Editor: He Zhiwen
latest news!
Oriental Selection announced that Sun Dongxu was dismissed👇🏻
Oriental Selection has been really busy these days...
Luo Yonghao gave Dong Yuhui an idea to start his own business,
Brother Yang expressed his admiration for him,
Financial experts predicted on hot searches "It's best for Dong Yuhui to break up with Oriental Selection decently",
And JD.com's personnel has flown to Xi'an to recruit people...
The amount of information is too much, so today I will tell you the whole story of this matter,
Everything started from Oriental Select a video released on December 5,
This is a promotional video to warm up the delivery of agricultural products in Jilin Province,
Dong Yuhui, as usual, wrote a "little composition" describing Jilin's customs and customs,
He was eloquent and showed his literary talent ,
The problem is not with this copywriting,
is what really ignited this series of public opinion incidents,
is the reply of the editor of Oriental Selection in the comment area, saying "The copywriting is written by the team" ,
One stone stirred up thousands of waves.
must know that Dong Yuhui became popular by live broadcast copywriting.
was loud in selling goods in the live broadcast room. Product core, grasp the emotional resonance,
From products to life attitude, back to products and sublimation,
(Selling Shad talked about "elegance is the attitude and way of life")
talked to the audience.
This form of selling goods is indeed much more pleasant than the shouts of urging people to place orders, and naturally it also captured a large number of netizens.
His short essay is a god-level copywriter that has been liked by hundreds of millions of people,
(He made netizens cry just for selling corn. Regarding his popularity experience, we have also written before "The first brother of the live broadcast has been replaced?" 》)
is the trump card that allowed him to sit on the "billion-dollar sales crown", and
was the great artifact that brought New Oriental back to life after the "double reduction" policy.
This is so good.
Why do some of my own people jump out and say that Dong Yuhui’s copywriting was produced by a team?
The effect of this attack is no less than that of a writer looking for a gunman, or a martial arts actor relying on a stand-in,
Then the war started, someone @连民红 in the comment area, questioned the editor 👇🏻
Public opinion was ignited by the editor's comments,
followed by Dong Yuhui and Oriental Selection CEO Sun Dongxu also tried to resolve the issue during the live broadcast.
Dong Yuhui said, "The editor who claimed to know the business well responded in the comment area, which made many friends feel uncomfortable. Teacher Yu and I filed a complaint. Yu Minhong asked me to communicate directly with Dongfang Xiaosun. Don't be too polite. We have a very intense communication tonight. I probably drank several bottles of wine."
But the editor didn't buy it. once again posted a long reply in the comment area.
said that he was already aggrieved. He also specifically made it clear that he was not a "Hu reply".
explained everything one by one. Which editor did the copywriting come from?
finally pointed the finger at the so-called "fans", saying that they were trolling the editor online.
has developed to this point,
not to mention Dong Yuhui,
Yu Minhong can't clean up the situation.
Netizens expressed their opinions in the comment area.
said that it was for Dong Yuhui to watch the live broadcast and not for Oriental Screening.
The anger of netizens comes from the recognition of Dong Yuhui,
also comes from the empathy with Dong Yuhui,
In everyone's eyes, Dong Yuhui, a down-to-earth, kind and talented simple worker,
is the incarnation of thousands of himself,
Encounter , is also the situation you may face.
As a result, things became more and more troublesome.
Dongfang Selection CEO Sun Dongxu originally wanted to clarify the editor's trouble, but
ended up completely irritating netizens because he threw his mobile phone on the table and said "Let's have a meeting today".
(It’s okay to be criticized at work, but why do you still have to be punished in the live broadcast room)
For Dong Yuhui’s fans,
’s response is simply confirmation of the company’s senior management’s attempt to “de-evolutionize Dong Yuhui.”
In the past, Dong Yuhui’s response,
CEO Sun Dongxu’s promise,
faced the editor’s repeated comments and the comments from netizens,
seemed to have become powerless...
Under the outcry for Dong Yuhui,
and company to No longer able to satisfy the fans,
they went to the live broadcast room of their "rival" Gaotu Jiapin.
(Gaotu's boss Chen Xiangdong once worked at New Oriental for 14 years)
said, "If Yuhui doesn't broadcast, we will "I won't go back."
used Dong Yuhui's name in Gaotu Jiapin's live broadcast room.
In the comment area, various cues were given about the internal strife in Dongfang Selection.
asked if the boss would poach Dong Yuhui.
Gaotu Jiapin CEO said Gao EQ responded, "Dong Yuhui is not for poaching, but for love."
Gaotu Jiapin anchor emphasized the company's partnership culture.
overtly and covertly drew a clear line with the "troublesome" office situation of Oriental Selection at this time.
During the "infighting" period of Oriental Selection,
's overwhelming wealth is a beautiful product.
Seeing that this kind of "painful thing to others and myself" continues to ferment,
Dong Yuhui himself even issued an apology statement.
explained in detail that the copywriting in the promotional warm-up video was not all created by him.
also clarified that the recent The reason for his appearance,
, was the result of discussions with Yu Minhong and Sun Dongxu.
was also clearly opposed to the current quarrel.
was extremely grateful to the company that trained him to discover him and the consumers who trusted him. .
Clear and comprehensive,
He tried hard to make amends and wanted to restore the original peace.
Yu Minhong also sent a 4-minute video statement for Dong Yuhui.
criticized the editor and blamed all this on internal management issues.
can be regarded as giving enough face to Dong Yuhui and Sun Dongxu at the center of the whirlpool.
But netizens said it was not enough, advised him to fire Sun Dongxu as soon as possible!
