's recent hit criminal investigation drama " Bingyuhuo " starring Chen Xiao and Wang Yibo , two top male gods, is about to end. This drama is called "2022 Criminal Investigation Drama Traffic Ceiling". Since its launch, the TV series has been getting a lot of buzz, and the popularity on Youku has exceeded 10,000 for many times, and it has been ranked TOP1 on Youku's hot search, Youku TV drama hot list, Youku suspense drama hot list, Weibo drama influence list, etc.; After the broadcast, the plot continues to rise and burst, and it is even more popular in the hot search list, and it has now captured 2200+ hot searches on the entire network; the lighthouse data shows that "Ice Rain and Fire" has become the champion of the 2022 summer suspense drama; in addition, "Ice Rain" Fire has also been certified by various media such as People's Daily Political Articles, Sina Entertainment, Radio and Television Review, Sir Movies, Editor-in-Chief Wen Jing, etc., and has received professional recognition from inside and outside the industry.
As the story came to an end, many viewers said that not only did they not see enough of the plot, but Wang Xiaoluo also hadn't eaten enough. This year, Wang Xiaoluo, who has been betting on many hit dramas such as " Menghualu ", "Agarwood like crumbs", " Happiness to Ten Thousand Homes ", has once again bet on a hit drama. In "Ice Rain and Fire" Witness the high-burning moment with the male gods. In "Ice Rain and Fire", Wang Xiaoluo once again captured the love of young people through bold and innovative marketing of explosive dramas, not only firmly occupying the "throne" of "the new favorite snack in drama scenes", but also standing in the eyes of the audience. A veritable "explosive drama" weather vane" position.
Wang Xiaoluo's repeated "popularity" with explosive dramas makes people wonder about Wang Xiaoluo while praising Wang Xiaoluo's unique skills: "Why do you always poke at the hearts of young people in the marketing of big dramas? Wang Xiaoluo?"
's drama keeps playing tricks in and out of the drama, and one of the keys to the success of the marketing of Wang Xiaoluo's explosive drama is to create a sense of companionship. Taking "Ice Rain and Fire" as an example, this drama tells the story of the solitary hero Wu Zhenfeng ( Chen Xiao ) and the anti-drug police Chen Yu (Wang Yibo), brothers who never forget their original aspirations and keep their mission in mind, and join hands to break into the drug cartels. , the story of finally sweeping away the drug dealers. During the presentation process, not only did the young actors join hands with the old actors to contribute their explosive acting skills, but the rhythm of the whole drama is tight, the clues are interlocking, and there is suspense and warmth. With the ups and downs of
, consumers will inevitably need snacks to relieve their nervousness when watching dramas. In addition, with the frequent occurrence of high-energy dramas, consumers need to "eat" to relieve the fatigue of one-way reception of TV pictures. Therefore, Wang Xiaoluo timely "delivered" Wang Xiaoluo's chicken feet to consumers, allowing the audience to "cultivate" with Wang Xiaoluo to create a relaxed and diverse experience of chasing dramas. In addition, the unique convenience properties of snacks such as the independent packaging of Wang Xiaolu's chicken feet and a shriveled bone will not bring additional burdens to chasing the drama, and the audience can enjoy the delicious food while watching. In the plot, Wang Xiaoluo appeared in the film with the high-energy plot of "Ice, Rain and Fire", which once again strengthened Wang Xiaoluo's sense of accompaniment to the scenes of chasing dramas.
