As the country vigorously supports the development of the cultural industry, the film industry, the pillar of the cultural industry, has also developed rapidly. In recent years, my country’s film industry has ushered in a golden period of rapid development. The box office of movies has soared from 1 billion yuan in 2003 to 60 billion yuan in 2018. This year’s box office is expected to reach 70 billion yuan under the good momentum of development. Historical peak. While
is developing rapidly in the film industry, a large number of investors with a torch have set their sights on the film and television industry. After seeing a lot of friends making money from investing in film and television, more people plan to invest in film and television. In the past few days, many friends have asked me some questions about film and television investment. One of the frequently mentioned questions is: Why do movies that have been launched on need funding?
friends who have invested in film and television may never consider this issue. In fact, when the producer initiated the copyright subscription, the film’s financial preparations were already in place, and the filming license was obtained from the State Administration of Radio, Film and Television, and the dragon mark was obtained. Shooting...It can be said that there is no shortage of funds at all! So why do they issue copyright subscriptions? Just like the doubts in everyone's mind: is such a good project, and there is no shortage of funds , why does let the public participate and share the box office revenue? Would such a good thing hit me? Does the producer think he has earned too much and find someone to share it?
's worries are too normal. After all, everyone's money is hard-won, and it's not the wind. Then, why would the producer sell part of the copyright, let the public participate in the vote, and share the box office dividend? Why give such a good opportunity to everyone? Is the film production company crazy? Head cramps? The answer is of course: NO. Tell you responsibly: Even if you encounter an investment scam, you will not encounter a nervous film and television production company. has only one purpose for doing this: for the greater good. Yes, you heard it right, it is to maximize the benefits. However, this benefit is not the "trivial" money that the public participated in.
What the truth is, please listen to me slowly.
First, I would like to ask you a question: , do you really think the film production company is short of money?
Before the public participated in the investment, film and television investment was limited to the circles within the entertainment industry, and the insiders made huge profits. In recent years, as the government encourages personal capital to invest in film and television and encourages public participation, the threshold for film and television investment has become lower, giving many ordinary people a good opportunity to share box office dividends. can say that no matter before or now, film and television production companies absolutely have no shortage of shooting funds, especially in the actor-centered mainland entertainment circle. The benefits that an artist brings to the company are beyond our imagination. Coupled with various investors, partners, co-producers, advertising agencies, etc., it can be said that the production company does not have to worry about funds. Moreover, even if he is really short of money, he doesn't need the public to participate in at all. After all, there are too many advertisers and investors with strong funds.
So, why does let the public participate in the investment and share dividends? The reason for
also starts from the commercial mechanism of the mainland film and television industry. Everyone knows that the current mainland film and television industry is an actor (star) center system. When shooting a movie, the star's salary will take up a large part. If you invite first-line domestic and international first-tier stars, the salary can be as high as the sky: domestic first-line male stars are generally paid 50 million to 100 million... This is why so many movies now like to use traffic stars. In the mainland film and television industry centered on actors, the screen is full of small figures, because traffic itself is a kind of benefit. However, with the improvement of the appreciation level of domestic audiences, people's requirements for the artistic value of the film itself are getting higher and higher. The income brought by purely star-centric films is declining, and the reputation of the film is becoming more and more important. . For example, "The Wandering Earth" is the best proof of the power of word of mouth.
However, this situation cannot shake the star's worth, and the salary is still hundreds of millions. While the funds are tilted towards the stars, the funds used for production and publicity must be relatively reduced. But on the contrary, audiences are paying more and more attention to the quality of the film itself! In this contradictory situation, the producer can only seek another way out. my country's technology in special effects production is indeed relatively behind HollywoodThis is a flaw; and the producer does not have more funds for film and television special effects production, which is a weak underbelly; is under the condition of congenital deficiency and stunted development in the later stage, improving the quality of film and television works is not a matter of day and night, but requires improvements in all aspects With cooperation, the producer can only find another way, starting with the announcement! (Fortunately, the government has begun to adjust to the issue of actors’ pay. This will inevitably lead to the renewal of the film and television industry mechanism. In the future, my country’s film and television will inevitably move to new heights with a new look)
In fact, from the recent years From the perspective of film and television box office, the influence of word-of-mouth in the later stage of the film on the box office is becoming more and more important, and this aspect is precisely the link where the production company is most likely to make efforts. For several films in the Spring Festival of 19, as early as a month before the movie was released, "The Wandering Earth", "Crazy Aliens", "Speeding Life", "The King of New Comedy", "Pu Songlin" Several major films such as "Detective Case" began to vigorously publish. They can be seen on many platforms.
However, in terms of effects, 's traditional publicity period is long, expensive, and the effect is not significant. In today's Internet, it is difficult to achieve the desired goal with just a few big posters. After all, film and television production companies have no shortage of think tanks. After recognizing the characteristics of the Internet era, following the national call and policy support, the vigorous copyright subscription began , and as investors benefited, this activity became more and more intense. , Has become the current investment tide.
Speaking of this, some friends may be at a loss: Having said so much, what are they talking about? Is there any relationship between the two? The answer is yes, you can simply understand it as: The so-called copyright subscription by is actually a disguised publicity activity! That is, through the sale of copyright to promote publicity. The
film and television production company sells part of the copyright to allow the public to participate, and the public becomes a "shareholder." In this way, fans can be locked in one year in advance, and the surrounding resources of the public can be fully mobilized, so that more people can enter the theater and achieve high box office. Therefore, said that the copyright subscription of film and television, the subscription is not the money in the hands of the public, but the mobilization of the public’s resources, to make up for the shortcomings of the film and television publicity, and let the public do their own publicity for themselves, build a good reputation for the film, and increase the popularity. Lay a solid foundation for the film to achieve good box office results. This is the real purpose of film and television copyright subscription.
"The Devil Boy of Nezha" is the most vivid explanation of this phenomenon. This national comic is 0 publicity, 0 marketing! However, has 1,600 people involved in film and television investment! Don't underestimate the 1600, this number means: there are 1600 people who do their best for you to announce without return, and 1600 people are shaping the word-of-mouth effect for you! Think about it. At that time, only 89 crowdfunding participants raised 7.8 million yuan to shoot "The Return of the Great Sage", and the final box office reached 956 million. You know, when the box office exceeds 500 million yuan, the return on investment has reached 400%, and the return on 956 million has reached 800%, which does not count other copyright income. And this is just the power of 89 people! What does 1600 people mean? Today, the box office of "Nezha: The Devil Child Comes into the World" has said it all, with a box office of 4.972 billion, a split of 1.8 billion for the film side, and an investment return rate of more than ten times.
In the era of the sharing economy, having contacts is equal to having money. The film and television industry will never raise money as much as raising people. There are more people watching movies, and the box office is higher and the money earned is more. everyone participates in the investment and the people share the monument to maximize the benefits. This is the real purpose of the film and television production company to let the public participate in copyright subscription and share box office dividends.
