Lee's new film "Gemini Killer" theme song MV "Ambition" is online. For this unheard movie, the preferred publicity method is no longer the old-fashioned "film + star" bundled marketing account, but chooses to use The theme song first opens up the popularity of the movie.
In the mainland film market, "Gemini Killer" is not the first publicity stunt with the theme song. Before the mainland animation movie "Yesterday's Blue Sky" was launched, it relied on the theme song of the same name to attract most of the curious audience. It can even be said that the theme song appeared in everyone's field of view with the pipa half-hidden after the theme song was launched. Almost half of the viewers of the Chinese National Comics film went to the theater due to the influence of the theme song.
But relying on the theme song to promote the momentum, the effect is unpredictable, after all, if the theme song wants to make a circle, the first thing to do is fire. However, it may not be easy to make songs popular, thereby driving the movies. Either follow the trend and create a well-known divine comedy at the peak of today's short video platform; or focus on the quality of the song to create a hit that everyone can sing and sing everywhere; or use large traffic. The singer escorts the song. After all, the popularity of the traffic is there. At least the number of clicks and popularity of the song is not to worry about.
If "Yesterday's Blue Sky" is biased towards the first two, then "Gemini Killer" is more biased towards the latter two. Putting aside the movie’s best selling point-director Li Ang, just talk about the popularity of Li Yuchun and her collaborator click15 among mainland singers, which is also a combination of the old traffic peak + the new trend band.
is a model of starmaking in the first generation talent show. Today’s rocket girls and idol trainees have experienced voting, ranking and other debut models. Li Yuchun has experienced it more than ten years ago, and she is still in this model in China. The first to eat crabs. Although the update speed of newcomers in the entertainment industry is extremely fast, as a singer who has been popular for more than ten years, the viscosity and loyalty between Li Yuchun fans and idols, as well as Li Yuchun's personal nationality and popularity, have been so high. It can be seen.
In the hot search for "Li Yuchun sings Lee Ang's movie theme song", perhaps many people have overlooked the existence of another band. They are click15, a newcomer band founded in 2015, and one that only passed music this summer Although the new bands on the talent show "Summer of the Band" have a low level of qualifications, their follow-up development after the end of the show is not weak at all.
click15's music festivals, variety shows, advertising endorsements and other resources can even be close to the show champion Hedgehog, but this new band has finally opened up its popularity. The first thing after it became popular was not to release new songs, but to cooperate with film and television. The collaboration of works and the singing of film and television songs have to be sighed.
Looking at the debut singers of music talent show in the past generations, Li Yuchun, Zhang Jie, Zhang Bichen, Zhou Shen and others all approached their careers in film and television. Fortunately, Li Yuchun and Zhang Jie have at least their own new songs, albums, and concerts. The fans met, but Zhang Bichen and others have almost become synonymous with the singers of the theme song of the film and television drama.
is getting closer, even the bands who came out of "Summer of Bands" with click15 have successively introduced their own film and television drama music. In addition to bands such as New Pants and Penicillin, they are "Animal Administration" and " In addition to singing songs in film and television works such as "When She is in Love", even the Hedgehog band, which once uttered the phrase "I don't know Zhang Jie, never listen to his songs", contributed to the movie "Dance!" "Elephant" sang a promotional song.
This trend of talented musicians moving closer to film and television is so prevalent, does it mean that musicians have little effect when they go out of the circle, or does film and television have high traffic, high income, and familiar faces?
