In the entertainment industry in Greater China, Andy is definitely YYDS, the top of the top stream.
is 60 years old, and the 2-hour online concert "Sing Me To You" has attracted the attention of 350 million fans. This kind of influence and appeal is probably unprecedented before, and no one has come since. If my friends around me didn't know about Andy's concert these days, they would be embarrassed to chat happily together.
The liveliness will return to the lively, and the entrepreneurs and workers must return to the seriousness of making a living and making money. Many people may want to know that with 350 million fans coming to cheer, Liu Tianwang will definitely make a big splash this time.
However, Liu Tianwang has already "announced to the world", and the original intention of holding this concert is to celebrate 40 years of debut, just want to chat with fans. Moreover, even the channel for live broadcast rewards has been closed, so that fans will never spend "one needle and one thread".
Of course, not every celebrity's online show just wants to chat with you.
In recent years, the entertainment industry has been affected by the new crown epidemic, and offline life has not been easy. According to relevant official statistics, in 2020, the scale of the entire performance market has experienced a cliff-like decline. Last year, it recovered by 27.76% from a low level, but it is still relatively sluggish.
On the one hand, due to the uncertainty of the epidemic, large-scale concerts are difficult to obtain. On the other hand, in recent years, the issue of tax evasion by entertainment stars has been frequently exposed, and the ticket price of concerts has also been suppressed to a certain extent. So now many stars are starting to test the water line, such as Sun Yanzi , Liang Jingru , Eason Chan , Jay Chou and so on this year, and the response is not bad.
Entertainment stars have moved online, not so much because of the epidemic, but because of the times. With the continuous improvement of 5G information network infrastructure and the rise of virtual reality technology , the online experience is getting better and better. In the future, entertainment and cultural consumption may also be dominated by online, just as a treasure once changed our shopping tradition.
From the national level, the implementation of the digitalization strategy of the cultural industry in 2021 has been written into the 14th Five-Year Plan. In May of this year, the General Office of the State Council issued the "Opinions on Promoting the Implementation of the National Cultural Digitalization Strategy", further specifying that by the end of the 14th Five-Year Plan period, a cultural service supply system that integrates online and offline interaction and three-dimensional coverage should be basically formed. In the task, it is also clear that we must vigorously develop new scenarios of digital cultural consumption, develop online and offline integration, and develop a new digital cultural experience that combines online presence.
It can be foreseen that as people's pursuit of a better life is getting higher and higher, the state vigorously promotes the digital upgrading and promotion of the entire industry, and the entertainment and cultural industry in the digital scenario will definitely be a big cake in the future.
In the past, the entertainment and cultural industry actually had high barriers to entry. In the eyes of ordinary people, it was a high-level thing played by cultural people, and we often only participated in it as a consumer.
But now, due to the continuous push of the production and consumption of cultural products to online and digital transformation, the extension of the entire industry chain is broader and closer to ordinary people. With the help of network tools and carriers, we will be both consumers of culture and exporters of culture.
Grasp the general trend and move forward steadily. The above is only personal observation and perception, welcome friends to exchange and discuss
