There is a saying that everyone can talk about a five-minute talk show, but the editor has been stuck here for at least 15 minutes, and I can't make up a joke. After all, not everyone can speak the five-minute ESOP, even as a full-time female master at Peking University, it may not be possible, although I am.
Xiaoguo Culture came out of the circle thanks to the two ace columns of "Tucao Conference" and " Talk Show Conference ". Kam was detained for taking drugs, Chizi and Xiaoguo broke apart completely, Li Dan received an advertisement but was fined for "objectifying women", and he stepped down as director of Xiaoguo Culture in February this year. Xiaoguo Culture is really using practical actions to popularize the law for everyone.
's recently launched "Talk Show Conference 5" shows a slight regression. The Douban score has dropped from nearly 8 points in the previous seasons to 5 points now. There are not many particularly brilliant jokes, but relying on La Hongsang's talk show debut The light attack, Zhou Xun forgot to shoot the light, Xiaolu eliminated, Na Ying helped others to shoot the light, Zhao Xiaohui retired and other topics rushed to the hot search.
Source: Douban
They are the bosses of Xiaoguo
Xiaoguo Culture was founded in 2014. At that time, Xiaoguo's Ye Feng was still the director of " 80 Post-Talk Show ". At that time, the top talk show was Wang Zijian , and Li Dan, Chi Zi, Siwen were just assistant guests. The founding team of
was formed in early 2015. Ye Feng and He Xiaoxi planned to start a talk show company. Both of them worked in Hunan Satellite TV before, Ye Feng later joined Dragon TV and led many variety shows, and He Xiaoxi also created For large-scale variety shows such as " Super Boy ", the two took Li Dan as the main creator of the talk show content, plus producer Zhang Yingjie. Afterwards, Li Dan recruited talk show actors, including Chi Zi, who he met in the industry. In 2017, Shi Yan and joined him and was responsible for discovering new talk show talents.
In January 2016, He Xiaoxi and Li Ruichao (Li Dan) became shareholders of Xiaoguo. At present, Li Dan holds 4.58% of the shares of Xiaoguo, and is the seventh largest shareholder of the company. Although Li Dan has resigned from the board of directors, he is still the shareholder and chief content officer of Xiaoguo.
In the same year, Yousu Investment (ie Youzu Network) and Wang Sicong 's Price Capital entered the game successively. According to He Bin, the former chief investment officer of Youzu Network, in 2018, "Yousu Investment is the first investor in Xiaoguo Culture, with a valuation of 140 million when it entered."
In the first year of ("Talk Show Conference" and "Tucao Conference"), it triggered the popularity of the whole network, Li Danchizi became the top talk show, and the capital fever increased, attracting Chinese culture, Tiantu Capital, Nanshan Capital led by Li Ruigang And so many VCs of all ages.
According to online information,
has to say that Xiaoguo Culture has indeed brought fire to the talk show industry. Since 2018, many offline talk show sessions are also hard to get a ticket. Xiaoguo strikes while the iron is hot to continuously improve its industrial layout and establish a subsidiary, Xiaoyou Culture. This company has established talk show clubs in various cities and schools to discover new talk show talent.
In March 2018, Shanghai Yousu Investment transferred its 13% stake in Xiaoguo Culture to Ningbo Meishan Bonded Port Area Zexi Equity Investment Partnership (Limited Partnership) at a price of 78 million yuan, and confirmed the investment income of 39.269 million yuan. At the same time, Youzu Network transferred 1% of Xiaoguo’s equity for 6 million yuan, corresponding to Xiaoguo’s valuation of 600 million yuan. At the same time, Xiaoguo’s financial situation in 2017 was disclosed, with a revenue of 182 million yuan and a net profit of 17.07 million yuan in 2017. After Xiaoguo completed the B round of financing in 2019, the company's valuation has risen to 3 billion yuan. This means four coresExecutives, including Li Dan, are worth hundreds of millions.
In December 2020, Nanshan Investment entered, Wang Sicong's Price Investment and Chinese Culture exited one after another. In March 2021, Tencent , which has only been providing a playback platform, finally entered the game.
currently revolves around the big IP of Xiaoguo Culture, and the company's commercialization model has taken shape: 40% long video programs + 20% offline tours + 40% brand content marketing, of which the brand content marketing module is the fastest growing part. It can be seen that Xiaoguo has formed a virtuous closed loop of making stars through online and offline performances, and then commercializing traffic stars.
It turns out that they are also shareholders of Xiaoguo!
In April 2016, Xiaoguo issued an additional registered capital of 133,000 to establish Xiaole (Shanghai) Culture Media Center (Limited Partnership) (later known as "Xiaole Culture") as a employee shareholding platform, accounting for 11.7% of the total share capital at that time. %, which has now been diluted to 6.41% with continued financing. The GP and initial LP of Xiaole are He Xiaoxi and Dai Keren respectively.
