"Yu Guyao", which is being chased by 6 million people, is more terrifying than the data out of the circle

After the TV series "Yu Gu Yao" was broadcast, some people even mistakenly believed that its positive market response only relied on the power of fans and data. It really puzzles me. As a senior entertainment editor, the author knows that the audience's enthusiastic pursuit of works is not limited to superficial phenomena, but is deeply rooted in the core of the plot and the true communication of the characters. I am also a person who likes to read but not too keen on writing. However, when it comes to certain works or actors, I can't help but express my innermost subjective emotions. Perhaps it is this strong personal preference and emotional resonance that makes me feel a kind of inexplicable "jianghu atmosphere", as if I am in a disputed rivers and lakes. Xiao Zhan showed excellent performances in two completely different film and television works, "The Sea in the Dream" and "Jade Bone", which made people admire his acting skills. This also leads to a mindset that audiences will follow in any drama he appears in. Although some people showed some negative emotions in the comment area, "Yu Gu Yao" had more than 5 million reserved viewers before the broadcast, and more than 6.06 million people followed the drama after the broadcast. This huge number of live fans is really shocking. However, this enthusiasm is not only reflected in the intuitive data. "Yu Gu Yao" is an online drama, and its response is also reflected in the popularity of the Internet, the ability to attract investment, and commercial realization. More importantly, Xiao Zhan's two consecutive excellent plays made the audience refocus on the original intention of creating domestic dramas, and put the focus back on plot creation and the essence of the performance of literary and art workers, which is more important than pure data. As an oriental fantasy (ancient puppet) drama, "Jade Bone Yao" arouses the audience's attention to the core, conception and values ​​conveyed by the main line of the characters. This kind of positive value is not forced to preach, but is closely integrated with the shaping of the characters, so that the audience can truly feel the emotions contained in it. Xiao Zhan's fans not only pay attention to his appearance and traffic, but also pay attention to the logical causal relationship between the characters he portrays. This kind of fan-following atmosphere is difficult to achieve in other dramas. "Yu Gu Yao" is not new on the track of oriental fantasy and fairy tales, but its unique oriental aesthetics and innovative storyline allow the audience to experience a unique fantasy world. While immersed in the beautiful love, the audience can also feel the unique oriental aesthetics, so that Chinese culture can show its own charm on a global scale and win more international reputation. Xiao Zhan's outstanding performance in the play and his full promotion of the work made the audience full of expectations for this web drama. Not only self-media and professional film critics praised it, but even authoritative official media shifted their focus to the work itself. This change should not only be limited to the focus of traffic, but should return to the essence of plot creation. The success of "Yu Gu Yao" has made the audience have new expectations for the quality of Xianxia drama. No longer limited to the flashy appearance, the audience pursues the depth of the plot, the lofty conception and the complexity of the characters. This transformation is an active exploration of the domestic drama industry, and it also puts forward higher requirements for the audience's intelligence and aesthetic ability. Under the trend of the times, China's film and television industry continues to grow, and more and more excellent works are emerging. As an actor, Xiao Zhan played an important role in it, and his success is inseparable from his choice of plays, understanding of roles and dedication to acting. At the same time, it is also inseparable from the demand and recognition of the audience for high-quality works. Conclusion: The market response brought by "Yu Gu Yao" is not based on fans and data, but through in-depth plot creation, unique oriental aesthetics and the resonance of audience wisdom, making it an excellent work that people will remember. In the process of continuous exploration and innovation in China's film and television industry, we look forward to the emergence of more such excellent works, so that the charm of Chinese culture will spread to the world and win more international reputation. At the same time, I also hope that Xiao Zhan can continue to bring more wonderful performances to the audience on the road of performing arts in the future