Tourism, hotel and catering "supported"?
On September 19th, the tourism, hotel and catering sectors bucked the trend! As of the close of the day, Guilin Tourism, Huatian Hotel rose by more than 8%, Western Regions Tourism, Jinling Hotel rose by more than 8%, Tianmu Lake and Lijiang shares all rose by more than 5%. Institutional analysis believes that this is due to the increase in demand as the National Day holiday approaches.
On the same day, five departments including the Ministry of Culture and Tourism publicly solicited opinions on border tourism management measures, which mentioned that border areas are encouraged to create distinctive border tourism destinations, it is clarified that border tourism teams can flexibly choose entry and exit ports, and border areas are deleted. Pre-conditions such as travel approval and the nearest entry and exit documents. At the same time, the scope of border areas is clarified in accordance with the border or border port management system agreements signed between my country and neighboring countries.
Tourism, hotels and other sectors rose against the trend
Since the official launch of train tickets on the first day of the National Day holiday on September 17, ticket sales in some popular destinations have been very hot. The Chinese reporter of
brokerage saw from the official app of railway 12306 that all trains sent from Beijing to Chongqing, Wuhan, Xi'an, Qingdao , Dalian and other places on September 30 and October 1 have been sold out. . In terms of air ticket booking, data from the Qunar platform shows that since September, the average price paid during the November holiday has continued to increase. From September 28th to 30th, air ticket discounts have been greatly reduced. Beijing- Dunhuang , Shanghai-Lijiang, Guangzhou- Jiuzhaigou , Tianjin- Jieyang and other popular travel routes, on September 28, you can still buy discounts below 40% Low-cost tickets, the price of economy class tickets is close to full price on September 30. According to data from same-trip travel, as of September 15, the average price of air ticket orders for the 11th holiday exceeded 700 yuan, an increase of nearly 40% compared to the Mid-Autumn Festival holiday. The "2022 National Day Forecast Report" released by Ctrip pointed out that starting from the Mid-Autumn Festival, National Day tourism has entered a stage of steady growth, with the average daily order growth rate exceeding 30%.
The recovery of demand during the National Day holiday was reflected in advance in the relevant listed companies sector. Since August, the hotel and catering, attractions and tourism sectors have experienced a volatile upward trend. For example, the share price of Guilin Tourism rose from the lowest 5.85 yuan/share to 7.62 yuan/share. On September 19, the tourism, hotel and catering sectors continued to rise against the trend. As of the close of the day, Guilin Tourism and Huatian Hotel rose by their daily limit, Western Regions Tourism and Jinling Hotel rose by more than 8%, and Tianmu Lake and Lijiang shares all rose by more than 5%.
Bank of China Securities believes that the local spread of the epidemic is the main reason for the slight decline in tourism during the Mid-Autumn Festival. With the normalization of epidemic prevention and control, local tourism will continue to flourish, mid-to-long-distance tourism will gradually recover, and the logic of the cultural tourism industry will remain unchanged. AVIC Securities predicts that in the upcoming National Day holiday, on the premise of effective and accurate epidemic prevention and control, superimposed consumption stimulus policies are continuously introduced, and offline consumption and travel demand are expected to be released faster.
However, there is a high probability that local festivals will be the mainstream. As the holidays approach, according to incomplete statistics, Beijing, Shanghai, Hebei, Shanxi, Jiangsu, Zhejiang, Fujian, Guangdong, Shaanxi and many other places advocate local festivals. AVIC Securities believes that short-distance travel and micro-vacation will become the first choice for tourism in the near future, and innovative leisure travel forms such as local scenic spots, themed games, rural homestays, camping, and night tours are expected to continue to gain popularity.
Five departments encourage border areas to build characteristic tourist destinations
On September 19, five departments including the Ministry of Culture and Tourism publicly solicited opinions on border tourism management measures. The document aims to further expand the opening of my country's tourism industry and promote economic prosperity and social development in border areas. stability, and enhance exchanges and friendship with the people of neighboring countries.
This is the first revision since the 25-year implementation of the Administrative Measures in 1997. There are 26 articles in the revised draft, which mainly include the implementation of the central government's reform requirements of "delegating power, delegating power, delegating power, improving services", encouraging border areas to create distinctive border tourism destinations, clarifying that border tourism teams can flexibly choose entry and exit ports, and delete Preconditions such as border travel approval and the nearest entry and exit documents are met. The relevant person in charge of
said that the State Council canceled the "examination and approval of border tourism projects",The “Qualification Examination and Approval of Border Travel” is delegated to the provincial tourism authorities, and the border tourism control is required to be relaxed. However, in the specific operation, diplomatic and border defense matters such as the signing of the border tourism cooperation agreement, the opening of ports, joint inspection facilities and staffing all involve the central authority. , resulting in the inability of the policy to be implemented in some areas and the stagnation of border tourism in some areas. After the implementation of the revised management measures, it is expected to solve this problem.
In addition, the revised document further strengthens the management of the border tourism market, clarifying The border agency shall not arrange for tourists to engage in "contain obscene, gambling, drug trafficking", "move and damage landmarks and boundary aid facilities, and damage the clarity and security of land borders", "help others to carry luggage containing contraband items", etc. 9 kinds of activities.
" "14th Five-Year Plan" Tourism Development Plan " made it clear when talking about border tourism, to create a number of border tourism pilot areas, and to promote the construction of the new Tibet, Yunnan and Guangxi border tourism belt. Up to now, domestic Only Manzhouli, Inner Mongolia and Fangchenggang Frontier Tourism Pilot Zone in Guangxi. Editor in charge: Wang Lulu Proofreading: Yao Yuan
