Coca-Cola "Le Creation Unbounded"
and the final chapter of the popular anime "Boundary" (i.e. "Death")
"BLEACH Realm: The Millennium Blood War of the Boundary" Co-named
Coca-Cola Soulz Coca-Cola Limited New Product--z10 Type soda !
↓↓↓
"BLEACH Realm: The Thousand-Year Blood War Chapter"
was created by Kubo with , and began serialization in 2001 on
Shueisha's " Weekly Shonen JUMP" The manga of the same name is also adapted from the cartoon
z Light Novel
This dream linkage is also the first new product of launched by "Le Chuang Wujie" platform
, which is co-branded with animation IP. Brigade"'s publicity slogan
shows the spirit of enthusiasm and publicity!
而在包装上
罐身同样直接复刻漫画中的人物角色
将《境·界》（即《死神》）中的角色黑崎一护
释放灵力的经典画面印于其中
同时, by scanning the bottle body
will also appear 's cool AR special effects
bring an immersive soul-realm adventure experience!
可口可乐“乐创无界”
首次联动热血漫画IP打造新品
通过包装与IP双重赋能
增加产品的商业价值
另一方面，是品牌基于年轻群体圈层
开拓更细分化
hits the minds of comic fans with a joint name, arouses resonance
builds users’ goodwill towards the brand, and helps the development of word-of-mouth and popularity Still taking into account design creativity and interesting interaction with consumers
For example,
Dream Cola "Dreamworld"
↓↓↓
Coca-Cola claims:
This is the door to a lively and vivid world where everything is If possible, let your imagination run free
Discover the magic of ordinary moments
Users scan the product packaging to enter
Coca-Cola's creative team collaborated with Tomorrowland Music Festival
to create an AR music experience
z, a digital fashion startup with DRz Limited edition Metaverse clothing for users to download and use in the Metaverse
can also be a proper fashion trendsetter in "Dream"!
再有今年2月发布的首款
以太空为灵感的「星河漫步」系列
▼
产品以星河为主题
将用户带入到神秘无垠的太空空间
开启全新的口味探索之旅
And pop artist Ava Max
presents us with a wonderful AR performance