On the evening of September 1, the TV series " Braves are not afraid of " premiered on Dragon TV and Beijing Satellite TV . After the show was broadcast, a large number of one-star negative comments were formed in some short comment platforms for drama fans. What I can see so far is that only one "connected customer" gave a five-star positive review, and the rest were all one-star or two-star negative reviews. And the reasons given by everyone are basically the same.
However, the ratings of this TV series should not be underestimated. Beijing Satellite TV and Dragon TV broadcast on two channels, and the ratings formed by the two satellite TVs ( Kuyun real-time) led the two channels. Moreover, we must pay attention to a problem. That night, the "First Lesson of School" broadcast by CCTV had a very high audience rating. Anyone with students at home should watch it. Under this circumstance, "Fearless" can still form a situation in which satellite TV leads the two channels. It can be seen that the play has indeed been welcomed by the audience in the living room. On the one hand,
is a relatively unanimous negative comment from the audience, and on the other hand, it is the joint ratings lead of the two satellite TVs. Why did you get a seat when you weren't applauding? "Fearless" is a TV drama word-of-mouth and data phenomenon worth analyzing. And this phenomenon also occurs during the broadcast of some anti-Japanese TV dramas. In the past two years, some second-tier satellite TVs have broadcast anti-Japanese dramas, which are not very popular, but they are very popular. The most direct reason for
is that the audience in the living room has a natural favorable impression of fixed genre dramas. TV dramas such as criminal investigation, police and bandit, crime, anti-drug, and anti-Japanese have formed a fixed scale and model, and the established audience base is large. Narcotics-themed TV dramas have a history of at least 20 years in China. Many old viewers grew up watching anti-drug dramas. Therefore, Dragon TV and Beijing Satellite TV broadcast anti-drug dramas, regardless of the quality, anyway, some people watch them, and many people watch them. Another reason for
is that anti-drug dramas are inherently contradictory, and the opposition is obvious. Criminals want to sell drugs, and drug elites want to bring them to justice. This is a natural conflict, and often a loaded conflict. Therefore, even if the anti-drug drama is of poor quality, it still guarantees the richness and excitement of the highlights. This is an advantage that many weak genre dramas do not have. A similar example is the anti-Japanese TV series. Even if the quality is not good, as long as the gun is fired, some people will watch it. My old father-in-law likes to watch it. His principle is that if the quality is not good, it's fun.
The third reason is also the reason young audiences may not know. Anti-drug dramas have "heavy" content in the minds of a group of middle-aged and elderly audiences. In other words, a large number of middle-aged and elderly viewers are looking forward to seeing this so-called "heavy mouth" content. For example, in the plot content of "Fearless" that has been broadcast, a beautiful woman in fashion sits on the lap of the criminal boss played by Haiyi . Let me expand on this.
The anti-drug drama more than ten years ago still lacks the awareness of creative ethics. Therefore, there were quite a few TV dramas with anti-drug themes back then, with color content, gambling content and drug use content appearing on a large scale. Later, in the creation of TV dramas on crime, criminal investigation, anti-drug and other themes, effective artistic ethics were formed, and the premise of fighting crime was to not over-present these criminal activities themselves, let alone use color content, gambling content, and smoking content as gimmicks. play.
We have a group of middle-aged and elderly viewers who have watched TV dramas for many years. When they hear the anti-drug theme, their eyes are bright. This kind of audience, I have to tell them, the kind of anti-drug drama they want has entered the dust of history. The current anti-drug dramas have serious creative ethics, what can be broadcast and what can't be broadcast, the screenwriter has already paid attention to it when he creates it. Audiences who want to see something else in the anti-drug drama cannot "succeed".
Based on the above reasons, anti-drug dramas have strong inertial ratings. At the same time, the shooting cost of anti-drug dramas like "Fearless" is actually relatively low. At a time when a TV series can easily cost more than 100 million yuan to shoot, TV series like "Fearless" are simply a good example of maintaining low-cost operations. Don't be in a hurry to ridicule the poor quality of this TV series, but it seems that you should see it first.The production cost of TV dramas, for some online dramas, they can't make a few episodes.
For Dragon TV and Beijing Satellite TV, the broadcast copyright fee of "Fearless" is definitely much lower than other big dramas. The broadcast costs are low, but the ratings are not low, and they are leading the way. For the platform, this is actually a very cost-effective performance. In the future, such genre dramas with a large audience base but relatively low production costs are likely to become the favorites of some satellite TVs.
Finally, briefly talk about the problems of this TV series. Why keep it simple. Because there are so many problems with it, and it is very likely that the creators know their own problems, but they do it on purpose. For example, script characters are masked. For example, the performance of some actors such as the heroine is not enough. For example, the shooting of some scenes is too cheap and so on. Even, the distortion on many bridge scenes and so on. "Fearless" has this and that problem. But this did not affect its achievement of leading both satellite TV stations. A white cover a hundred ugliness. (Text / Ma Qingyun)
