnership between China Mobile and Jay Chou, The upgrade of cooperation is also a manifestation of the results of China Mobile's continuous efforts in the metaverse field.
Currently, the Metaverse is moving from concept to reality. With the triple identities of "Classmate Zhou", China Mobile's Dynamic Star Promotion Officer, China Mobile's 5G Metaverse Star Development Officer, and China Mobile's 5G Video Ring Tone Promotion Ambassador, the metaverse space built by China Mobile has demonstrated strong social attributes. Not only did the giant "Classmate Zhou" land in Hangzhou during the Asian Games, attracting the public to check in and empower the Asian Games' communication, but it also opened up different circles of play such as music, e-sports, hip-hop, etc., accelerating the implementation of the metaverse and driving overall development.
Based on the advantages of "content + technology + integrated innovation", China Mobile continues to innovate digital and intelligent integrated products around the "Classmate Zhou" IP, covering diverse life scenarios of the public and meeting people's needs for a better life. Since June, China Mobile Migu has linked up with Jay Chou's concerts, connecting all scenes inside and outside the venue, online and offline, and innovatively created a new performing arts model of "5G+Music+", bringing a multi-dimensional immersive viewing experience .At this Shanghai concert, in addition to the surprise appearance of the first metaverse pilot film of "Classmate Zhou", there were also a newly created "Classmate Zhou·Flying Dragon in the Sky" figure inspired by the song "Dragon Fist", and a "Music Wisdom Little Boy" "Card" (NFC small card) was also released simultaneously on the same day, attracting countless fans and fashionistas to check in; online, users can also watch "Video Iron Triangle" through video ring tones, Migu Video, and mobile high-definition China Mobile "Video Triangle" Watch the "Carnival Special Program" and real-time slow live broadcast, and enter Gulangyu Island in the Yuanverse to experience the integration of digital and real interactions. Many fans have made reservations and settings through the 12530 celebrity alarm clock to try out Zhou's "Dimension Extension" metaverse pilot film and set it as their own exclusive video ring tone.
Leading the new trend with digital intelligence and constantly meeting the material and spiritual cultural life needs of users. In the future, China Mobile will continue to expand the application scenarios of the Metaverse, deeply link public life through high-quality IP such as "Classmate Zhou", empower life with digital intelligence, and Technology is integrated into thousands of industries, promoting cultural output with "music +", fully promoting the development of digital and real integration, and "going out of the circle" in the wave of the new era.
