Webmaster’s Home (chinaz.com) on February 15th: recently released the fourth issue of the penalty announcement on vulgar hype, and will focus on four major violations.
recently discovered through inspections on the Kuaishou platform that some anchors ignored platform rules and engaged in vulgar hype during live broadcasts and other behaviors that disrupted the order of the live broadcast community.
Kuaishou live broadcast clearly targets the following key governance directions, and the Kuaishou platform will continue to strictly govern:
prohibits the interpretation of plots that violate social ethics and morals and challenge the public bottom line, including but not limited to non-mainstream love and marriage plots, character relationships, etc.; incest, polygamy , polyandry and other plots.
prohibits the interpretation of plots suspected of violating laws and regulations, including but not limited to acts or plots that infringe on the personal safety or personal freedom of others; acts or plots that infringe on the personality of others; Or circumstances; prohibited items such as knives, flammable and explosive materials.
It is forbidden to use public officials, state organs, etc. to hype, including but not limited to the behavior, speech or role setting directly or indirectly involving public officials; it is prohibited to use social vulnerable groups to hype, including but not limited to minors. Hype behavior; use false plots to induce and stimulate special groups of people to consume.
prohibits false marketing or selling false products with fictitious plots, such as using plot disputes to stimulate user consumption, selling false products, and exaggerating product efficacy.
