The performance of the new film on its first day this Friday, December 15th, was a bit surprising.
Although there are 9 new films released, the ones that attract the most attention and publicity are actually "The Three Brigades" and "Dog God", which happen to be one domestic film and one imported film. Unfortunately, both new films failed to achieve expected box office results.
"The Third" won the championship on the first day, but this blockbuster with an overseas box office of over 760 million is coming again.
As of 23:00 on December 15, the top three box office hits in the mainland on a single day are "The Three Brigades", "The Fury" and "The Lighting Store".
The box office of "The Third" on the first day was 30.43 million, accounting for 33.5% of the scheduled films and 37.7% of the box office. The attendance rate was quite average. Coupled with the screening results for a week, the cumulative box office of the film on the first day of release exceeded 130 million. It can be After seeing a week of large-scale screenings, I thought that through the fermentation of word-of-mouth, "The Three Brigades" would usher in a box office explosion on the first day.
Unexpectedly, it turned out to be a dud. The current box office forecast of "The Three Brigades" by the ticket purchasing website has dropped from 1 billion to 528 million.
"The Three Brigades" actually has a good reputation. The creative combination of Chen Sicheng and Zhang Yi is very topical and popular, but recently there are too many new films that have adopted the large-scale screening model. This summer Wang Baoqiang, the film's director, helped "The Octagon" reach a box office of 2 billion through large-scale screenings in advance, but this does not mean that all new films are suitable for this model.
Carrying out large-scale screenings in advance during unpopular periods may consume the audience's enthusiasm for watching movies.
Although it won the championship on the first day, it is currently doubtful whether "Three Brigades" can surpass Huang Bo's "Walking in the Angry Sea" to win the Lunar New Year championship?
On December 16th, the mainland film market will welcome "Detective Conan: Kurogane's Shadow of the Fish". This Japanese animation has a high reputation in the mainland. The overseas box office of the film has exceeded 107 million US dollars (760 million yuan). It is the best result of "Detective Conan" in recent years.
The strong box office and good reputation have made "Detective Conan: The Shadow of the Black Iron Fish" attract a lot of attention in the mainland.
So far, the pre-sale box office of the movie has reached 22 million, and the first day's film schedule accounted for 20%. It will be the strongest opponent of "The Three Brigades". Chen Sicheng may miss this time.
"Rage" is also engaging in large-scale advance screening.
The single-day box office of movie screenings is 13.67 million, and the proportion of scheduled films is 9.8%. It can be seen that the current scale of new film screenings is actually no different from the official release. The current screening and pre-sale box office of "The Fury" exceeds 26 million .
"Lighting Store" had a single-day box office of 11.12 million, accounting for 14% of the scheduled films. The cumulative box office in the 8 days after its release exceeded 155 million, so its performance is not bad.
Among the new movies this Friday is "The Dog God", I thought it would be a surprise.
The great director Luc Besson directed and starred in it, and personally came to mainland China to promote it. The Douban score was 8.3. I never expected that the box office would be so dismal.
's box office on the first day was only 1.05 million, and cinemas only gave 1.4% of the film schedule. It is predicted that its final box office in the mainland will not exceed 10 million. This time Luc Besson is full of confidence in the mainland market, because the overseas box office of the film is only 10 million. 3.64 million U.S. dollars, and the production cost of the film is not low. It was shot in real locations in France and the United States, and it took more than 2 years to prepare for the filming.
But the current results are really terrible.
Of course, what is even worse is the domestic film released on the same day.
84 viewers and a box office of only 3,239 yuan. Chen Sicheng was stunned by this new film that cost 30 million yuan!
Chen Sicheng's "Three Brigades" basically robbed the market of all its popularity, but it did not make the market hot.
This confused the domestic films released on the same day.
"Moonlight Samurai" had a box office of 890,000 on its first day, "Meet the Box on a Narrow Road" only had 52,000 on its first day, "Boela" had only 37,000, "Borderland", "Let the Flowers Bloom" and "Four Seasons of Childhood" "The box office on the first day was less than 10,000.
The worst one is "Adversity".
The box office of the movie on the first day was only 3,239 yuan, and the number of moviegoers was only 84. According to reports, the production cost of the movie exceeded 30 million.Filming started in 2020 and was only completed in 2021. It can be seen that the production of the movie is not a small cost.
What's interesting is that the themes of "Adversity" and the box office champion "The Three Brigades" are somewhat in conflict.
The movie tells the story of the male protagonist Ling Ke who witnessed the murder of his mother when he was a child, leaving huge psychological trauma, and was later adopted. But the image of his mother has been in the male protagonist's mind for twenty years, so the male protagonist finds the murderer of his mother alone, but the truth behind the scenes is even more surprising.
Like "The Three Brigades", "Adversity" is also adapted from real cases.
Unfortunately, "Adversity" does not have a star cast, the film quality is average, and it is understandable that the box office is not good.
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