lively belongs to the movie palace?
Since the beginning of the "Pingyao First Year", the "old rivers and lakes" who have run through major film festivals around the world have been admired. Jia Zhangke is really good. He has negotiated such a large space in the old diesel engine factory in the ancient city, and found the owner of the investment, The transformation has realized the concept of a "movie palace" that Beijing, Shanghai, Hong Kong, and Berlin cannot have from the very beginning. Five cinemas and an open-air theater have achieved an ideal distance between each other within a single step. In a hurry.
At 8:30 in the morning, on the schedule of the Pingyao Movie Palace Ticketing Center, popular shows such as "Tropical Rain" and "Balloon" have been crossed out and sold out. There are long and orderly lines in the hall and even outside, and they have to swear between sighs and sighs: "Get on the phone alarm clock, come over at 6:30 tomorrow morning." And Zhang Yimou has a master class called "For every second of the movie." At the end of the team, it was a few hundred meters away from the gate, and the organizers had to make temporary adjustments to move the venue from the 500-seat theater "Small City Spring" to the "open-air platform" that can accommodate 2,000 people. Even the niche people can "sit" on the floor to the sharing activities held by filmmakers like Brazilian director Mendoza in the forum space.
From this point of view, the third Pingyao International Film Festival that has just been held is so popular that so many students from film and television academies come together and use the movie palace as a classroom; In reality, "you can't see you when you look down"; so that small filmmakers with movie dreams can easily block film picks and industry leaders from major international film festivals.
However, what about outside the movie palace?
Audiences, self-media and industrial filmmakers who came at their own expense were worried about the tight accommodation in and outside the ancient city during the film festival. They booked houses early through major platforms. As soon as they arrived at the train station, stores would take the initiative to solicit customers, reaching as many as 700 In the ancient city of the hotel and inn, almost every one has a "Today's Vacancy" sign, and fifty or sixty dollars can live in a large courtyard house with a big Kang. The promotional banners and flags of the film festival are only hung at the entrance of the film palace. If there were no fans or filmmakers in more shops, they would never know that the film festival had started. "It's definitely far from the Golden Week of the National Day and the Spring Festival. There were definitely no houses in the ancient city, and there were not even many people coming to the photography festival. Many schools in Shanxi would arrange homework for viewing exhibitions and writing, and parents would take their children to see photos. "The proprietress of the inn where I stayed said.
Even if Jia Zhangke, the founder of the film festival, wants to bring the public closer to the big screen and enjoy the film collectively through free exchanges and open-air screenings, the film festival is always just a "small circle" carnival in the movie palace and the 40,000 ancient city outside. The common people have nothing to do with more people in Pingyao. When the first "Pingyao First Year" was held, the shopkeeper of the outside shop pulled fans and asked, "Is Fan Bingbing here?" When Jia Zhangke was mentioned to them, the locals were still wondering, "Who is that person?" , The operators of small shops and inns have learned about Jia Zhangke and his people through the news propaganda, but there are still few who are willing to enter the free and open movie palace, but will sympathize with those who come from afar without visiting the compound. Fans, "You guys are so hard. You go out early every day and come back late."
If you eat too much, you will get tired of
. There is indeed a huge gap between film festival films and cinema films. Industry professionals, whether they are participating in investment or pro-system investment, are increasingly understanding and paying attention to the existence of this gap. At lunchtime, I can often hear emotions in nearby restaurants: "I have watched several copies in a row, and none of them have commercial possibilities." "Your circle of friends is like it, and it also means that there is no box office. I want your aunt. Cousin’s elementary school classmates asked you, how about that movie? It’s OK." To be able to watch these film festival movies like masochism, I think they are not only working hard for their work, they must also be fans of literary and artistic movies, but they know The distance between literary films and popular aesthetics.
