After mentioning Cullinan n times, asked the world m9 to set the price at 469,800-569,800 yuan. There are no surprises in
, and the price falls within everyone’s expectations.
According to Yu Chengdong, Huawei’s managing director, terminal bg CEO, and smart car solution bu chairman, the Wenjie M9 is “the best SUV within 10 million.”
Yu Chengdong said: "Wenjie m9 is a landmark product in the intelligent era. We have brought all the best Huawei smart car black technologies into the car, bringing a generation-leading excellent experience in all aspects that users can imagine and imagine. , has redefined the standard of smart cars and is a well-deserved luxury technology flagship SUV!" Two hours after the
press conference, the results were released: As of 19:00 on December 26, the number of Wenjie M9 units had exceeded 10,000.
attracted 5 billion in 2 hours. Huawei’s appeal is so terrifying.
According to the latest news and media reports, aito Wenjie ’s full-year sales target for 2024 is 600,000 units.
For a brand that has just emerged, this sales target is quite amazing.
From the advent of the first generation of to m5, a brand established for two years has reached 600,000 units in its third year. This is also a milestone event in the history of the automobile industry.
01
"Competing products are all products with more than 400,000 yuan"
asked the world m9 benchmark is the ideal l9?
"This car is not up to par with the L9. The L9 is not good enough, and the interior is too crude." An industry insider said bluntly.
In the opinion of the above-mentioned people, Wenjie m9 is a competitor to all cars with a price tag of over 400,000 yuan.
"If the monthly sales of Wenjie M9 reach 10,000 units, it will be the funeral song of BBA."
This is the exchange between the author and industry insiders during the press conference.
The reality is that a car with a price of about 500,000 units reached 10,000 units in just 2 hours.
In terms of product strength and cost performance, Wenjie m9 can indeed occupy BBA's current ecological niche.
In terms of size, the M9 is a large SUV, with a length, width and height of 5230*1999*1800 mm and a wheelbase of 3110mm. The car
is similar to the Mercedes-Benz top SUV model gls. It is a true top luxury car in terms of size. In addition, with various configurations and intelligent technology, its product power can completely compete with the Mercedes-Benz gls.
Mercedes-Benz gls
But in terms of price, the Wenjie M9 is only half of the Mercedes-Benz gls, and is in the same price range as Mercedes-Benz glc, BMW x5, and x3.
At the brand level, Huawei's influence and appeal in China has successfully extended to the automotive industry, becoming a brand that can compete with Mercedes-Benz.
In the words of the above-mentioned industry insider, "If you spend 500,000 yuan to buy a Huawei car, you can get the enjoyment of a 1 million Mercedes-Benz car, and the brand will not lose at all."
In this way, bba wants to maintain the original sales volume, reduce the price or It is the only effective method at present. Of course, if BBA cuts prices, brands like Toyota Volkswagen will probably suffer even more.
It can be said that the release of Wenjie m9 has stirred up the entire domestic market.
02
The ideal l9 is still facing a formidable enemy
The lowest price is 10,000 yuan higher than the ideal l9.
In this regard, industry insiders bluntly said that the ideal pressure seems to have been reduced a lot.
The reality may be different than imagined.
According to social media news, on the night the Wenjie m9 was launched, more than 600 orders were placed in Beijing. The orders in Zhejiang Province are even more exaggerated, with orders reaching 1,000 in 2 hours. What is the concept of order volume of
? The order volume of Wenjie m9 in one night in Beijing is equivalent to the sales of ideal l9 in Beijing for 1.5 months. In terms of ideals,
also expected this and came up with a response plan early.
According to the gossip on the Internet, Ideal has a set of words to deal with the product characteristics of m9.
For example, for the "Touling chassis" black technology adopted by the m9, Ideal has a self-developed xcu.In terms of coping skills, Turing is just a packaging word, not an innovative technology. The hardware is easy to configure, and iteration of software and algorithms requires the continuous accumulation of user data. Wenjie uses Huawei's technology, and the air spring and CDC The controller is purchased from a third party, and the algorithm is a black box and cannot iterate independently. The
"Touling Chassis" needs to be adapted to many brands such as Wenjie and Zhijie. It is the first time that a new product has been installed, and the actual experience has not yet been verified.
However, 140,000 units of l9 have been delivered. Based on the user experience, it has been upgraded to Magic Carpet 2.0 and will be upgraded to 3.0 in the future. While Wenjie is giving users a "picture", Ideal l9 has already taken users around the world.
The pure electric battery life and comprehensive battery life of the extended-range version of Wenjie m9 are not as good as the ideal l9; the available power of Wenjie m9 in forced pure electric mode is 90%, and the daily usable pure electric range is 36km less than that of l9. In terms of
intelligence, Ideal’s response skills mentioned that Ideal ad max’s AEB capability is stronger than Huawei’s and has the ability to identify tricycles. The takeover rate of
high-speed noa is not as good as ideal. The ideal can be taken over once every 500-600 kilometers, while Huawei Xiaopeng needs to be taken over once every 300 kilometers.
Huawei Smart Driving's lcc does not have the ability to pass traffic lights, and Huawei's valet parking capabilities are not as good as ideal. Regarding the
smart cockpit, it should be noted that it has poor practicality and is not suitable for home use scenarios.
Asking World m9’s pressure on the ideal l9 is obvious.
In fact, Huawei's great success has also put pressure on BYD to break through.
Industry insiders believe that under the general trend of price war, the best-selling models of BYD's parent brand have retreated to less than 250,000 yuan. In the market above RMB 250,000, BYD mainly relies on three new brands: Denshi, Yangwang, and Fangbao to develop market sales.
Since BYD is still in the development stage of high-end development, the hot-selling models of the three new brands are not mainstream SUV or sedan products, but eccentric models. Denshi D9 is an MPV, Fangbaopao 5 and Yangwang u8 They are all off-road vehicles, and 's serious SUVs and sedans have not yet become popular.
Although BYD will continue to play cards, the pressure does exist. BYD and Huawei have similar consumer profiles, with a relatively large proportion of customers within the system. After the emergence of Huawei and the intelligent world, the competition between Huawei and BYD for high-end consumers within the system will be inevitable. After the launch of
from the new world m7, sales have been soaring, which is in sharp contrast to the sluggish sales of BYD Tang dm-i. It can also be seen that the follow-up Wenjie and Zhijie Automobiles will be the strongest competitors that BYD faces.
Finally
In the eyes of industry insiders, the most terrifying thing is that Huawei did not set a low price for the m9 to increase sales. This shows that Huawei still has a back-up, and they value Hongmeng Zhixing’s subsequent development more.
Faced with Huawei's continued strong output in the future, how many rounds can foreign brands, joint venture brands, and even domestic independent brands withstand?
