Anyone who pays attention to the ks platform will not be unfamiliar with the Internet celebrity "Tian Dao". Back then, with the support of Sanda brother , "Tian Dao" quickly became the "King of Popularity" in the KS Internet celebrity circle by relying on the novel live broadcast mode of outdoor, and the limelight was unparalleled for a while. Even the just-started "Brother Bringing Goods" Simba couldn't get the "Tiandao" live broadcast room at that time to brush gifts and increase fans.
The world is unpredictable, what everyone did not expect! At the peak of the "Tiandao" Internet celebrity career, some negative incidents he had done on another platform (Erya) before were picked up. Since then, "Tian Dao" himself has been imprisoned in reality, and his account has been banned. According to the situation that the relevant departments have continuously strengthened the supervision of the live broadcast industry in recent years, "Tiandao" being caught in such an incident is, to a large extent, equivalent to completely ruining his career as an Internet celebrity.
However, after all, it still makes us "melon eaters" underestimate the power of capital. "Tian Dao", who was released from prison after a lapse of many years, actually returned to the ks platform this year, but he was able to make a successful comeback only after suffering from the vest of "Xiao Tian classmate". The most puzzling thing is that despite the influence of the label of "bad artist", it has not stopped fans from strongly pursuing "Tian Dao". In just a few months, "Tian Dao" has once again become the most popular and popular anchor in the entertainment section of the ks platform.
Of course, several years of "prison life" have had a certain impact on the "Tiandao" Internet celebrity career. As we all know, before "Tian Dao" was imprisoned, the number of fans on his account just exceeded 40 million. But because of the silence in the past few years, the number of fans on his account has fallen back to the level of more than 30 million. As a result, after the return, "Tian Dao" still wants to return to the "40 million fans" rank. After all, for an internet celebrity, the number of fans not only affects their actual interests, but also represents their "level" in the circle to some extent.
Recently, "Tian Dao" revealed to fans during the live broadcast that he had raised 10 million funds to break through 40 million fans. This goal is expected to be reached by the end of the year. In terms of his current popularity, as long as he is willing to spend money, it is not difficult to increase fans!
ps: The remarks of "Tian Dao" are actually very impressive. Today's live broadcast industry has passed the dividend period of "barbaric growth" and entered an era of "capital confrontation". The so-called increase in fans is nothing more than "spending money to buy traffic". As long as there is money, any account can increase to the expected number of fans (as long as it does not exceed the overall number of users of the ks platform, it is theoretically feasible).
raised 10 million? After hearing the phrase "Tian Dao", many netizens began to marvel at the "inhumanity" of Internet celebrities. But in fact, although "Tian Dao" is quite popular after its return, its "making money" is far less than that of other Internet celebrity anchors of the same rank, or even some small anchors who are less popular than him. The reason is simply because "Tiandao" has been insisting on "outdoor live broadcast", and its realization can only be achieved by gifts, which is far less profitable than "live broadcast with goods". Moreover, the overhead of "outdoor live broadcast" is also higher than that of traditional indoor live broadcast.
Fans who follow "Tiandao" will know that he has complained about his low income from live broadcasts more than once in recent live broadcasts. And this time, "Tian Dao" brought this topic out again. Since then, during the period of Lianmai and 2 donkey , "Tian Dao" said bluntly: I now have a fixed cost of 35,000 for each live broadcast, which has reached the point where I can't make ends meet. If there is a "local tyrant brother" in the live broadcast room, give me more gifts, and I can barely maintain it. If not, according to the normal rules, the live broadcast is losing money. The statement that
starts broadcasting and loses money is obviously not credible in the ears of netizens. As a result, after "Tian Dao" complained, some netizens left a message on the platform and ridiculed: Every Internet celebrity said that he lost money on live broadcasts, but in the end, everyone made a lot of money. In those days, "Tian Dao" often instilled such thoughts into fans. Unexpectedly, today, a few years later, he is still using the old days."brainwashing". In this way, the purpose of "selling miserably" is nothing more than to let those "wrongful" fans give him more gifts.
Worth mentioning! According to "Tian Dao", he spends 35,000 yuan per live broadcast, which means that he must receive more than 90,000 gifts in order to recover the cost. The two donkeys on the opposite side also followed the remarks of "the way of heaven", talked about their current situation, and bluntly said: their fixed cost for each live broadcast is 250,000! (ps: Two donkeys are now doing live broadcasts, and they need to "buy traffic", so the expenditure must be higher)
In fact, online celebrity live broadcasts lose money, and in the live broadcast industry in recent years, it's actually nothing. new. After all, today's live broadcast is not as good as it was in the past. It is no longer a business of "empty gloves and white wolf", and there are various costs of "buying traffic" and "personnel". Once there are costs, losing money is inevitable.
What do you think of the Internet celebrity "Tian Dao"? Do you think he can still break through 40 million fans? Is it true or false that he lost money on live broadcast? Comment and share with us. Friends who like Internet celebrity gossip, don't forget to pay attention.
(Part of the material in this article comes from the Internet, if there is any infringement, please contact me to delete it)