's precise vision is madly betting on explosive dramas, delicious and fun marketing is "interesting"
In fact, Wang Xiaoluo's explosive drama marketing has precise insights and efficient and clear strategies. In the process of continuous observation and dialogue with young people, Wang Xiaoluo found that the audience who followed the drama had a clear demand for "decompression and relaxation, entertainment for body and mind", which coincides with Wang Xiaoluo's pursuit of happy snacks. In addition, Crawray 's "2022 Young People's Life Consumption Observation" report also shows that chasing dramas accounts for 68.2% of young consumers' snack and beverage consumption scenes. With keen insight, Wang Xiaoluo noticed the natural adaptability of tiger skin chicken feet and the scene of chasing dramas, and decisively began to continue to exert his strength with the core of eating Wang Xiaolu tiger skin chicken feet when chasing dramas in 2022. In the process of
's explosive drama marketing, Wang Xiaoluo continued to explore and innovate, and tempered the "three-axes" of "drama selection madman", "live drama elite" and "brainwashing meme king", becoming the most popular among young people in 2022. The advertiser who welcomes and has the strongest sense of presence in the big drama.
At the level of drama selection, Wang Xiaoluo has four secrets to ensure that he can accurately bet on explosive dramas and at the same time allow marketing to land quickly. First, Wang Xiaoluo respects the data and selects dramas based on the past achievements of the main creative team; secondly, Wang Xiaoluo acts resolutely, and makes a bet based on the trend of the plot theme; thirdly, Wang Xiaoluo puts marketing in the front and sniffs After the quasi-explosive drama wind direction, advertising, promotion, PR and other marketing activities are pre-prepared, and they will be launched immediately after the launch. Fourth, Wang Xiaoluo pays attention to practice, and constantly accumulates his own drama selection and marketing methodology in actual battles. The first drama and Douban drama in the history of Youku drama to break 10,000The fastest opening drama, Youku's fastest breaking record of 10,000 dramas... It can be said that the dramas that have exploded this year are basically contracted by Wang Xiaoluo. Every brand should think about how
decides how to find its place in the play after it is launched, so that consumers can have a deep impression. In this regard, Wang Xiaoluo researched and judged the delivery strategy with the thinking of "drama essence", and repeatedly chose the places where the protagonist is emotional, the plot is abusive, and the plot is high-energy. Let yourself become the most eye-catching existence of the whole drama besides the protagonist. In the era of
where content is king, betting on an explosive drama and getting stuck in a good position does not mean that you can lie down. Throughout Wang Xiaoluo's repeated appearances in the circle, it is all accompanied by praises of "stalking" and "playing". This is due to Wang Xiaoluo's excellent brand content creative ability. Wang Xiaoluo knows that in today's fragmented era, consumers' attention is short, and only interesting and brainwashed content can truly impress consumers. Therefore, Wang Xiaoluo chose to customize each slogan by studying actors, roles, plots, etc., to strengthen consumers' memory in multiple dimensions, and further promote the spontaneous dissemination of netizens and improve the conversion efficiency, making himself the most discussed on social media. , The advertiser with the most attention and the loudest topic. Such magical advertising slogans such as "I will be very sad if anyone doesn't eat it, OK?" in " Rebirth Gate " and "The fairy phoenix claw king Xiaoluo that all the gods and sisters love to eat" in "Menghualu" have all been triggered. It has caused the spontaneous dissemination of netizens on the bullet screens and major social platforms.
uses precise selection of dramas to locate the crowd, use interesting memes to attract attention, and then continuously strengthen and express the slogan "eat Wang Xiaoluo tiger skin and chicken feet" through brainwashing communication methods, through Wang Xiaoluo's series of clear Integrated marketing strategy, it is not difficult to understand why the "explosive drama marketing vane" is Wang Xiaoluo.
, under the situation of increasingly severe environment and peak marketing traffic, poses a higher challenge to the brand building and marketing efficiency of the company. Only by finding the crowd and media channels more accurately, in a more efficient and pleasing way Only by communicating with young people can we continue to find new ways to establish and expand the brand traffic pool of the company. As a snack brand,
Wang Xiaoluo has opened up innovative ways of entertainment marketing through insight into the scene attributes of his products. At a time when marketing methods are emerging in an endless stream, the strong interactive marketing model helps consumers establish a brand awareness that "walks the heart and the stomach", which not only opens up a new experience for consumers to eat Wang Xiaolu tiger skin and chicken feet after chasing dramas , and also set up an entertainment marketing template for a snack brand for the market.