I did not have any interviews and reports on the task of negotiating trades, and it was even rarer to force myself to create a personal record of seven games a day. Based on the length of each movie from one and a half to two hours, that is, 14 hours a day is put in the cinema. It is harder than the factory, and it is still voluntary "overtime". As for the effect, at the end of the day, what did my friend tell me to answer quickly? I only said the name of the last one, and there were at least three movies in the middle of the show, and I fell asleep. The
film festival naturally belongs to the world of literary and artistic films, but just as the big fish and the gluttonous food are more bored, the vegetables and carrots will also be malnourished. At least this film festival, mostlyNumerous films have the characteristic (problem) that literary films often have-slow. The preoccupied characters on the screen walk, talk, smoke, and sleep at two to three times slower than normal life... so much so that when I see the work "Chasing after the Silver Case" which is really only the quality of the Internet "Nineteen Years of Fierce", on the contrary, I will be attracted by the normal or even a little nervous rhythm inside this story, which is very general from performance to video.
The Pingyao Film Festival did not have the world premiere that fans were looking forward to, but there were also surprises like "Tropical Rain" and "Under the Sun" that are hard to find after collective applause. Non-Chinese-language works are generally small and weak, which also makes movie fans and foreign film festival picks pay more attention to the latest Chinese-language films that appeared in Pingyao. Among foreign language films, English films are even more scarce, making the festival more and more like a niche carnival outside of Hollywood. Unlike Chinese films and other small-language films that have English and Chinese subtitles, occasionally films with more English dialogues, such as "A Certain Silence", only have Chinese subtitles. Of course, this was also the screening of famous old film festivals such as Cannes, Venice, and Berlin, that is, when English films were shown, only native subtitles were provided. After many years of protests by audiences in non-English speaking countries, the three major European film festivals have finally stopped taking care of the habit of native English-speaking audiences, and they are all equipped with English. After all, the English of most people is not good enough to get rid of subtitles. Pingyao may be more advanced in this regard.
Cost-effective film festival
It’s not bad to let the film festival belong only to fans, just like square dancing basically only belongs to middle-aged and elderly people. Occasionally, the effect of a guy jumping in will be like the local people in Pingyao entering a movie palace to watch an art film. Listening to the local accent makes people happy.
It’s still hard to get a ticket in the long queue, which shows the influence of the film festival. The industry and even the staff of the main sponsor Momo complained that they could not get the ticket. It also proved that the ticketing was fair and just, and there was no such thing. These are the distressing scenes of film festivals many years ago where no one was watching the unit votes and movie fans were not allowed to enter. The long queue phenomenon of buying tickets at
film festivals or exchanging tickets with viewing passes is also common at other international film festivals. After all, in addition to San Sebastian’s two theaters (theaters) that can accommodate 1,000 people, Few other film festivals have such capacity for screening venues. Tickets for the two major film festivals in Venice and Berlin often have to be queued for an hour, and because Cannes is not open to audiences, there will be long queues only when popular films enter the venue.
In the current APP development, the queuing problem is not difficult to solve, not just waiting for a way. A good example is the Sundance Film Festival. There will be 20 to 50 "waiting tickets" for each screening there, which will be released 2 hours before the opening. To maintain the first-come-first-served principle, viewers can download a Sundance mobile app, and after registering, they can download their favorite movies. Two hours before the opening, tickets were rushed into the "Ewaitlist" queue. Normally, the top 30 players are expected to enter. Then, the rushers have to arrive at the queuing area 30 minutes before the start of the screening, and then can temporarily buy or exchange tickets with cash or work permits according to the number on the mobile phone.
Actually, compared with other international film festivals, Pingyao's film schedule is not very dense. "Watching movies easily, spend more time to chat, why do you have to be as nervous as fighting", the famous film festival publicist Richard Lormand once praised in the year that it opened. However, this good guy who enjoys watching movies was unfortunately a year ago. Died young due to illness.
Nowadays, the "software" has been upgraded from quality to vision. There are two more movie bookstores and more restaurants that satisfy both Chinese and Western appetites, and the price of dishes is a few dollars more expensive than outside. Compared with Sundance’s $500 hotel and Pingyao’s single-night inn with 50 RMB per night, even considering the gap in national income, the entire boarding and lodging of the Pingyao Film Festival is more intimate than the European and American film festivals. There is almost no difference in the quality of the theater, the service capacity and the atmosphere of viewing and discussion.
With such a sense of happiness, I went to a bathhouse diagonally across from the movie palace, and the window said "6 yuan for adults and 3 yuan for children". Pushing the door in is the layout and atmosphere of the bathhouse in Jia Zhangke's "Xiao Wu", just like Xiao Wu himself who sang "Heart Rain" in the hot water.