The first two sessions in 2017 made Xiaoguo famous. In order to stabilize the company's core personnel, after the A round of financing, Xiaoguo Culture conducted a wave of industrial and commercial registration on May 17, 2018, and the shareholding platform Xiaole Culture New Added 10 LPs (Shi Yan withdrew in August 2020). It cannot be ruled out that the company granted options before 2018 and completed the industrial and commercial registration after the options matured in 2018.
In December 2020, the company issued additional shares to establish Shanghai Xiaofang Enterprise Service Partnership (Limited Partnership) (hereinafter referred to as "Xiaofang Service") as a new shareholding platform. Currently, the two shareholding platforms of have a combined shareholding of 11.7 %, tied with the incentive pool in 2016. also granted some artists and company employees through the shareholding platform of Xiaofang Service. Taking a closer look, there are several very familiar figures among the shareholding platforms.
Source: Tianyancha, the blue part is the talk show actor
The first is Cheng Lu and Siwen, although the two have marriage certificate has been invalid, but they are still side by side on the shareholder register of Xiaole's shareholding platform. Their "son" Liang Haiyuan is also an indirect shareholder of Xiaoguo, and the family of three is really neat.
Image source: "Tencent Video"
In 2018, through the shareholding platform of Xiaole, the shareholding ratio of the three people was still the same. In July 2020, Siwen Chenglu announced the divorce. Siwen almost faded out of the talk show stage, and Cheng Lu seems to have opened up the second line of Ren and Du. Not only did he become the chief screenwriter in Xiaoguo, but he also became more and more comfortable in the talk show performance. The service holding platform once again obtained a higher shareholding, and finally penetrated 0.8% of the shareholding. According to the valuation of 3 billion, the worth is 24 million yuan. Oops, it really makes more money to be able to tell jokes than to write jokes.
is only two years old. Back then, the "man behind Siwen" had already come to the front of the stage, and the brother in the upper bunk had his own hotbed. After the first breakout match of "Talk Show 5", Cheng Lu was really funnier than Siwen. , It seems that Cheng Lu is actually a "funny man", otherwise Siwen's jokes would not be funny without Cheng Lu. In addition to their family of three,
also has Wang Jianguo (formerly known as Kang Hong) and Zhang Boyang, a former and short-lived talent group. No wonder the comic talent at the talk show last year had to be so stretched. Sai, so toughness was originally given by the shareholder status. Wang Jianguo's shareholding ratio is the same as Cheng Lu's, and both are currently the mainstays of Xiaoguo.
Image source: "Tencent Video"
are all veterans from "Post-80s Talk Show", and they are all veterans who joined Xiaoguo in the early days. also has something in common... and single.
so that yearChi Zi, who is as famous as Li Dan, has not been listed as a shareholder from beginning to end, which is not surprising, because he is not old enough. Xiaole Culture is an equity incentive created in 2018. At that time, the two sessions still needed to rely on Chizi’s personal traffic. The “talk show genius” became famous, but it seemed to be gradually hidden by Xiaoguo. At the beginning of 2020, Chizi and Xiaoguo were torn apart, waiting for everyone. When a wave of eating melons, in August, it was a misunderstanding and a "peaceful breakup" was carried out. In November, Chizi joined Mengyang Culture, which is the brokerage company of Ningmeng Pictures.
Of course other artists under Xiaoguo Culture include Pang Bo , Yang Li , Hulan , Wang Mian , Yang Mengen , etc. They are all talk show stars created through Xiaoguo's programs , After the show ended, they naturally signed a "selling contract", and they also relied heavily on the business opportunities and program traffic provided by the company. Leaving one of them alone won't cause much loss to Xiaoguo, just like Chizi's running away, it just makes people forget about him.
concludes
has to say that Xiaoguo Culture understands the importance of binding key talents to the company's development, and also knows that pure cash incentives cannot play a strong role in binding. Xiaoguo Culture is the best-developed company in its peers. The equity incentives offered are definitely valuable and have room for growth. There is no doubt about the attraction and retention of talent.
At the same time, Xiaoguo Culture knows that the departure of talents will have a fatal blow to the future development of the company, and has given limited equity incentive resources to the core directors, screenwriters and employees. For example, Jianguo and Cheng Lu have a shareholding of nearly 1%, which is the highest shareholding among the current incentive objects, and the level of granting to middle and high-level companies in the benchmarking company. It is conceivable that if you simply give cash incentives and business shares, other brokerage companies or clubs can also get them, and even cover liquidated damages, but equity incentives correspond to the value of a company and capital gains. A high defensive barrier was built. Of course, the premise is that the company has development prospects, and equity incentives can be valuable.
Our conventional concept is that technology and pharmaceutical companies are intensive areas of equity incentives, but it is not the industry that determines whether a company should do equity incentives, but where the company's business driving force comes from, whether it is processes, resources or talents. If talents in a certain industry are highly irreplaceable and are the core assets of the company, then equity incentives may be a good tool to bind these talents.
Smart Future provides professional services covering the entire life cycle of equity incentives in the model of "equity incentive professional consulting + SaaS system", so that every equity incentive can release value.
Smart Future is also committed to helping every employee understand the relevant knowledge of equity incentives, understand the relevant practices of equity incentives, and truly enjoy the value of equity incentives.
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