text/Tao Li
"Listen to others and have enough to eat", this is a principle that the Chinese people have always believed in, but whether this principle is feasible in the matter of building cars may be debatable. Take the latest product that was launched not long ago. In terms of BYD Song L.
This car has attracted a lot of attention since it was revealed. However, after the pre-sale started, the pre-sale price starting from 220,000 yuan made many consumers feel "not worth it" and asked BYD to lower the official price of the new car. price. Referring to the current Song series, which is mainly concentrated in the market below 200,000 yuan, the Song L, which is positioned as a pure electric B-class hunting SUV, can be regarded as the "youth version" of Denza N7, and is placed in the market of 200,000-300,000 yuan with There is no problem with Tesla Model Y, Xpeng G6 and other products competing.
But this time BYD officials chose to listen to the voices of consumers, and the final actual price came to 189,800 yuan to 249,800 yuan.
In fact, it is a very common routine in the industry to set a high price for pre-sale, then lower the price after the official launch to create a sense of surprise. However, the price gap before and after is generally maintained at around 10,000 yuan. This time, BYD Song L dropped by 30,000 yuan. Obviously it exceeded many people's expectations. The practice of listening to advice has also been affirmed by many consumers, saying that it is extremely cost-effective.
In fact, from the perspective of the product itself, Song L's competitiveness is indeed good. With BYD's label blessing, at least the three-electric technology can be guaranteed, and the whole car is also very attractive in terms of appearance. It can definitely be regarded as a current BYD product. Responsible for appearance. Although it still belongs to Dynasty.com, the exterior design of the new car has changed from the previous mature and steady style, and has become more technological and sporty.
The car lights are connected with black painted panels to create a through-type effect. The air intake grille at the lower enclosure cooperates with the air intakes on both sides to create a strong sense of performance; the smooth waistline on the side of the body creates a sense of muscle. , plus hidden door handles, star-shaped wheels, frameless doors and other configurations to enhance the sense of technology and fashion. The rear also uses an electric rear wing that is not available on the Denza N7, highlighting its youthful attributes. The design of the
car is gradually in line with the simple style common among new forces, canceling many physical buttons. Dual large-size LCD screens plus a suspended central control screen and a HUD head-up display form a three-screen linkage, which enhances the sense of technology in the car. ;Double-layer laminated glass, crystal electronic gear lever, and push-button door opening make the vehicle more luxurious.
In terms of power, the two entry-level models priced at less than 200,000 yuan are equipped with a rear single motor with a maximum power of 204 horsepower and a maximum range of 550km; the mid-range model is equipped with a 313-horsepower rear motor, and the pure electric range is also improved. It reaches 662km; the top-of-the-line four-wheel drive version has a comprehensive motor power of 380kW and a comprehensive torque of 517N·m. It takes 4.3 seconds to accelerate from 100 kilometers to 100 kilometers and has a battery life of 602km. In terms of chassis, the army uses front double wishbone + rear multi-link independent suspension, and the top version also comes with Yunnan C.
Judging from the current price of the Song L, the new car actually does not have much disadvantages as a whole. But whether it can sell well may not be the final say of netizens. Such a product would have been very attractive if it was placed in the first two years, but this year's new energy vehicle market is comparable to a "fight between gods", and Song L's competitors cannot do anything about it. Not strong.
is also around 200,000 yuan. The Feifan R7 has the size of a medium to large car and is stronger than the Song L in terms of power and battery life. Moreover, at this price, smart driving is also a consideration for many consumers, but the Song L is here There are obvious shortcomings in this aspect; compared with Xiaopeng G6 and Zhiji LS6, Song L also lacks 800V. In short, it is not that BYD Song L has no bright spots, it is just that in the melee situation, the pressure from competitors is too strong.
is written at the end:
In fact, this time BYD can listen to the voice of consumers, which also shows that BYD has realized that the competition in the current automobile market is gradually intensifying. Other brands are eyeing their position as the "big brother" of new energy, and they must come up with more It is a competitive product, but under the strong offensive of its friends, whether Song L can sell well may still be a question mark.
