"Frozen 2" was released on Thanksgiving Day. Since "Frozen 1" became popular all over the world, the sequel has been put on the agenda. Although it has been 5 years, thanks to Elsa’s popularity, the trailer of "Frozen 2" has been viewed more than 116 million times within 24 hours of its launch, setting a new record for the number of views of the trailer.
The most profitable sister in movie history is back!
On November 27, 2013, "Frozen 1" began to be screened in global theaters, and immediately became popular all over the world. Elsa and Anna, as the new Disney princesses, crushed Snow White and Cinderella in popularity. Not only that, the two sisters have also become the most profitable animation brand in Disney's history. How profitable is "Frozen"?
After its low release in 2013, "Frozen" has become the No. 1 box office for released movies in 2013 and the No. 1 box office for movie history animation movies with a global box office revenue of 1.27 billion US dollars. (Until this year was broken by the live-action version of "The Lion King".) The sales of
movie music albums exceeded 10 million, ranking No.1 in annual album sales.
movie episode "Let It Go", entered the fifth single sales volume of the year.
86th Oscar Film Awards for best cartoon and best original song. The
box office is selling big, but "Frozen" is just beginning to attract gold.
Because this film is so popular with children, the theme parks and peripheral products related to "Frozen" are even more popular. In 2014, Bloomberg Business Weekly reported that in March 2014 alone, the sales of Elsa and Anna's dolls exceeded 500,000, and the 5000 limited editions sold online were sold out within 45 minutes. The popularity of peripheral products is No. 1 Elsa's ice and snow dress of the same style may not be available in the Disney lineup.
In 2014, among all Disney merchandise, 9 of the 10 most profitable products were related to "Frozen", and there were still out-of-stocks in the United States, Britain, Canada, France and other places.
In 2014, the sales of "Frozen" peripheral clothing exceeded 3 million sets in North America alone. Of course, Elsa's ice skirt ranked first.
On Halloween in 2014, more than 2 million American children cos "Frozen".
At Christmas 2014, "Frozen" successfully squeezed Barbie's 11-year-old "Girls' Holiday Wish List" from the first place.
The 2014 Disney financial report shows that "Frozen" has more revenue than "Star Wars", "Avengers", "Cinderella" and "Spider-Man" combined. The vice president of
Disney also said in an interview that although they had high expectations for the film before it was released, the popularity of the film and its surroundings was far beyond their expectations.
Capturing the hearts of children is the last word to make money.
There are countless Disney princess films, why is "Frozen" a golden ace?
Because the children cannot refuse them.
A Hollywood movie reviewer complained: Disney sent him samples of "Frozen" before the movie was released, causing him to spend more than US$900 (buying peripherals).
Disney's princess movies belong to the last century. The story is basically that the kind and beautiful princess encounters evil forces and then waits for the prince to save. But now children are bored with these stories that have been told countless times.
"Frozen" is different. This time it is no longer the villain who possesses magic and power, but Princess Elsa as the protagonist. She can instantly build an ice castle, but she is trapped by her inability to control her powerful abilities. . May I ask which child who is full of adventure and longing for the world does not want to be such a princess? In addition to the appeal of the movie itself, "Let it Go", a catchy song suitable for all ages, is also very suitable for children to imitate and learn. Wearing Elsa's ice dress, holding a magic wand and singing Let it Go, no one can beat them in this world.
and put together a set of Elsa dress, it costs 100 dollars.
In 2006, Pixar Animation's "Cars" was released. Compared with "Toy Story" and "Finding Nemo", the audience's reputation of "Cars" is much lower, but the sequel of this cartoon is much lower.Come faster than the others. The reason is simple, the surroundings of "Cars" are more profitable. Even if the box office and reputation of the second part of "Racing" are not satisfactory, it still does not prevent Disney from launching the third part.
movie derivatives, the "gold mine" behind the big screen
In 1996, "Pokemon" was born, and now it has become the world's most profitable IP. Up to now, "Pokemon" has attracted 95 billion US dollars in global gold. These include IP authorization, games, box office revenue, comic books, etc.
is followed by Hello Kitty and Winnie the Pooh, which are expected to attract 80 billion US dollars and 75 billion US dollars so far. The strongest gold attractor is Disney, with Mickey Mouse, Donald Duck, Disney Princess, Toy Story and other series, becoming the most profitable company in movie history. Not only that, Disney has also made up for its shortcomings in the IP content industry through the acquisition of Marvel, Fox, and Lucas Pictures, showing signs of dominating Hollywood. Below
are the 10 most profitable IPs in the world, including comics, movies, and games (IP name/birth time/estimated total revenue/company).
Pokemon/1996/80 billion US dollars/Nintendo
Hello Kitty/1974/80 billion US dollars/Sanrio
Winnie the Pooh/1924/75 billion US dollars/Disney
Mickey Mouse and his friends/1928/700 Billion USD/Disney
Star Wars/1977/65 Billion USD/Disney
Anpanman/1973/60 Billion USD/Froebel-kan
Disney Princess/2000/45 Billion USD/Disney
Jump/1968/40 Billion USD/ Shueisha
Mario/1981/36 billion U.S. dollars/Nintendo
Marvel Universe/2008/34 billion U.S. dollars/Disney
It is obvious that the United States and Japan lead the world in IP manufacturing.
This year's "Nezha: The Devil Boy Comes into the World" box office has exploded. Nearly 5 billion box office derivatives revenue is less than 20 million yuan, and it has also set a record for film derivatives sales, which also highlights the weakness of the entire Chinese film and television market in film IP creation.
Disney generally takes theme parks, derivative products and other follow-up plans into consideration when planning movies, and designing derivative products at the same time as movie production, which can achieve rapid penetration of film and television characters. The Kingdom of the Second Element-Japan is also very mature in this regard. . As for China, there is still a long way to go.
