"Market-oriented investment promotion gives investment promotion work more vitality, efficiency and professional ability, making investment promotion work simpler, more professional and more efficient." Liu Pengzan, deputy manager of the Investment Promotion Department of Guizhou Xingyuan Industrial Development Co., Ltd. Having visited Guangdong, Zhejiang, Jiangxi and other places to attract projects, I felt the changes brought about by the establishment of a market-oriented investment company.
Market-oriented investment promotion is a model in which enterprises or other social organizations conduct investment promotion by relying on the market mechanism to play a role, allocating resources through the market. Compared with the traditional investment attraction model, market-based investment attraction has the advantages and characteristics of being more professional, more efficient, more flexible and more sustainable.
Not long ago, the Guizhou Provincial Industrial Investment Promotion Leading Group Office (Guizhou Provincial Investment Promotion Bureau) issued the "Notice on Vigorously Carrying out Market-oriented Investment Invitation" to further improve the quality and efficiency of the province's industrial investment promotion, and promote investment promotion methods from The traditional administrative resource investment promotion has been transformed into professional and market-oriented investment promotion, which has helped Guizhou develop with high quality.
In Longli County , in order to promote the construction of a 100 billion-level key industrial park, the reform of "district-enterprise integration" has been explored since 2021. The functions of Industrial Development Co., Ltd. were merged, and the Investment Promotion Department was established to be responsible for the investment promotion of the industrial industry, and to focus on solving the constraints in investment promotion and other work.
Aerial photography of Longli High-tech Industrial Park (Photo courtesy of Longli Rong Media Center)
In February this year, after seeing the information that Guizhou Xingyuan Industrial Development Co., Ltd. was recruiting the deputy manager of the Investment Promotion Department, Liu Pengzan decided to sign up for the test after several considerations. A try, "I have been working hard in Beijing and other places since I came back from studying in South Korea. From Beijing to Longli County, the market-oriented investment company model is one of the factors that attracted me to Guizhou."
"Longli Classics The administrative licensing, approval, law enforcement and other functions within the open area are performed by the relevant functional departments of the county, and social affairs are handed over to the town (street) where they are located, and our main energy can be fully devoted to attracting investment." Liu Pengzan said that Longli County uses Market-oriented means leveraged investment attraction, realized the dual-wheel drive of government-led investment attraction and market-oriented investment attraction, and promoted the transformation of investment attraction work to marketization and internationalization.
Different from the previous investment promotion with administrative resources, the newly established Investment Promotion Department of Longli County highlights the performance evaluation of investment promotion, and implements a performance-linked evaluation and salary system. Establish an incentive mechanism for investment promotion according to the principle of marketization, directly link the results of investment promotion with the salary of investment personnel, combine process assessment and result assessment according to the annual investment promotion task, and provide incentives based on investment promotion results.
In Liu Pengzan's view, exploring the establishment of a professional investment company should also attract a wide range of professional investment talents. Since the beginning of this year, Longli County has openly recruited the backbone of the enterprise investment promotion business in batches, giving priority to the introduction of investment talents who understand economics, technology, finance and other aspects of knowledge, and set up a high-quality professional investment promotion team.
"The newly introduced investment talents are relatively young and energetic." Liu Pengzan said that at present, Longli County has successfully introduced more than 10 professional talents with a bachelor's degree or above to carry out investment promotion work, laying a solid talent for the market-oriented investment promotion system Base.
The data can illustrate the effectiveness of Longli County's exploration of market-based investment promotion. Since the beginning of this year, Longli County has signed a total of 32 new projects with a total investment of 17.02 billion yuan.
Looking at the whole province, many places in Guizhou are actively exploring market-oriented investment promotion, cultivating professional investment attraction talents, and fully mobilizing the enthusiasm of all parties to innovate and carry out large-scale industrial investment promotion work through the market-oriented investment attraction operation mode.
In Bijie City , the first professional investment company, Guizhou Bijie Production Investment Investment Co., Ltd., was also registered and established at the end of July, aiming to use market-oriented means to attract investment and help the industry to achieve new and greater breakthroughs in investment promotion. In terms of investment promotion team, Bijie City proposes to be based on "professionals doing professional things", the company is not limited by the formalities, all staff are employed, and efforts are made to build an iron army for investment promotion.
In the next step, all parts of Guizhou will create conditions to actively form investment companies, focus on market-oriented investment promotion, and fully absorb social and market forces, build a market-oriented investment promotion system with investment promotion companies as the main body, and do a good job in attracting investment in leading industries.
Guizhou Daily Tianyan News reporter Wang Fa
editor Hu Rui
second trial Huang Guoping
third trial Wang Shuyi
