On December 20, Zespri × Pagoda and Amity Foundation conducted the 2023 annual charity visit of the "Good Fruit Learning House" at Shifo Primary School in Yilong County, Nanchong City, Sichuan Province. This is also the third tripartite joint visit since 2021. "Jiaguo Studying House" offline visit activity.
It is reported that the Jiguo Study House charity project was officially launched on August 11, 2021. The "Good Fruit Learning House" donated by Zespri × Pagoda Garden is a mobile classroom built for various purposes such as reading, music, science popularization, etc. to solve the problem of lack of educational facilities in rural schools. This project helps promote the combination of subject education and quality education, makes up for the lack of infrastructure construction and access to teaching resources in township schools, and helps children broaden their horizons and improve their cognitive abilities. So far, as a public welfare brand, "Good Fruit and Good Learning House" has assisted and built "Good Fruit and Good Learning House" multi-functional teaching rooms in 16 rural schools in 6 counties in Liangshan and Nanchong, Sichuan, serving more than 11,346 rural teachers and students.
At the donation ceremony of this charity visit, Lu Tao, Vice President of Sales of Zespri China, and Zhu Qidong, Senior Vice President of Pagoda Group, expressed in their speeches the firm determination of Zespri and Pagoda to devote themselves to public welfare undertakings, and also expressed to the teachers. He expressed deep respect and placed ardent expectations on the children. Lu Tao, Vice President of Sales of Zespri China, said: "I hope that children can see a broader world through the Good Fruit Study House and open up a broader picture of life."
In addition, Zespri and Baiguoyuan donated money to the teachers and students of Shifo Primary School. Gift bags filled with Zespri kiwi fruits and fruit orchard surroundings add a special warmth to the children's winter.
During this visit, Zespri × Baiguoyuan also carefully prepared DIY kites and colorful paints. In the interactive class, Teacher Zhang, a volunteer from Baiguoyuan Group, introduced the long-standing kite culture and history of the Chinese nation to the children, and shared how to draw various patterns. The children waved the paintbrushes in their hands and graffitied on the kite, painting their yearning for a better future and love for a happy life on the kite. During the production process, the children exchanged their ideas with each other, and the class went on in an orderly manner in a relaxed and cheerful atmosphere. After the painting is completed, the children fly the kites carrying hope into the blue sky. Kites soar and hover, and so does hope.
Zhu Qidong, senior vice president of Pagoda Group, said, "The third phase of the Good Fruit Learning House can be launched as scheduled, which is inseparable from the more than 79 million consumers of Pagoda. From August to September this year, Zespri and Pagoda will join hands in nearly 100 Pagoda stores across the country. 6,000 stores carried out the third phase of charity sales to care for children in mountainous areas. During the period, "0.1 yuan will be donated for every Zespri kiwi fruit sold." A total of 4,366,880 Zespri kiwi fruits were sold during the activity (converted into a charity donation of 436,700 yuan). In the end, Zespri and Pagoda increased their donation to 500,000 yuan for the construction of the "Jiaguo Study House" multi-functional teaching room. Because of the loving support of consumers, more rural children have been given more possibilities."
In addition to charity In the field of donation, Zespri and Pagoda also carry out diversified cooperation in environmental protection and carbon reduction. For example, we will gradually replace products with environmentally friendly packaging, sign a "Strategic Sustainable Development Agreement" together, and jointly promote green environmental protection and sustainable development operations. In the future, the two parties will continue to work closely together to ensure that social responsibilities and corporate growth are synchronized, and contribute to the sustainable development of the industry, society, and nature.
