's spacious and bright light and shadow corridor is comfortable and pleasant, and the theater is equipped with professional-grade digital film audio-visual standards... After nine months of renovation and upgrading, on the afternoon of December 26, the new rural film screening demonstration site - - located in Qizhong Village, Maqiao Town Shaxi Cinema was officially unveiled and runs .
It is reported that this is also the year when the District Culture and Tourism Bureau deeply implements the important concept of "people's city building people's city for the people", responds to the needs of the people, implements "new three new rural film screening demonstration sites" for the people, and makes every effort The 2.0 version is created to create a "small but beautiful" new movie viewing space at the doorstep of villagers' homes.
The "new landmark" of high-looking cultural space
"I have always had to go to the shopping mall in town to watch movies, but now I can enjoy it at my doorstep. This configuration is no different from the large theaters outside, or even better. I always like it. ! I will take my whole family to watch it next time." After watching the movie, Zhu Pinfang, a villager who lives in Qizhong Village, Maqiao Town, was very excited.
It is understood that Shaxi Cinema was renovated from the ballroom on the first floor of the original Maqiao Qizhong Village Cultural Center. The newly upgraded Shaxi Cinema has brought a new audio-visual enjoyment to the audience. In the first month of operation, 6 films including "Man Jiang Hong", "King of the Sky", "1921" and "Walking Alone on the Moon" will be released to the audience. Meeting will be available every week from now on, with themes every month, and villagers can free watch blockbusters in professional theaters at their doorsteps.
Walking into the display area , promotional pictures with the characteristics of Maqiao Shaxi are displayed on the wall, exuding a strong humanistic atmosphere. The development history of the film is scrolled on the promotional screen, allowing the audience to understand the history of the film in a subtle way. During the evolution process, the message board truly records the audience's comments and suggestions on watching the movie, making the theater closer to the audience's needs.
The viewing area is the top priority of the upgrade. The theater breaks through the traditional rural film screening standards and uses professional-grade digital film audio-visual standards to create a new immersive experience of sound, light, film, and movies. It is equipped with the largest wide screen With a modern anti-wrap screen, DCI standard 2K digital projection system, 5.1-channel sound reproduction system, 3D projection system and soft and comfortable seats, can accommodate up to 70 people watching at the same time.
The supporting area also considers the needs of special groups, and specially sets up facilities such as barrier-free seating areas, special passages for disabled people, and aging-friendly public toilets, and strives to create a movie-watching space with a full atmosphere and excellent experience for local villagers.
pioneered the "open ordering" and "order-to-order function"
"The biggest hope after the cinema is opened is that the village can show more movies. Every time I make an appointment, I can make an appointment. I can go with my sisters. Let’s organize a group to watch.” Villager Zhang Yan said at the scene.
The reporter learned that in order to allow villagers to enjoy the convenience of "doorstep", Shaxi Cinema focuses on precise screening services for all age groups to meet the personalized, differentiated and diversified viewing needs of different age groups, and implements "open" "Ordering" special service and "group ordering" function. Through online and offline dual-track parallel , people in this village and surrounding villages can scan the official QR code online to make an appointment or register offline to watch the movie. Surrounding communities and unit teams can place orders offline to register to watch the movie. In terms of venue arrangement,
implements the "fixed + special" model, that is, there are fixed sessions every Friday, and special sessions are opened according to actual needs. In the future, we will also explore collecting villagers’ movie-watching preferences and opinions and suggestions through official WeChat public accounts, mini programs and other channels. strives to maximize the choice and decision-making power of movie selection and screening time to the villagers .
It is reported that in addition to Shaxi Cinema in Qizhong Village, Maqiao Town, there are Huatian Cinema in Huizhong Village, Pujiang Town, and Zhaojiacun Luming Cinema in Huacao Town, 2 "new rural film screening demonstration sites" "It has been built and will open to the public for free next year.
"The completion and opening of Shaxi Cinema will not only radiate the movie-watching coverage of surrounding villages, but also realize the co-construction and sharing of a new rural cultural space .In the future, we will continue to explore the normalization and long-term mechanism of the service functions of new rural film screening demonstration sites, so that rural public welfare films can be upgraded from 'visible' to 'good to watch', and continue to improve the cultural satisfaction of rural people. and a sense of gain. "The relevant person in charge of the District Culture and Tourism Bureau said.
Shaxi Cinema Film Schedule for January 2024
Shaxi Cinema Mini Program:
Source: Minhang Today
