Mtime.com feature In the mainland China film market in the past 10 years, although we have introduced less than 100 overseas films each year, overseas films can account for more than 40% of the mainland's annual box office. In other words, the total box office of Mainland China of 60.6 billion in 2018, and the income of overseas imported films is above 24 billion. To be more precise, the main force of overseas imported films is Hollywood movies. The hit movie "Avengers 4" with a single film revenue of 4.2 billion is a win-win situation for overseas filmmakers and the mainland market.
Hollywood movies are really strong, and most of the Hollywood movies are also very gratifying at the box office. However, there have always been questions about Hollywood movies. For example, many fans and experts also questioned that Hollywood movies are too entertaining, and there are too many sequels. They are all rushing to earn the box office. The original motivation is increasingly scarce and fresh stories. Fewer and fewer.
doubts and doubts, but the box office of Hollywood commercials is often high. Similar to "Resident Evil: The Final Chapter", which is not well-received, the mainland market still has a high box office of 1.1 billion yuan, which is evident in the appeal of Hollywood movies.
However, after careful calculation, Hollywood movies are not victorious in the Chinese mainland market. There are also box-office works similar to "Yesterday's Miracle", "Mule", and "Green Haired Grinch". What is interesting is that these films are in North America. The local sales situation is very good, why come to China, these movies are not satisfied?
Comparative analysis shows that there are mainly five types of Hollywood movies that are not selling well in the mainland Chinese film market. The standard for our representative works is those with a box office revenue of less than 50 million in mainland China. Most of these movies in North America are box office and word of mouth. Excellent work, the situation in the film market of the two countries is like a double sky.
1. Musical songs and dances: always cold and difficult to become the favorite genre of Chinese audiences.
. Masterpieces: "Mamma Mia 2", "Yesterday Miracle", "Annie: Pocahontas"
music song and dance film is really hard to find in the Chinese mainland market Significant achievements. "Mamma Mia 2" broke 100 million at the box office in North America, and the box office in Mainland China was 4.14 million. The main reason is that Chinese audiences are completely indifferent to this classic IP. There was no ABBA song before and it was not popular in China for the first time. However, it was the 1970s when they were in the limelight. The band was disbanded in 1982, and only a small part of the Chinese audience had heard and liked ABBA's songs. Therefore, "Mamma Mia 2", a movie featuring ABBA band songs, cannot resonate in the Chinese mainland market.
The situation of "Yesterday's Miracle" is almost the same as that of "Mamma Mia 2". The film earned 1.18 million in the Chinese mainland market, which should be a record low in the box office of imported films. The main song of the musical "Yesterday's Miracle" comes from the Beatles. Although the Beatles are a European and American grand band, Chinese audiences should have heard of them, but the audience who have heard of their songs are relatively small. Not to mention feelings. Therefore, although "Yesterday's Miracle" won a box office of $73.28 million in North America with Xiaoboda, it did not improve in China.
Audiences of each generation have different tastes. Although those born in the 60s and 70s may have watched Indian musicals such as "Caravan" and "Everybody" in theaters, the mainstream audiences now watch "Transformers" and "Avatar". "A generation that grew up in Inception." Since the implementation of the introduction of 10 imported blockbuster movies in 1994, music and dance films have rarely been introduced. Although the number of imported films has now doubled, the taste of the audience has been formed. If you want to change it, you may need at least 5-10 During the training period of 1 year, it is possible to continuously introduce musical songs and dance films, and the stories and music in musical songs and dance films should be liked by Chinese audiences.
’s previous "City of Philharmonic" had a high box office of 247 million in mainland China (compared to other music and dance films). Before this film entered the mainland market, the film party advertised it as a romance film and highlighted the film’s acquisition. Numerous film awards, and the music in the film is also a favorite style of Chinese audiences, this has created a box office success.
2. Animated movies: have improved, but most of them are still tepid
Masterpieces: "Green Haired Grinch", "Island of Dogs", "Lego Batman Movie"
After many years of intensive cultivation by major Hollywood companies in China, animated films have achieved results. There have been explosive works such as "Crazy Zoo" and "Dream Traveling" with a box office of over 1 billion. But apart from Disney, the animated films developed by Warner, Sony, and Universal are still in a tepid state.
