author | Wang Ruoye
editor | Yuan Jiaqi
Bilibili produced a new drama " Sanyue has a new job ", a web drama with an ordinary name and a lack of traffic in the lineup scored 8.3 points on Douban and 9.6 points on the site. What
echoes with its high reputation is the show's new perspective and unique story content. Zhao Sanyue, the protagonist in 's "Sanyue Has a New Job", is an atypical post-95 generation who, like many young people today, advocates "lying flat" and pursues "lay down for a while wherever you fall". They are independent but lack perseverance, want to lie flat but succumb to life, have a strong sense of autonomy and follow their inner world. When Zhao Sanyue complained, "Why can't people who like to work work and those who want to lie down. Although it did not create value for the society, it did not cause harm!", bursts of echoes appeared on the barrage. Voice. Such a protagonist has a strong resonance with the audience of the post-95s to 00s generation. The main story line in the
drama also focuses on Zhao Sanyue's work and growth. In the eyes of her mother, Zhao Sanyue, who is idle, has nothing to do, and only eats old people, was "cheated" by her aunt to work in a funeral home in the first episode. In the days of being a makeup artist in a funeral home, Zhao Sanyue went from being dazed about life and death at the beginning, to realizing the meaning of life, and finally taking this job seriously and reconciling with her family and work.
Through the growth of the protagonist again and again, the show introduces the audience to the profession of a makeup artist with a warm unit drama story, and also leads the audience to learn more about the joys and sorrows of the world. The screenwriter You Xiaoying of "Sanyue Has a New Job" once said in an interview with the Yangcheng Evening News that this drama is a youth growth drama with distinct professional attributes. The shell of the profession is very clear, and it also touches on funerals. All aspects of the industry, but the final pen is the process of Sanyue and everyone growing up.
talks about both the workplace and growth. "Sanyue has a new job", which talks about both family and warmth, hits hard at the softness of this audience's heart. When the funeral industry is mentioned on the big screen and uses "mourning" to heal the heart, "San Yue has a new job" has become a well-deserved "dark horse" in the workplace drama at the end of 2022. Behind this dark horse, in addition to the fresh and unique perspective of workplace dramas, there is also a traffic password that attracts the audience of the post-95 generation.
focuses on the funeral industry and lifts the shackles of workplace dramas.
reviews the domestic drama market of in 2022. Workplace dramas with medical and legal themes still occupy the majority of the market. Among them, the medical themes include " Everything about Doctor Tang " and " Dear Life " to take the lead. The former is fast-paced, with both burning points and tears, and is evaluated by netizens as "a small step in the gap between domestic medical dramas"; the latter tells the love and hate between doctors and patients through a series of obstetrics and gynecology stories . And the legal drama " bottom line ", which just ended in October, has achieved a single-day broadcast volume of Yunhe exceeded 5,000, Maoyan's popularity exceeded 9,800, and the v-list broke 85 and continued to be the first. . Another "Outside Court", which tells about law and justice, is the "most daring to shoot" and "the most scaled" workplace drama in recent years. While
is playing hotly in medical and legal workplace dramas, other workplace dramas are also constantly pursuing outreach. Workplace dramas in various industries such as "City within a City", " Dress Up" and " Even if the Wind Blows" were unveiled one after another, but the effect was not as expected. , which is closely related to the fashion circle, has been complained by many fashion bloggers that Fu Huadao is "dirty to scum" in the play, and they don't even understand the basic situation of the fashion industry.
Although quite a few workplace dramas are seeking breakthroughs and interrupting the occupational restrictions of doctors and lawyers, they have still not been recognized by the audience. On the one hand, the media, public relations, finance and other industries belong to the elite industries as well as medicine and law. The TV plots of high in the clouds are not grounded, and the audience cannot deeply empathize with the characters in the play, so naturally they cannot substitute into the play.Love to immerse yourself in the drama. On the other hand, has many workplace dramas with "sheep's heads" hanging on the workplace and selling "love" dog meat , although " please call me director " staged a secretary and president working together to pursue dreams and pursue careers side by side Workplace drama, but the core is still the story of the secretary played by Tan Songyun and and the president played by Lin Gengxin and .
On the other hand, the success of "Sanyue has a new job" is to quit the above two types of weaknesses. focused on the funeral industry, which rarely appeared on the screen, and discussed life and death topics closely related to daily life in the form of unit dramas. sees the big from the small. From Zhao Sanyue's body, we can see the ideological trajectory of a generation.