The big guys took turns to clarify,
but the live broadcast room was still unstoppable.
faced the aggressive netizens last night,
(most of the comments were unsightly curses on other people’s families and false accusations about product quality)
Oriental Selection anchor Tian Quan failed to control his emotions well and acted improperly.
Someone asked him whether the products he recommended were on expiry date. In anger, he said that people who question whether the products are on expiration date can’t afford it with a day’s salary. Egg yolk crisp.
also imitated Sun Dongxu and threw his mobile phone. After this operation,
poured fuel on the already disadvantaged team.
(immediately trending)
In this public opinion war, Oriental Selection was completely defeated.
not only lost the support of Dong Yuhui's fans, but also attracted the rejection of the majority of passers-by and netizens.
's economic interests, company image, and public opinion were all mired in quagmire.
From the outbreak of public opinion to today, in just ten days,
Oriental Selection’s market value has evaporated by 22%.
In fact, go back and read Dong Yuhui's short composition carefully,
look at the short video account he stopped updating,
look at the one that changed from "used to be a teacher, now a salesperson" to "don't mean, don't have to, don't be stubborn, don't me"
is that he is precipitating himself,
is warning everyone not to be coerced by public opinion.
(This sentence comes from "The Analects of Confucius", which means "Don't make assumptions in everything, take things for granted, don't be stubborn, and don't be self-centered.")
is actually talking about how to face such flattery.
Netizens said, "Dong Yuhui is responsible for society. Value" 👇🏻
"Dong Yuhui is the positive energy of this society"
"It is a gift from God to the world."
Most of these compliments are sincere, but the wording is inevitably a bit exaggerated.
Dong Yuhui himself also understands "The public can create gods or destroy gods." At this moment, his silence is also a kind of wisdom.
However, as far as the current situation is concerned,
both he and Yu Minhong are being talked about by everyone, unable to move.
Sun Dongxu, who is known by everyone as the secret villain, was also Dong Yuhui's boss.
Sun discovered Dong Yuhui.
When Dong Yuhui experienced the change of professional identity from a teacher to a salesperson,
also thought of resigning in the face of a large gap. It was Sun Dongxu who persuaded him. He stayed and held on.
Dong Yuhui has always been respectful to Sun Dongxu after he became famous.
Even Ni Ping, who occasionally comes as a guest, once mentioned this point in passing👇🏻
But who would have thought that Dong Yuhui relies on small compositions? The legend of the team that sold corn to save lives is not yet By two years,
Yu Minhong’s business miracle had not had time to continue.
actually had rumors of a “News Queen”-style dangerous office strife within the company.
It is not unreasonable to say that Yu Minhong instructed his subordinates to suppress Dong Yuhui,
(Some netizens believe that in the initial video statement, Yu only criticized the editor who stirred up the trouble, and lightly blamed Xiao Sun, but did not really want to protect Dong Yuhui. .A bit like Fang Tai in "The Queen of News")
After all, if you really wanted to suppress Dong Yuhui,
would you have to pay the price of losing millions of fans and evaporating 6 billion?
Yu Minhong is really not that bad. If he continues like this, he will write a book again...
But from the editor's "crazy" state, it can be seen that
The jealousy of Dong Yuhui among company insiders should not be a day or two...
Objectively speaking ,
Dong Yuhui has such a busy schedule that it is impossible for him to complete every article independently.
Netizens should also know it well. Dong Yuhui also explained it one by one in his long article.
Most of the fans in the live broadcast room expect the anchor to have the same personality.
At this time, the editor appears to take credit, which will inevitably ruin the "grassroots legend" in the minds of fans.
Everyone is a part-time worker, and most of them have also worked as a behind-the-scenes team.
Looking into it more closely, the editor is not wrong in defending himself.
But this kind of behavior is thankless and lacks professionalism.
The timing is wrong, and a team If the facade is ruined, no one will be better.
And it also directly competes with users...
The copywriting of the live broadcast may be the highlight,
but good quality, considerate service, and healthy brand image are not more important.
Talking back to your parents for basic necessities, what are you waiting for if this is not over...
In the long run, the company's direction of training other anchors is also right.
may not necessarily rely on Dong Yuhui alone.
(Especially in the current situation where many top anchors are martyred...)
A person has limited energy and limited talent.
With Oriental Selection taking the route of connotation and quality,
Dong Yuhui cannot broadcast online around the clock. The reality is not conducive to his long-term development.
But now, an editor dares to use ’s official account for private use, and repeatedly replies to netizens,
Such a wrong public relations position,
just shows that there is a problem with management and there is also a problem with the distribution of team interests.
Due to the superposition of various factors, the "backstabbing" of Dong Yuhui was really seeking his own death.
Is this really intentional to marginalize Dong Yuhui?
has become the next "Li Ziqi" farce.
The company's operating philosophy has not kept up with the times.
does not know how to treat Dong Yuhui who has become "IP-based".
The ending It will take a while for the show to end.
In any case, this public opinion handling is really bad.
If you are dissatisfied with the distribution of benefits, you can report it to your boss.
will turn around and quarrel with the fans.
will bring trouble to yourself...
A brand that relies on culture and feelings to get out of the circle.
In addition to selling goods through live broadcasts,
also It has influenced many people to regain their interest in reading,
to return to the fun of slow life,
Some people clicked into the live broadcast room with the good intention of helping farmers,
In the end, they were discredited by office politics, which is really sad... …
The last sentence
was really laughed to death by netizens. I started to see who has Dong Yuhui and Oriental Selection’s fans to break through 20 million first. The current number of Oriental Selection fans is 2845w...
※ Recently, the public account has been revised again, and the article published by Orange Jun may be You will be drowned in the sea of push pages...
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