China-Singapore Jingwei Client, November 2 (Zhao Jiaran) The hot "Historical National Day File" is still warm, but the 2020 Spring Festival file has quietly kicked off.
Recently, a number of films have been announced during the Spring Festival, including "Jiang Ziya", "Detective Chinatown 3", "Chinese Women's Volleyball" and "Emergency Rescue". The names of the hot IPs and famous directors and actors made people shout " Fairies fight". Behind the intensive announcements of the Spring Festival stalls, film and television companies are also gearing up again.
2020 Spring Festival Part of the popular movies
Many companies hold heavy IP and then attack
According to statistics, there are currently at least 7 movies scheduled for release in the 2020 Spring Festival, namely: "Jiang Ziya", "Detective Chinatown 3" and "Emergency Rescue" "Chinese Women's Volleyball", "囧Mom", "Pioneer", "Bear Infested Wild Continent". Among them, many films are the sequels of the series, or the original team that assembled the popular films of previous years.
Takes "Jiang Ziya" as an example. After this year's domestic animation dark horse "Nezha's Devil Child Comes to the World" ("Nezha") broke through the 4.9 billion box office mark, Guangguang Media announced the date of "Jiang Ziya" while it was hot. The trailer for the film was also arranged at the end egg of "Nezha". As early as November 2017, Caitiaowu, a subsidiary of Enlight Media, announced its plans for the "Myth Trilogy", namely "Nezha", "Jiang Ziya" and "Phoenix".
According to the three quarterly reports previously released, the net profit of Guangguang Media in the third quarter has increased by more than four times year-on-year. The company said it was mainly due to the excellent box office results of the films produced and released during the reporting period, such as "Nezha: The Devil Child Comes into the World" , Due to the increase in film business income. The co-producers of "Jiang Ziya" include Guangguang Pictures, Caitiaowu, Zhongchuan Hedao and Cocoa. Except for Zhongchuan Hedao, the other three companies are all producers of "Nezha".
"Chinatown Detective 3" produced by Wanda Film & Television, Yitong Legend, and Chengya Films also attracted attention in the halo of the previous work. China's box office data shows that the cumulative box office of "Detective Chinatown 1" released in 2015 was 824 million yuan, while the cumulative box office of "Detective Chinatown 2" as the Spring Festival stall in 2018 was 3.398 billion yuan, currently ranking in the total box office of mainland China number 6. In addition, the "Chinatown Detective" web drama has also been released, and it is expected to start broadcasting in 2019. In May of this year, Wanda Films completed its asset reorganization and Wanda Films became its holding subsidiary.
, like the first two movies, chose to be released on the first day of the new year, as well as the sequel to the "囧" series "囧 Mom". The previous works "Tai囧" and "Hong Kong囧" were released in 2012 and 2015 respectively, with a box office of 1.272 billion yuan and 1.614 billion yuan. Although the box office has risen, the Douban score dropped from 7.4 to 5.7. This time "囧Mom" was produced by Huanxi Media and Zhenledao Culture.
In addition, "Bear Infested Wild Continent" is the seventh part of the "Bear Infested" series, produced by companies such as Huaqiang Fangte; "Emergency Rescue" is produced by People's Communications Publishing House, China TV Fashion, Tencent Pictures, Maoyan Films "Vanguard" is produced by companies such as China Film and Tencent Pictures; and "Chinese Women's Volleyball" has not yet announced the production company. Can
2020 Spring Festival file continue to write the glory of National Day file?
According to the professional version of Maoyan Movies, during the National Day period (October 1-7), the box office of 4.384 billion yuan increased by 113.57% over the same period last year. As of November 2, "Me and My Motherland" and "China Machine The cumulative box office of "Long" and "Climber" was 2.864 billion yuan, 2.827 billion yuan and 1.074 billion yuan respectively.
Judging from the Spring Festival files in the past few years, "The Wandering Earth", "Detective Chinatown 2", and "Journey to the West" also performed well. The professional version of Maoyan Movie shows that during the 2017-2019 Spring Festival holiday, the total box office was 3.419 billion yuan, 5.771 billion yuan and 5.871 billion yuan; the box office on the first day of the new year was 806 million yuan, 1.277 billion yuan and 1.448 billion yuan. In a rising trend year after year.
As of November 2nd, among the top ten movies in the total box office in the Mainland, there are 4 from the Spring Festival files in 2019, 2018 and 2016, and 2 from the National Day files this year.
The top ten movies in the total box office of Mainland China Screenshot source: China box office
It is worth mentioning that although the box office of the Spring Festival in 2019 has improved, it has not achieved the desired result. According to YeenAccording to data, the box office of the Spring Festival in 2019 was 5.83 billion yuan, and the number of movie viewers was 130 million, which was below market expectations; the average ticket price was 44.7 yuan, an increase of 12.4% over the same period last year. At that time, CITIC Construction Investment analysis stated that the box office sinking process of the Spring Festival stalls was hindered, and the movie-going groups in non-first-tier cities were more price sensitive. The sharp rise in ticket prices during the stalls might be the main reason for the stagnation of the market.
However, the high box office of "Wandering Earth" in 2019 also allows the film and television industry to see more possibilities. According to CITIC Construction Investment, "The Wandering Earth" is the first to break the historical dominance of comedy themes. It also reflects that the vast majority of movie viewers in China have gradually matured after many years of cultivation, and they have become more and more sophisticated in movie viewing choices and aesthetics. Being rational and diversified, it provides strong support for the long-term and healthy development of the Chinese film market. Zhang Wenbo, the founder of
Bole Marketing, believes that the popularity of this year’s National Day files is difficult to replicate. If the Spring Festival files want to reach new heights, they need to focus on the wider social environment and make the content of the announcement conform to the public sentiment. In his view, the audience's high expectations for the 2020 Spring Festival file means that they must be satisfied by giving them a better experience, and vice versa, it may cause the collapse of word-of-mouth. According to industry analysts, from the current point of view, a number of high-quality domestic films have recently driven the attention of film and television stocks and market enthusiasm, but the three films in the National Day file have limited contribution to the performance of A-share listed companies. Therefore, both the performance and stock price are affected by the box office of a single film and fluctuate greatly, and risks should be paid attention to. Overall, the key to the box office and word-of-mouth of the 2020 Spring Festival stalls lies in the quality of the film, that is, returning to the essence of the film.