According to the calculation of the National Health and Health Commission, around 2035, the population of elderly people aged 60 and above will exceed 400 million, accounting for more than 30% of the total population, entering the stage of severe aging. This data also indicates that birth, aging, sickness and death will become an unavoidable topic in society for a period of time in the future, and the funeral industry is also being noticed by more people. "Sanyue Has a New Job" takes the funeral industry as the incision. It not only introduces Zhao Sanyue, a makeup artist, but also many other related professional figures, such as hospice care teacher Luo Damiao, funeral host Liang Gege, etc.
also truly became a member of the funeral industry, and Zhao Sanyue realized the unknown "sadness" in this industry. Because No. 998 Xingfu Road is a funeral home, Zhao Sanyue, who works here, often cannot get a taxi and can only change the destination to a nearby noodle shop. Because Zhao Sanyue has to work in a funeral home for a long time, Zhao Sanyue has been repeatedly rejected by the landlord and hit a wall when she rents a house. Because she was going to put makeup on the body, Zhao Sanyue's mother was very puzzled and angry, and ordered Zhao Sanyue to resign. In the play, Zhao Sanyue's colleagues were discriminated against during blind dates and part-time jobs because of the nature of their jobs. In addition to
introducing the living conditions of workers in the funeral industry, every episode of "Sanyue Has a New Job" touches death. In the 10 episodes that have been aired so far, the daughter who was abandoned by her biological parents when she was young, the elderly who had no children and daughters in mutual support, and the director of the funeral home who was suffering from cancer... When the death is witnessed again and again, the grief is comforted again and again , One by one, the contradictions were presented and resolved. Zhao Sanyue finally understood his mother, this job, and life and death. The audience was also in tears and learned to reconcile with life and death. reconciliation, this word is also the most mentioned word in the drama reviews of "Sanyue has a new job".
"Sanyue Has a New Job" is a workplace drama, but it is not just a workplace drama. Being able to start from the workplace, touch on major social issues, and bring a class of niche occupations to the public is exactly what is worth learning from domestic workplace dramas.
accurately targets the audience, why do these dramas understand young people?
Funeral industry-themed works are not available this year. The Japanese and Korean film and television dramas "The Undertaker", "The Relic Organizer" and "Unnatural Death" have all set off a wave of discussion in China. Online movies such as "Farewell to the Heavenly Mission in the Northeast" and "Fengtian Baishipu" use the perspectives of funeral etiquette and funeral supplies respectively. Before "Sanyue has a new job", another film in 2022 focusing on the funeral industry, " Life Events ", was widely acclaimed at the social level. Through the story of the funeral director Mo Sanmei guarding the orphan Wu Xiaowen, the public's anxiety about funerals was eliminated, and it became clear that "life and death are not a big deal". This slightly tortuous release film finally closed with a box office of 1.712 billion yuan, ranking first in the mainland movie calendar family film box office list. Although
's "Sanyue Has a New Job" and other works focus on the professional portrayal of the funeral industry, 's main theme is "mourning" to cure "mourning", to achieve spiritual care for the audience, and to cure many young people's mental internal friction. Themes like seem to be niche, but they actually conform to the current trend.
In July 2022, a video of "Three days after returning to the village, my second uncle cured my mental internal friction" became popular on the Internet. The second uncle's hard but full life made netizens realize the power of life again. The "2022 Youth Mental Health Report" released by Station B on October 10 shows that 's "mental health" related topics have been searched more than90 million times, a year-on-year increase of 83% , with 7.6 billion plays, a year-on-year increase of 94%. About 97.76 million people learn mental health knowledge at station B, of which 76% are people aged 24 and below. At station B, more than 34 million people have watched personal growth psychological videos, began to pay attention to their inner world and mental state, and actively sought scientific improvement methods.
Zhao Sanyue lays flat at work because she is afraid of being rejected, and she is afraid that she will not be able to do anything well, but after taking action, she also quickly discovered that it is difficult to change the lying flat, so start with standing up straight, and then stand up again. Start learning to walk. Zhao Sanyue, who has always talked about death, is like someone who "seeks death and seeks life" when he encounters some setbacks. He only knows that death is easy, but he does not know the meaning of death. In the play, "Do a little more than nothing", "Tomorrow or the accident which comes first", "Comforting the living is more important than dealing with the remains" and other series of unit stories, when the problem of death is spread in front of the eyes from a head-up perspective, the audience Like Zhao Sanyue, he was healed by these stories.
In addition to Zhao Sanyue and Uncle Er, B station has produced " Sudden Holiday " and " Wind Dog Boy's Sky ", which all successfully broke the circle with keywords such as mourning, truth, and pain, and faced anxiety with some groups. attitude to heal another part of the population. A group of young viewers who grew up on the soil of station B, in addition to ancient puppets, sweet pets, and pure love dramas, are more keen to taste profound spiritual food, in order to relieve the pressure in their lives. This is undoubtedly the market direction that video platforms like Station B can cater to in the future.
Douban score as high as 9.2 points in the period drama " Mountains and Seas ", 24 hours after the launch of Douban, Douban score 9.3 "", Douban score 8.1 " Love" Very delicious ", although these dramas have completely different themes, they are without exception loved by young groups such as station B and Douban . The reason is that the core of the series serves the spiritual world of the audience. It can also be seen from the high reputation of "Sanyue Has a New Job" that the audience is more and more eager for realistic works to fill the emotional consumption in reality, and a work that can fit the current social trend and achieve spiritual resonance with the group, naturally Able to get a high score "transcript".
