recently released a new statistical list from Douban . There are only 15 titles of male and female celebrity spokespersons in domestic entertainment above double luxury, and only 2 of them have three luxury endorsements. What does
's luxury endorsement mean to celebrities? It does not pursue the spokesperson's ability to carry goods, but more on the popularity, reputation, and image of the spokesperson, and also pursues whether the image of the star's personal IP matches the brand image. Therefore, there are more luxury endorsements, which is the experience of star fame.
However, the endorsement fee for luxury goods is often half that of national brands or FMCG brands. This is easy to understand, right? Both brands and spokespersons pursue fame, so luxury goods will not require celebrities to bring more goods, and celebrities will not care about the endorsement fees of luxury goods. Who are the celebrities who have three luxury endorsements in
? There are only two this year: Xiao Zhan and Cai Xukun .
There are a total of 13 domestic double luxury endorsement stars, including 8 male stars, including: Hu Ge , Yang Yang , Zhang Yixing , Ren Jialun , Song Weilong , Wang Junkai , Yi Yang Qianxi , Wu Lei .
双奢代言的女明星有5位，分别是：刘诗诗、刘亦菲、迪丽热巴、周冬雨、文淇。
The most expensive luxury goods are jewelry and watch brands. There are also some low-key luxury brands that are admired by old money, but the public is not so familiar with them, such as the following brands:
De Beersz21z A jewelry brand with a history of 20 years, the classic advertising slogan " diamonds are forever, a forever ".
ETRO Ai Chuo
is an Italian fashion brand founded in 1968. focuses on low-key luxury and is deeply loved by Hollywood stars. Paisley pattern is the representative of his family.
Roger Vivier Roger Vivier
is a shoe brand from Paris, representing the design of shoes for Yves Saint Laurent in the 1960s Belle du Jour (Beauty in Daylight) square buckle patent leather shoes, which are the favorite of ladies.
CHAUMET Chaumet Paris
brand was founded in 1780, known as the "blue blood aristocracy" Napoleon's royal jewelry and luxury watch brand, under the banner of LVMH.
Panerai The Panerai
brand was founded in 1860 and is known for its precision machinery and excellent quality. In the early days, it produced precision instruments and watches for the Italian Royal Navy.
MIKIMOTO Mikimoto's
brand was founded in 1893. The founder, Mr. Mikimoto Kokichi, enjoys the reputation of "King of Pearls".In 110, the imperial jewelry of the Japanese royal family.
The types of luxury goods include watches, jewelry, fashion, shoes, etc. As long as the categories do not conflict, the same star will often carry different types of luxury endorsements. And the "exclusive" sex industry iron rules of those luxury spokespersons seem to be becoming less and less binding on the spokespersons of Chinese celebrities. This also reflects the compromise made by luxury goods after entering the Chinese market. The
brand and the star have always been in a relationship of mutual achievement, whether it is the strong link between Audrey Hepburn and Givenchy in history, or the image positioning between Elizabeth Taylor and Bulgari , it shows that the top The blessing of streaming stars to luxury goods!
