JYP Entertainment suddenly released the teaser poster and promotional schedule of the new album on ITZY’s official SNS channel. Starting with the concept film on the 9th, they will release concept photos, track list, track reveal, MV teaser and many other comeback content in sequence. The point is ITZY's comeback date, they set it on November 30th, which is the time when the MAMA Awards will be held, that is to say, ITZY will broadcast the countdown live on the morning of the comeback day, and release new songs at the awards ceremony in the afternoon.
To be honest, this operation of JYP Entertainment is very wise. There is no better means of publicity than the first stage of the comeback new song at the MAMA year-end awards ceremony. You must know that the audience of the award ceremony is very wide After all, this is the largest music awards ceremony in Asia. You must know that ITZY's stage strength is recognized as the number one among five generations of girl groups. As a stage-type girl group, there is no better way to show their charm than a large stage.
Many people may not know that ITZY’s comeback period is very embarrassing. Since the Qatar World Cup will be held at the end of November, all major Korean music shows will be suspended one after another. It is unfavorable, especially for idols like ITZY who rely on stage fans. This is not the most embarrassing. You must know that the annual SMTM will also dominate the major music charts of the Korean Wave. This is also for idols. Returns have a huge impact.
For a while, the editor didn’t know whether JYP Entertainment chose ITZY’s comeback period is good or not, but this way of comeback will definitely not put pressure on ITZY, which is very important for ITZY now, they They need a song that can bring them back to the top. As for the transition song, they should continue to follow the teen crush style. Let’s wait and see. I personally think that with JYP Entertainment’s conservative approach in the past, the possibility of transition is unlikely.
To be honest, the editor really likes to see ITZY again bring works like "wannabe" and "not shy" that make people like it the first time they listen to it, and are very ITZY works. JYP really hasn't given them a chance It’s the first high-quality comeback work. Now ITZY needs a good song, or JYP Entertainment needs a good song. In the whole year of this year, JYP Entertainment didn’t come up with even a particularly brilliant work. Good job Pay attention to the girl group.
It can be seen that everyone is looking forward to ITZY's return. Who doesn't want to see a stage full of energy? ITZY's stage is what makes people like it more and more. They dance on the most difficult stage, but turn on the most microphones. This is their charm. Who wouldn't like such a powerful girl group? It can only be said that the Korean wave music scene is really cruel. If idols are not popular, it really has nothing to do with the strength of idols. The work is the most important thing, so JYP Entertainment has a snack on ITZY.
JYP Entertainment is really a bit too fascinated this year. I hope this time ITZY’s comeback can bring JYP back to the status. You know ITZY is very tired this year. I don’t remember how many times they come back. , even English songs, if the quality of this Korean album is not high, it will really disappoint the fans, ITZY is not just a tool to make money, they are the strongest group among the five generations of girl groups, please give them A work worthy of their status.
