said some time ago that Mazda has begun to reflect, but now Mazda has begun to quibble again. Let’s take a look at what happened.
Mazda’s sales have been sluggish this year, but there has been some improvement some time ago, with price cuts, new energy models, electrification strategies, etc., the reviews have received a good reversal, and everyone is thinking that Mazda is no longer stubborn. , finally started to adapt to the changes of the times from being "laggard" and catch up with other car companies.
Recently, some remarks by its CEO have once again pushed Mazda to the forefront. It said: Mazda is not "falling behind" but deliberately not participating in the electric car race. Anyone who knows whether this statement is a slap in the face of other car companies or Mazda itself should understand. Of course, we still need to look at its views rationally. What reasons support Mazda's confidence?
Its CEO said frankly: "The demand for electric vehicles is declining around the world." From a global sales perspective, Mazda is still very strong, although it still does not have market-competitive new energy models. It said it expects sales to exceed 600,000 vehicles in 2025.
So what about the MX-30 and CX-90 (plug-in hybrid) launched by Mazda? Just to cater to the domestic market, it is still a superficial taste of the new energy market. In fact, it can be seen from its data that the attempts of these two models failed. In the nine months of 2023, Mazda’s electric vehicles accounted for 10% of its total sales. The proportion is less than 1%. Obviously Mazda is not yet competitive in electric vehicles, so it is reported that the MX-30 will also be discontinued quickly.
So Mazda is really no longer participating in the electric car competition, of course it is not the case. Mazda's current electrification strategy is still to launch about eight electric vehicles by 2030. The new models will be built by a new department and will focus on the development and production of large cars with higher profit margins. For its research and development platform, Mazda also has its own ideas. It will develop a new dedicated electric vehicle platform and will also launch a platform adapted to traditional internal combustion engines and hybrid power units based on the existing one.
Generally speaking, Mazda has some contradictions. The CEO said that we just deliberately did not participate in the electric vehicle competition, but in fact Mazda is still intensively carrying out the electrification strategy, so it is quite difficult to keep up with the pace of market development. And the meaning of sophistry. What do you think about this? Will you still trust Mazda?
