Recently, in Shenzhen, Guangdong, young actor Zhima introduced his basic information to the interviewer: "My name is Zhima. I am 22 years old. I am 1.7 meters tall and weigh 52 kilograms." This is the most popular sentence. She once appeared in "Shippuden", but this drama prevented her from becoming a first-line actress, so she decided to switch to being an anchor.
This industry, which most people think is hugely profitable, is actually not as good as Zhima imagined. The monthly income is only 3,000 yuan, which has triggered heated discussions. As an actor, Sesame also has his own highlight moments. Her performance in "Hurry Up" was recognized by the audience. However, competition in the entertainment industry is fierce, and popular dramas do not guarantee that all actors will become famous overnight. Sesame also faces this dilemma. In this industry, the income of regular actors is not high, so they often have to worry about making ends meet. So Zhima decided to switch careers and become a host.
But becoming a presenter in this industry is not easy. Many people think that becoming an anchor can make money easily, but for Sesame, this industry is not as easy as it seems. "In fact, the average actor is almost like a 'social animal,'" she said. In this industry, she has to face more challenges and pressure. In the TV series "Frost", Sesame and Zhang Chengwen played racing roles on the same stage, but they couldn't do it in the real world of live broadcasts.
Despite this, Sesame did not give up. She loves being an anchor and believes that as long as she perseveres, there will always be hope. She believes that only by "running" can there be hope, and only by continuous efforts and attempts can we find the direction for the future.
During this period, the topic of selling goods through live broadcast is very popular, and there is even a joke that "celebrities can sell goods through live broadcast". The craze for celebrity live broadcasts to bring goods will reach its peak in 2020. That year, at least 500 celebrities began selling goods on the short video platform for the first time. Well-known stars such as Liu Tao, Chen He, Li Na and Chen He appeared in the anchor camp to bring goods. Due to their strong influence, the live broadcast rooms of these celebrities have become very active. Some celebrities have made a lot of money, but not everyone can enjoy this bowl of rice.
In this context, Li Xiang was one of the earliest "crab-eating" stars. He once changed his identity as a host to an anchor. In just half a year, his monthly sales exceeded 10 million US dollars. Jia Nailiang is a rising star. Although she started live broadcasting relatively late among celebrities, this year's Double Eleven generated sales of 1.36 billion yuan through live broadcasting, which is a very good result for an artist. At that time, Yu Tao live broadcasted the product for 11 hours without getting tired. The biggest reason was that the number of views reached 20 million and the sales reached 1.5 billion. The products sold quickly and sales soared. You’re not tired either!
Chen He’s first live broadcast attracted more than 500,000 viewers, but the order volume was only 463,000, and sales exceeded 80 million.
Internet celebrity "Ruha" who imitated Lu Han also made $30 million in six months through live streaming. However, there are also celebrities who start live broadcasts to sell products, but not only do they fail to sell, they also feel embarrassed. Top actor Du Xudong's live broadcast of the accident has sparked hot searches for days, and the 67-year-old has been criticized for being "unsafe at night".
There are many stories about comedian Pan Changjiang being knocked down for selling alcohol on a live broadcast.
