Source: Xinhuanet
As more and more "homesteaders" want to free their hands, pre-made dishes quickly become a new trend.
In recent years, not only Xibei , Haidilao and other traditional catering businesses have started pre-made dishes, but Walmart , Hema Xiansheng and other retailers have expanded their layout, and even Jingdong , SF , Zhengbang Group , as well as the recent Gree and other new players also flocked to the prefab track.
According to Xinhuanet , recently, a symposium was held to discuss the development of Zhuhai's prefabricated vegetable industry. and President Dong Mingzhu and others attended.
Dong Mingzhu said at the meeting that based on the company's own advantages, Gree Electric will set up a prefabricated vegetable equipment manufacturing company. The company will focus on R&D, production and distribution services to provide technical support for the development of the pre-prepared vegetable industry.
Leading companies from all walks of life have deployed pre-made dishes one after another, not to mention burning money, but they have earned enough attention and traffic anyway.
As early as 2017, JD.com started to set up a special operation team to deal with pre-made dishes. On September 6, Zhao Yu, the person in charge of JD.com’s pre-made dishes, said that in the first half of 2022, the transaction volume of pre-made dishes on JD.com’s platform increased by 170% year-on-year. In the next three years, JD.com will build 20 prefabricated food brands with sales of 100 million yuan and 5 sales. Over 500 million pre-made food brands. SF Express, the leader in the
express delivery industry, also entered the game strongly. In August of this year, the 2022 SF Express Prefabricated Vegetable Industry Solutions Promotion Conference was held in Hefei, Anhui Province. SF Express launched a supply chain solution for the prefabricated vegetable industry, and opened up the whole link of the prefabricated vegetable industry by building a three-in-one solution.
is also in August. As the second largest pig company in the industry, Zhengbang Group, which has a volume of 100 billion, also announced that it will achieve the goal of 2 billion yuan in sales of pre-made vegetables within three years. In 2010, Zhengbang Group has already laid out the meat product business, during which it acquired Shanghai Shanlin Food Co., Ltd. .
According to the "Analysis Report on China's Prefabricated Vegetable Industry" released by iiMedia Research Consulting , the market size of my country's prefabricated vegetables will be 345.9 billion yuan in 2021, and it is expected to exceed one trillion yuan by 2026.
However, in the face of this attractive trillion-dollar market, on the one hand, the latecomers are madly sought after, while on the other hand, the leading players seem to be ready to exit.
A few months ago, the fun shop , which relied on burning money to swipe the Internet, reignited the trillion-dollar trend of prefabricated vegetables, but now it is ready to withdraw from the prefabricated vegetable market.
Recently, Qudian released its unaudited second-quarter financial report. The total revenue of Qudian in the second quarter was 105 million yuan, a year-on-year decrease of 74.4% and a record low. According to the financial report, Qudian’s expenses rose sharply in the second quarter, and its total operating costs increased by 53% to 136 million yuan; sales and marketing expenses increased by 83% to 53.2 million yuan.
Qudian said in its financial report that the company plans to reduce investment in pre-made dishes, and will carry out a series of measures such as layoffs, termination of cooperation with suppliers, and inventory clearance. Last month, the products of the Qudian flagship store on the e-commerce platform were emptied, and Douyin "Qudian Pre-made Dishes" and "Qudian Fresh Flagship Store" also suspended live broadcasts many times. Another star player on the
prefab track, "Bite of the Tongue", also received a negative signal. Tongue Hero, who won a financing of 1.6 billion yuan half a year ago, has recently received news that the Tongue Hero franchise stores in many cities have also been closed and operated abnormally, and franchisees have suffered serious losses.
