Source: Zhonggong.com
In order to further activate the consumer market and boost consumer demand, various consumer coupons have been issued intensively in many places recently. According to incomplete statistics, since December, more than 40 cities have announced the issuance of consumer coupons, covering automobiles, catering, sports and other fields. (According to a report by "China Securities Journal" on December 24)
At present, with the continuous optimization of epidemic prevention and control measures, various localities have introduced a number of policies to help enterprises resume work and production, and businesses resume business and market. This round of "red envelope rain" of consumer coupons is a "timely rain", which can play a role at the critical time node of the traditional peak season of consumption at the end of the year, strengthen the connection between supply and demand, and boost consumer confidence. When issuing vouchers, the areas covered by consumer coupons must be focused, and as much as possible, targeted support for specific industries that have been impacted by the epidemic, while guiding green and low-carbon consumption, can speed up the upgrading of consumption. On this basis, all localities should also consider local potential consumer demand and economic development goals to improve the design of consumer coupons, ensure the fairness and transparency of the issuance of consumer coupons, and supervise the use of funds to evaluate their effects. Only in this way can this "timely rain" better promote consumption and help the recovery of consumption vitality.