"My Motherland and Me" is still leading the way in popularity and word of mouth. It not only broke the "Nezha" set by "Nezha" in 3 days, "a single film broke the 1 billion fastest record"; it also led the second place by nearly 3 100 million box office results, locked in the National Day box office champion in advance.
As of today, the total box office has exceeded 2.2 billion. This work is undoubtedly the absolute king in this National Day file and even this year's theater movie. "Motherland" is inseparable from the good schedule of National Day.
At the beginning of the National Day holiday, the film market showed signs of hotness. On the first day (9.30) alone, it closed at the box office of 665 million, achieving a year-on-year increase of 149%; in 3 days, 15 hours and 51 minutes, The cumulative box office data of 2.655 billion surpassed the cumulative 8 days of the National Day holiday in 2017, creating a “new record for the total box office of the National Day file”; this year’s National Day file has undoubtedly become the “strongest in history”. In the context of the continuous heating up of the National Day stalls, the box office of 2019, which was once generally undervalued in the industry, also exceeded 50 billion a day earlier than 2018, creating a record of "the fastest annual box office breaking 50 billion".
Since the beginning of this year, the overall increase of the film and television sector has been less than 10%. Compared with the trend of the Shanghai and Shenzhen stock indexes, the performance has been significantly weaker. Especially since April, the correction has been even greater. However, the emergence of "Nezha" and the "Big Three" in National Day files completely changed the pessimistic trend of the market. In such a hot environment, domestic films seem to have seen the light in the process of breaking the spell of "winter film and television". Among them, it is worth mentioning that the three main themes of the National Day files "Me and My Motherland", "The Captain of China", "The Climber", and "Me and My Motherland" show the seventy-year development of the motherland in 7 stories. Great changes. "Captain of China" is adapted from the emergency landing of Sichuan Airlines flight 3U8633. "Climber" tells the story of the Chinese mountaineering team successfully climbing Mount Everest from the north slope in 1960 and completing the first human climb to the summit of Mount Everest from the north slope. The last three films have their own highlights, but from the perspective of box office performance, "My Country and Me" is undoubtedly the biggest winner, which is directly related to its marketing strategy deployment. "My Motherland and Me" can be described as the largest of the three movies and the strongest lineup. Therefore, from the beginning, this film was positioned as the first National Day gift film. In terms of lineup, Chinese-language movies have the highest configuration; in terms of audience, it covers all audiences. .
and the box office rising steadily all the way, corresponding to the film’s hard-core word-of-mouth and super high topicality.
"My Motherland and Me" was released for 7 days, and it also won the first place in the 7-day rating of the whole film review platform: Taopiaoping 9.5, Douban 8.0, and 95% of the big V recommendation; in Maoyan, it was even 80% More than 10,000 people scored a super-high score of 9.7, ranking first among domestic films (Maoyan). Since the release of
, my motherland, Du Jiang’s prototype is a super beautiful man, Xu Zheng’s life in Shanghai lanes, etc. and the topics triggered by the movie have been posted on Weibo hot searches one after another, causing extensive discussion among netizens.
Blossoms in the wall and still smells outside the wall: "My Motherland and Me" has been screened simultaneously in many cities around the world, and the venues are still full, and a ticket is hard to find.
As "My Motherland and Me" continues to be screened overseas, the well-known theme song in the film evokes the homesickness of many overseas compatriots, and they also sang music and waved the national flag. The foreign land celebrated the 70th anniversary of the founding of New China. The box office data of
has repeatedly hit new highs, the topic has sparked heated discussions, and the word-of-mouth is strong. The full-scale explosion of "Me and My Motherland" is also a victory for the new pioneering theme commercial film.
On the one hand, the motherland is getting stronger and stronger, the comprehensive national strength has been in the forefront of the world, and the people are more confident. The market needs "Me and My Motherland", "The Wandering Earth", and "Wolf Warrior" that can reflect the national pride of the Chinese people. Empathy genre films"; on the other hand, it coincided with the 70th anniversary of the founding of the People’s Republic of China, which successfully fermented the patriotic enthusiasm of 1.4 billion people, and also spurred the main theme of commercial films.
The prosperity of the motherland has brought pride to the people, and the high-quality film content is an outlet for the release of the people’s emotions. Based on this, the successful counterattack of "Me and My Motherland" has also been achieved; and the film reflects the 70 years of the motherland. The changed life fragments are undoubtedly the best interpretation of the motherland's growing strength at this stage, and the best continuation of the patriotic passion for the Chinese people.
From this perspective, "My Motherland and Me" occupies the right time, the right place and the right people. It is expected that it will become a popular item on the National Day.For a while, I believe this good movie will definitely go further.
The take-off of a nation requires not only a solid material foundation, but also a strong spiritual force. I believe that, driven by the explosive theme movies represented by "My Motherland and Me", Chinese genre movies and even Chinese movies are setting sail. Set sail; look forward to it together!
