Rhino Entertainment's original
article｜Edited by Xiaofu｜Piao Fang
won the first battle.
is directed by the State Administration of Radio, Film and Television and produced by Huace , a major tribute drama " our ten years ", which was officially launched a few days ago. On the first day of the broadcast, the show defeated many projects in the same period in only the first two episodes, and successfully reached the top in CSM63 city with a breaking 2 ratings.
(image source watermark)
It is worth mentioning that, as a key project of "one drama and four stars", "Our Ten Years" is on Zhejiang Satellite TV , Dragon TV , Jiangsu Satellite TV , Guangdong The ratings of the four provincial-level satellite TVs of all entered the top ten ratings of the provincial-level satellite TV's golden theater TV series that day.
got off to a good start with the lack of publicity in the early stage.
Background, the big topic
"Our Ten Years" is a typical background drama.
The drama is based on the brilliant achievements of China in the past ten years from 2012 to 2022. In the form of unit drama , it is divided into eleven units according to different story themes and chronological order, and each four episodes tells an independent story.
From all aspects of the early stage of the project, it is not difficult for us to see the "big" pattern of this work.
According to the main creator, "This Ten Years of Us" initially collected more than 200 selected topics during the creation stage, and finally determined the "Eight Provisions for China", "One Belt and One Road Open China", "One Nation Unites China", "Fairness". Justice Rule of Law China ", "Spiritual and Cultural China", "Standing Together for a Great China", "Lucid Waters and Lush Mountains and Beautiful China", "Military Building a Strong China", "Regional Coordination in China", "Destiny and Shared Humanity in China", "China The theme direction of eleven units, including "Science and Technology Self-improvement and Innovation in China".
In terms of the main creative composition, the core planning team of the series alone has reached more than 60 people, the main main creative staff has more than 100 people, and the whole crew has more than 4,000 people. The shooting location of the project also covers more than ten provinces, cities and regions across the country from Hangzhou in the east and Guangzhou in the south, all the way westward to Xinjiang, and north to Zhengzhou.
For a drama, whether it is the topic selection or the team composition, it is rare in the past projects.
Of course, objectively speaking, for the current main theme dramas, especially the tribute dramas with such major themes, the last thing we need to worry about is the "bigness" of the project. In contrast, whether a small incision that can fully resonate with the audience can be found in the big background can better determine how far a main theme drama can go.
Small cuts, little people
Judging from the first unit "Tang Palace Night Banquet", it seems that we don't need to worry too much.
Even the rhinoceros who had done some previews through the introduction and preview of the episode before, found that it was a little different from what he originally imagined after opening it.
As the name suggests, this unit "Tang Palace Night Banquet" tells the behind-the-scenes story of last year's blockbuster dance "Tang Palace Night Banquet" created by Zhengzhou Song and Dance Troupe, from creation, rehearsal to its popularity.
choreographer Chen Ran, inspired by a group of musical relics during a museum tour, began to conceive a rather creativenew dance. This is the "Tang Palace Night Banquet" that was later known to the audience.
The birth process of this dance runs through the whole story, and in addition, another dark thread in the story is the unknown past of the two young dancers in the Zhengzhou Song and Dance Troupe.
Lin Beibei, a talented young dancer, has a bright future as the next dance director. However, in the arduous daily practice, the monthly salary of a mere thousand yuan, and the stable life provided by her rich second-generation boyfriend, she will also waver. In the end, her love for dancing drove her to give up her good life and choose to stick to her dream stage.
and the other protagonist, Xiaoyan, is another microcosm of the ordinary dancer today. They are not outstanding enough to stand out, and they have persisted for many years with their blood and teeth. Xiaoyan is like this, behind fifteen years of sweat, there have been countless disappointments and setbacks, and now there is the pressure of fertility from her in-laws and the pressure of her own age. But she still danced to the head of the dance troupe with her own efforts, and got the opportunity to star in "Tang Palace Night Banquet".
In the end, with the joint efforts of the dance troupe choreographer and many young dancers, the audience was able to see the beautiful painting scroll of "Tang Palace Night Banquet", which blends ancient and modern. Although this dance failed to win the important industry award " Lotus Award " in the end, it gained more national popularity than professional awards. It became popular on the Internet and appeared on the Spring Festival Gala, which became a hot discussion word at that time.
So in the story of "Tang Palace Banquet", we not only see the creative process of this dance, but also understand the real situation of countless ordinary literary and art workers behind the glamorous stage. In this show, everyone is the protagonist.
The story is not big, but it has a lot of stamina. It not only produced the rare fireworks in the tribute drama, but also conveyed the thickness of the content of "people make history". This kind of "people"-oriented creative logic weakens the slightly rigid side of the tribute drama, and also adds a lot of visibility to the work.
It is understood that in the following ten unit stories, we will continue to focus on the changes in economic, political, cultural, social, ecological civilization, national defense and military construction, diplomacy and other fields in the past ten years through civilian narratives. This allows for a more approachable interpretation of the seemingly rigid and dogmatic theme of the story.
If the follow-up content can be as stable as "Tang Palace Night Banquet", then it is no surprise that "Our Ten Years" should be a tribute drama of good quality.
go to the "main theme" and turn
into the mainstream idea of breaking the topic
In fact, an overview of the main theme works over the years, whether it is " Yao", " Changjin Lake ", "Me and My" series and other films on the big screen, or Most of the drama projects represented by " Mountains and Seas " and " Awakening Age " on the small screen have the characteristics of seeing the big from the small.
Further, a good theme project can often use narrative perspective, characterization and other techniques to weaken the dogmatic rigidity and increase the sense of content landing. In this way, the audience can naturally resonate and experience a deeper value. In other words, the "main theme" label of the weakened project.
, like the box-office champion "Returning from Thousands of Miles", which just passed the National Day file, also pursued this creative concept. Use personal experiences in major events to give evacuation a new solution to the topic. The creative mode of
, which reflects the big theme with small incisions, is much smarter than the old creative idea of the traditional theme that directly instills the theme.
"Our Ten Years" is no exception. According to the main creator, the eleven unit stories in this series are all adapted from real prototype characters. This time, the huge theme setting fell on the ground, and it became an ordinary individual living beside you and me. And this, I am afraid, is also the key to the audience's ability to quickly accept and enter the play since the beginning of the play.
With the development and changes of the industry, on the one hand, the aesthetic standards of the audience are continuously changing and improving, on the other hand, the production capacity of the main theme projects in the industry is also continuously growing. Today, the major theme tribute drama "Our Ten Years", which was once most easily "stereotyped" by audiences, has become new evidence.
And we believe that in the near future, the distinction between the main theme item and the general topic selection will be less obvious, and a more general content evaluation standard will be replaced instead.
At the moment when the main melody is popular, making the main melody less "main melody", allowing the audience to say
"beautiful" from the heart, is still the first priority of current creators.