"Green Haired Grinch" bought 270 million U.S. dollars in North America, and only 26.42 million in the Chinese mainland market, which is a far cry. This is also related to the mass foundation. The original "Green Haired Grinch" is a household name in Europe and America, and it is one of the favorite readings of children. However, there are few people who know it in China, and there is no mass basis, so it is naturally difficult to attract a wide audience.
"Canis Island" is a stop motion animation directed by Wes Anderson. The film earned 43.52 million in the Chinese mainland market. However, the film's box office in the North American market was only 32.01 million US dollars. Stop motion animation is indeed not a hot market, and this animation is a tepid performance in both China and the United States. The box office of this film also illustrates another problem. Although Wes Anderson is highly praised by the fan community, and finally one of his films was introduced, but the box office did not have a prominent performance. It seems that Wes Anderson 'S fans are still only a small part of the entire audience.
"Lego Batman Movie" earned US$175 million in North America and 42.12 million in China. As an animated movie, and it is still the big IP of Batman, it still did not reach a box office of 100 million in the mainland market in 2017. The reason is that this "Lego Batman Movie" is too close to the original animation, if not I have seen the comics and animation "Batman", it is difficult to understand the many "stalks" in the film, the lines are too informative, the Chinese audience is a little overwhelmed, Batman became a chat, and "Batman: The Dark Knight Rises" The character setting of is completely different, and it’s not surprising that this animated film has been coldly received in mainland China.
3, feature films, biopics, and sports films each have their own depressions
Representative works: "Mule", "Darkest Hour", "Quadi: Heroes Resurrection"
"Mule" starring Clinder Eastwood in North America income US$100 million. The style of this crime film is biased towards the plot and does not emphasize action shootout scenes. The revenue in the mainland China market is 10.59 million, and the gap is also very large. However, this has something to do with the film's distribution strategy. "Mule" is mainly confined to the art theaters in the mainland market, and its release range is not wide, which limits the box office.
biopics have not been the darling of the mainland market, and there are few big sellers. "Darkest Hour" can be regarded as a British-American co-production, with a Chinese box office of 37.29 million and a North American box office of US$56.46 million. The performance of both sides is moderate. Even if the film was well received, the starring Gary Oldman won the Oscar for Best Actor in this film, but his contribution at the box office was not significant. It seems that no matter what country the audience is, people still prefer movies with heavier commercial entertainment attributes when they go to the theater. The
sports film "Cui Di: Resurrection of Heroes" earned US$115 million in North America and 17.09 million in Mainland China, which is another huge gap. The whole movie "Quidi: Resurrection of Heroes" is very enthusiastic and has a score of 7.4 on Mtime.com. It is also a large-scale film, but it has no box office in the mainland market. Looking back at the imported films from 1994 to the present, the introduction of sports films is very small, and the audience has not been cultivated. And "Quadi" is a derivative movie of "Rocky", "Rocky" was not introduced back then, "Quadi" naturally lacks interest.
Conclusion.
In addition to the several types of films mentioned above, there is another category of imported films that performed poorly before, that is, films that were introduced too late, such as "The Rescued Jiang Ge", "Hugo", and "Very Fast". Some imported films will have a time difference, a few months later than the North American release time, or even one or two years later, which will naturally affect the box office of these imported mainland.
"The Rescued Jiang Ge" was released in Mainland China on May 12, 2013. The film was first released in North America on December 25, 2014. There is also an episode in the middle. The film was originally scheduled to be released in the mainland on April 11, 2015. Due to content issues, it was taken offline one day before the release, and the release was postponed for one month. The box office was naturally greatly reduced.
Now, the Chinese mainland market is becoming more and more important, and the introduction time of imported films is getting faster and faster. Synchronous or quasi-synchronous situations are very common.In the past, it was rare to encounter box-office disadvantages due to late introduction.
