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| Zhang Yimou communicates with the audience in the master class |
Xinhuanet Beijing, October 22, This is the third consecutive year of Pingyao International Film Festival. From October 10th to 19th, 54 films from 27 countries and regions around the world It has successively appeared in the Pingyao Film Palace, and more than half of the films have their world premieres here, and almost all films are premiered in China. More than a hundred media from home and abroad came to Pingyao to report on various activities of the festival. The film exhibition gave people one more reason to come to Pingyao, the ancient western city.
Everyone and Everyone: The value of the audience is more than just buying tickets.
The theme of the third Pingyao International Film Festival is “ONE TO EVERYONE”. The first “everyone” refers to the famous international masters in the film industry, the latter one "Everyone" refers to you, us, and everyone.
In response to the theme, the film festival invited domestic and foreign master directors Zhang Yimou, Xie Fei, Shimizu Takashi, Kleiber Mendoza, etc. to hold master classes during the film festival to communicate face-to-face with young filmmakers and film audiences for exchange of ideas and collision of views .
Among them, the Zhang Yimou master class held on the morning of the 11th completely detonated Pingyao. Audiences arrived at four o'clock in the morning, and local residents from Shanxi showed up with their families. There was a long queue at the event site, which was originally scheduled to take place with 500 seats. The "Small Town Spring" cinema is far from being able to accommodate. In order to allow more spectators to enter the venue, the organizers of the film festival temporarily adjusted the venue to the "Platform" open-air theater. More than 2,000 spectators squeezed into the theater with no empty seats.
If the popularity of Zhang Yimou's master class is due to his accumulated mass base over the years; then the hot sales of movie tickets during the festival shows people's natural love for movies. Some of these movies are popular, some are non-popular, some are from China, and some are from countries we are not so familiar with, such as India, Brazil, and Argentina, but this does not hinder the audience's enthusiasm for them.
Pingyao Film Festival founder and director Jia Zhangke admitted in an interview during the film festival that the number of people participating in the film festival exceeded his imagination. What surprised him even more was that during the film festival, he also came into contact with many Shanxi family audiences who came to Pingyao. "They came from Taiyuan, Linfen, and Luliang. Mom and Dad came to the movies with their children. The film pickers in Cannes told me that the audience of their film festival were all industry professionals. I told him that we have more than professionalism in Pingyao. People, there are many ordinary audiences." Jia Zhangke is proud of this mixed audience.
In the past many years, Chinese films have developed rapidly and the market volume has continued to grow. However, apart from commerce, a diversified film culture is far from being formed, especially in many non-first-tier cities. For many people, film only means cinema every year. Among the few explosions.
Pingyao Film Festival provides a new platform specimen for the diversification of film culture. Here, movies not only provide entertainment, but also let us see different places, different people, and different corners of the world. People with skin color and different languages, what kind of life are they living?
Film Festival and Youth: Build a platform to establish credibility
Like many film festivals, Pingyao Film Festival has various screening units. Among them, the most popular ones are the "Crouching Tiger" unit dedicated to discovering new works by global outstanding newcomers and the "Hidden Dragon" unit exploring the new generation of Chinese-speaking directors. The installation of the two screening units has given the greatest attention and attention to young directors at home and abroad. stand by.
develops into the third year, Pingyao International Film Festival is exploringThere are already quite mature ideas for newcomer works. The film exhibition art director Marco Muller revealed in an interview during the film festival that most of the newcomer works exhibited during the Pingyao Film Festival are all his and his team flew all over the world. Films, selected from thousands of films.
In fact, although it is only the third edition, the Pingyao Film Festival's vision of choosing new artists and new works has been confirmed. The young director Bai Xue's "Crossing the Spring" and the young director Huo Meng's "Crossing Zhaoguan" went out of the second Pingyao Film Festival. In the past year, they have gained recognition from domestic and foreign audiences through public screenings.
and the newcomers that stand out at the third Pingyao Film Festival include "Tropical Rain" by Singaporean director Chen Zheyi, "High Fever" by Brazilian director Maya Da-Lin, and "Under the Sun" by Chinese director Liang Ming. I believe that in the coming year, these new artists and new works will get more opportunities to contact the audience, and the evaluation criteria of Pingyao Film Festival will also be tested again.
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| Singapore young director Chen Zheyi |
At present, whether domestic or international, there are many film festivals dedicated to cooperating with young people like Pingyao Film Festival. When talking about the relationship between Pingyao Film Festival and young filmmakers, Jia Zhangke said that Pingyao Film Festival adheres to the concept of platform and insists on providing opportunities for young people with a good, fair and transparent mechanism. At the same time, through increasing influence and attractiveness, more resources will be gathered so that young people can meet Bole in the film industry through communication and exchanges with good investors and distributors, so as to open up future career development. Good head, good energy.
"Pingyao Film Festival is a neutral platform. We do not intervene in projects or run directors. Directors are free. They can be regulars or passers-by." Jia Zhangke's remarks are regarded as an award for the festival. "Credibility" is a declaration of assurance. I believe this is one of the reasons why people will continue to pay attention to the Pingyao International Film Festival in the future.
Focus on non-Western: create a new film evaluation system
Pingyao International Film Festival was established at the beginning of its theme: "Mainly show non-Western (China, Asia, Eastern Europe, Latin America, Africa) films and enhance Chinese films Contact and cooperation with film practitioners from non-Western and developing countries have formed a dialogue between non-Western films and Western films." After three years of precipitation, this original intention has been vigorously practiced. In this year's regular screening unit, we saw "Bull" from Russia, "Tropical Fish" from Singapore, "High Fever" from Brazil, "Tracking" from Argentina, and "Boom!" from India. "", Guatemala's "Our Mother" and other films, the main creators of these films also came to Pingyao to communicate with the media and audiences. Among them, director Maya Da-Lin from Brazil and director Francisco de Yufimia from Argentina both said that they had spent two days and two nights in Pingyao, but they found that everything was worth it. Yes, movies give people on both ends of the earth an opportunity to communicate.
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| "Indian New Films" forum |
At this year's film festival, a special "Indian New Film Retrospective" was set up, and 12 Indian films were selected for the audience. At the same time, the film festival invited many senior filmmakers and industry scholars from India to talk about the academic value and development prospects of Indian New Wave films.
"Pingyao Film Festival will look beyond Hollywood, to Eastern Europe and Latin America, Asia and Africa, and to places that are easily overlooked by Chinese audiences." Jia Zhangke once said in an earlier interview, "In China, films outside Europe and the United States have not been fully understood, commented and recognized. These regions have long been active in the expansion of film language and the multi-angle description of human life. It is only the strong industrial system of each country. Weakly affected the spread of these excellent creations. The festival hopes that people will pay attention to these easily overlooked films, so that these cultural achievements can be shared by more people. "
Pingyao Film Festival through a conscious choice, let the audience's eyes temporarily leave European and American movies, and see more of the dimensions of film expression. But communication is probably just the beginning, and the next "establishment of evaluation standards and in-depth dialogue" is the test. The ability of the film exhibition operator.
But since in the third year, the Pingyao International Film Festival has won a scale and attention that people did not expect beforehand, so we have reason to believe that this film exhibition rooted in a small county in China, It will have greater international influence and benefit more filmmakers and audiences. (Reporter Yang Jing)
