recently had a program officially launched on the Spanish national mainstream media during prime time, called "Unbelievable Duet". Spanish veteran singers and new generation singers blindly match pairs and sing songs on the same stage.
And the original mode of this show, from China - Dragon TV variety show " our song ".
According to Dragon TV, this is the first time that China's original music model has landed in European and American countries.
European and American countries completely adopt the Chinese program to make programs, which is the first time for China's original program mode.
data shows that after the program was launched, it got a good start (blue line) broadcast in the form of.
How should we view this breakthrough? How meaningful is it?
In the early days, we all thought that Chinese shows were imitating foreign shows. From the relationship between variety shows in the studio and Japanese and Korean programs, from the debate between " Super Girl " and " American Idol ", from the introduction of " China's Talent Show " to the popularity of " China's Good Voice " , whether it is early imitation or later import, "bringing in" has long been the most important part of Chinese variety shows.
The turning point occurred around 2016. The relevant departments encouraged satellite TV to create its own original programs and introduce no more than one program throughout the year. In addition, various kinds of rewarding original programs were supplemented. Although it brought a certain period of pain to the operation of various David TVs at that time, a large number of original programs emerged soon. The
music program is the first to appear in the original mode theme.
" Teana Battle ", which is also a Dragon TV program, has also been exported to the overseas TV program copyright stage as a model, but it has not really landed. It's not that the mode is bad, it's just that I haven't come across the musical words that fit this format.
is rooted in domestic audiences because of music programs and TV programs, just like South Korea's " I am a singer ", when young powers in Korea were in power at that time, in order to revitalize a large number of neglected veteran singers. In China, "I Am a Singer" is not only concerned with the "Legacy Pearl" singers, but also the sense of gap brought about by a large number of singers who already have a status in the music world.
Following the show, "I Am a Singer" and "Singer" also adjusted their local positioning. For example, they used the kick-off system to launch original and innovative singers, and used "The Year of Fighting" to focus on the new generation of singers...
so , From the practice of these years, we looked back and found that the pursuit of copyright and export is not the only way out for variety shows.
Spain chose "Our Song", after all, "Our Song" has a "bottled feeling". When you come across the right "wine", you canenough to have a chance to fill it. For the program owners in these countries, the decrease is the creative production part, and the increased variable is still the content that local local audiences like to see.
It is undeniable that many of Dragon TV's programs try to form a "model collection", which seems to be some kind of tacit understanding formed by the team. But the real opportunity is often hard to come by. Even though music is the universal language of the world, there are very few truly universal models. Xfactor has been smashed twice in the Chinese market.
has been promoting "original programs" over the years, we understand that few Chinese variety shows go to Europe and the United States, not because China's TV industry is not good enough, but because we don't take exporting overseas as our first goal.
The stage we are currently in is still rooted in local social observation. This is the duty of doing shows in China.
mode output, indeed a higher and more decent value! The weather, location, and people are really indispensable.
When everything is mature, our cultural values will have due influence. I hope that by then, will not only output the fixed rules of the game, but also the emotional power rooted in people themselves.
