The 38th MIPCOM (Cannes TV Festival) ended successfully at the Palais des Festivals de Cannes from October 17th to 20th, 2022. As one of the world's largest and most influential international audio-visual products and digital content trading markets, this year's Cannes TV Festival has more than 4,500 content buyers and sellers, including France, the United Kingdom, the United States, Germany, Canada, and India. and more than 100 countries and regions.
It is reported that major platforms and companies in the global entertainment content industry are all present, including , one of the largest streaming media platforms in the world, Netflix, world film and television giants Warner Bros. Pictures and Disney, NBC, a famous American media group Global , the UK's largest film and television production company ITV Studios and many other well-known streaming media and TV platforms.
This year's MIPCOM festival, Nine Media brought the new drama "Brilliant Turn", the costume sweet pet drama " Bride in Flowers ", " Twenty-Four Warm Floating Life ", the brand new industry drama "Brief Introduction" "The Summer and Winter" and high-quality medical drama " Everything about Dr. Tang " and other high-quality national dramas participated in , with overseas buyers from North America, Germany, France, South Korea, Japan, Turkey who are interested in Chinese dramas Conduct in-depth discussions. In the communication with customers, the distribution team of Jiusiang found that more and more overseas customers of began to pay attention to modern dramas, and their interest in such dramas increased significantly.
Nine Media MIPCOM 2022 Main Project
Looking overseas, the popularity of fashion dramas soars , attract more users, and start targeting more diverse and better Chinese content. 's overseas streaming media platform has increased demand for diversified content, which has accelerated the pace of "going out" of domestic dramas, and 's overseas content has developed from the dominance of costume dramas to diversified types.
The fashion drama is widely favored by overseas markets due to its closeness to real life, in line with the global context, and easy to arouse the audience's empathy . Many fashion dramas exclusively distributed overseas by Jiuxiang Media have been continuously received overseas. For example, the urban romance drama " lives next door to my party ", the urban sweet pet idol drama "Stop! "Miss Hua", urban workplace drama " hunting ground ", urban sweet pet drama " Mr. He's love is not forgotten ", urban women's drama " thirty only " and other dramas landed in the United States, CIS, South America and other countries and regions , and set a number of overseas issuance records. The increase in the proportion of fashion dramas in overseas markets marks that the dissemination of Chinese content has further gotten rid of figurative symbols such as ancient costumes and kung fu.
With the increasing share of domestic fashion dramas in the overseas market year by year, different markets have also formed unique preferences for different types of fashion dramas. For example, customers in South America are keen to buy urban romance dramas; North American customers prefer family ethics dramas; and CIS regions prefer youth sweet pet dramas compared to other genres.
In this MIPCOM festival, the contemporary urban women's drama "Brilliant Turn", which was exclusively distributed overseas by nine media , integrates family, love, workplace and other elements, meets many overseas The market demand has attracted the attention of many overseas customers. This drama is different from the previous urban female romance dramas. It pays close attention to reality and takes "a woman's life should not be defined" as the core of its creation. It fully demonstrates the multi-dimensional life of independent women. The story structure of the two heroines reflects the girls Help girls' heartwarming theme . "Brilliant Turn" presents a unique "her perspective" and constantly reversing plot, which will bring overseas audiences a wonderful viewing experience, and may become the next overseas hitpayment.
"Brilliant Turn" stills
Conclusion
Nine Media has specialized in overseas distribution for many years, has a diverse and high-quality film library and an overseas omni-media channel platform for distribution to end users, continues to develop overseas markets. In the future, Jiuxiang Media will continue to explore new ways to distribute more excellent Chinese film and television dramas overseas. will present more complete and diverse Chinese content to the world, and will know more about the audience in more countries and regions. China opens a window of film and television, lets the world hear the voice of Chinese drama .
