The decline of "suspense" and the recovery of "sweet pet": the escalation of the "theatrical" war of Youai Tengmang?

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Canglan Jue overall score 2022 /

The suspense is not dead, and the sweet pet is not completely recovered, but it was released in the summer vacation of in 202. This also makes Youku iQiyi, Tencent and Mango pay more attention to love and sweet theater, and the war between several platforms to compete for sweet pet drama will soon escalate.

The decline of 'suspense' and the recovery of 'sweet pet': the escalation of the 'theatrical' war of Youai Tengmang? - Lujuba

's popular freesia finale and agarwood crumbs and agarwood in the summer of 2022, including Xinghan Splendid, keep the popularity of sweet pet dramas unabated. At the same time, sweet pet dramas are showing a growing trend this summer. Youku The popularity of the love theater has not diminished, and the performance of Chenxiang Rudan is particularly outstanding. It ranks in the top three in online dramas, and the number of broadcasts has also hit new highs. This has made other platforms pay special attention to sweet pet dramas, and sweet pet dramas have also shown unprecedented performance. The prosperous trend of , the attention of the follow-up former favorite dramas is also hitting a new high.

The decline of 'suspense' and the recovery of 'sweet pet': the escalation of the 'theatrical' war of Youai Tengmang? - Lujuba

On the other hand, suspense dramas are rarely popular in the summer of 2020, and this also makes many people give up hope for suspenseful sentences. The beginning of the year in 2022 makes people think it is the return of suspense films, but in recent years, the number of suspense films has been flat. Except for the two dramas Rebirth Gate and Jiang Zhaoliang, which are more expressive, other suspense movies have been played from the number of broadcasts. , The performance of the actors is not optimistic, which also makes people reflect on where the suspense routine is and whether the suspense has an influence in society? The suspense craze has completely stopped since 2020. Aside from a brief spark in 2020 in hidden corners, the suspense genre's market hasn't fully opened up.

The decline of 'suspense' and the recovery of 'sweet pet': the escalation of the 'theatrical' war of Youai Tengmang? - Lujuba

This can't help but make us reflect on the content of suspense dramas and whether the routines of suspense dramas are somewhat obvious. First of all, the lack of content reserves shows obvious mediocrity.
Secondly, sweet pet and suspense are obviously cheaper to produce than suspense, and it only takes a few months to complete the production, while suspense takes longer and requires a mature director. The comparison between the two is clear, so Youku, iQiyi, Tencent and Mango are also more cautious about the plot and the selection of plot materials.

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