Text | Guangxi Gu Yu
In 2019, Du Jiang has won the screen with a number of high-reputation movies.
His first film this year is the literary film "Everlasting Time", which won two awards at the Berlin Film Festival. In the film, he plays Shen Hao, a man who has been carrying the secrets of two families for more than 30 years. His handling of the "confessional drama" at the end of the film allows the audience to see the other side of Du Jiang that seems "quite suitable for literary films." "Heroes of Fire", which was launched on the
Mid-Autumn Festival, made a lot of tears from the audience. Du Jiang played the role of the fire brigade captain Ma Weiguo. His character is very three-dimensional, and he is holding his breath against his competitors as well as being the captain and comrade in fire. The responsibilities and feelings in the dangerous situation are portrayed, and the father-son line adds a touch of warmth to Ma Weiguo's role sublimation.
In the two films "Captain of China" and "My Motherland" in the National Day file, he played two different "tough guys" respectively. One is a civil aviation hero who is not afraid of danger, and the other is a flag-raising in the return of Hong Kong at a critical time. hand. The portrayal of the two heroes before and after, wrapped in the group drama, the righteousness of Du Jiang's body becomes more and more obvious.
When 85 students were still looking for roles and acting styles, Du Jiang, who was not bad in acting skills, had already given up on small screens and gradually became popular with the popular "Chinese Story" of Chinese movies.
Du Jiang starred and participated in the movie Douban score
It can be said that Du Jiang made the right choice at every critical moment in his career development. When the cute culture was rampant, I participated in parent-child variety shows with my wife Huo Siyan and son Hum, especially the high overlap of audiences in "Dad is Back 2" and "Where is Dad 5". All the way up, but after leaving Uh-huh and adorable baby, Du Jiang's popularity is not too high.
With the introduction of the "Baby Restriction Order" in 2016, the relevant departments once again emphasized the "Baby Restriction Order" in 2018, during which Du Jiang tried to transform. Parent-child variety show was indeed an evergreen tree at the time, but it was not for artists, especially for actors who specialize in acting. It was not a long-term solution, and it was also a "bad" label.
He spun around briefly in the TV series for a while, mostly in the image of a "good husband" and "good man". The audience did not impress him deeply. During this period, Chinese films have also undergone rapid iteration and development, and local Chinese stories that express social crux and realistic emotions have become a new box office pillar and role of word of mouth.
After "Operation Red Sea", Du Jiang gradually turned his attention to "Chinese Story", deducing the image of a righteous and wise tough guy. He has played roles in the three main theme films of "Pride of China" launched by Bona Pictures this year. It is understood that Du Jiang has been actively contacting various roles and actively transforming.
has grown from being a "daddy" to a multi-millionaire box office starring role. Du Jiang "smartly" grasped the emotional needs of mainstream audiences in a specific period and insisted on creating a "type" image of a single individual. The result was relatively successful.
1
The transition from a good dad person to a movie cafe
from a variety show to a movie cafe, Du Jiang is a typical example. This of course does not mean that he made his debut in variety shows, but because he became popular with variety shows.
Du Jiang and Zheng Kai and Chen He have a dormitory. Of the three, Du Jiang became famous the latest, and they all have the label of "variety cafe". The difference between
is that after Chen He became popular with the "Love Apartment" series, he participated in a series of variety shows such as "Run Brother". Compared with the actors, the audience remembered more of his appearance in the variety show. In addition to starring in romance dramas and family dramas, Zheng Kai is also firmly bound to "Run Brother". Du Jiang is different from them. He became popular in the cute baby variety show, and then established a new image with the help of the movie. The impression on the audience is transitional and changing.
The first images he established to audiences through variety shows are good husbands and good fathers. Among the two main representative variety shows, 2015's "Dad is Back 2" and 2017's "Where are you going to dad 5" are both cute babies. Variety show. Thanks to the rapid expansion of the cute culture and the two-dimensional culture in China at that time, the cute baby variety show was loved by many young audiences. Du Jiang participated in the two programs with very good feedback, especially after the broadcast of "Where Are You Going, Dad 5". Everyone became familiar with Du Jiang.
His Baidu Index in recent years reached its highest peak during the broadcast period of "Dad is Back 2" and "Where Is Daddy Going 5".
However, everyone's attention to him stays with his wifeHuo Siyan and her son huh, the labels surrounding him are "big eyes cute dad", not the current "tough guy Du Jiang" and "righteous Du Jiang". Thanks to the good "family personality", Dujiang's commercial resources have soared during this period, and have been recognized by many brands with very high nationality. Including L'Oreal Paris, Shufujia, Nuoyouneng milk powder, have successively cooperated with Du Jiang.
At the time, L’Oréal Paris signed the Du Jiang brand ambassador. It was not the beauty line that it collaborated most often with male artists, but the female skin care line. After taking a fancy to Du Jiang, Huo Siyan and Uh-huh’s family file, Shu Fujia extended an olive branch and invited Du Jiang served as the spokesperson; when "Where Are You Going, Dad 5", the program titled Shangnuo Youneng milk powder quickly reached a cooperation with Du Jiang. The transformation of
took place in 2018. During this time, Du Jiang turned into a movie star. His personal image has changed from a "cute dad" in variety shows to a "wei Guangzheng" actor in movies.
At that time, in the main theme film "Operation Red Sea" produced by Bona Pictures, Du Jiang played the assistant captain and blaster of the Dragon Commando in danger. Afterwards, including "Heroes of Fire", "Time of Victory", "Captain of China" and "My Motherland", Du Jiang's roles to the audience are all heroes with distinctive marks. In an interview with fashion media, Du Jiang also stated that he found a suitable acting route for him. “It is very difficult for an actor to find a certain type of role to be recognized by everyone.”
Transition from cute culture to heroic culture In the meantime, what Du Jiang showed was the transition from the small circle to the mainstream culture, and the audience group also realized a substantial expansion from the young to the old, middle and young. In Shanghai in July this year, he also participated in the first fashion show held abroad by the international luxury brand PRADA.
2
Evacuate the small screen
However, it is not an easy task to find the "model" that suits you. Du Jiang has also experienced a period of small screens.
The broadcast of "Dad is Back 2" in 2016 made Du Jiang famous. After that, Du Jiang started to focus on the big screen while also taking into account the small screen. He and his wife Huo Siyan co-starred in two urban emotional dramas "Goodbye, My Wife" and "Beijing Meets Seattle", of which "Beijing Meets Seattle" has not yet been broadcast.
What's interesting is that these two dramas both feature Huo Siyan as the main heroine, and they are aimed at female audiences. Du Jiang plays the role of "green leaves" in them. Judging from the audience's evaluation of Du Jiang's works during this period, the content and reputation of the works were not impressive. The audience reported that the quality of the plot content was not up to standard and some actors had awkward acting skills. These factors greatly reduced the audience's experience of watching the drama.
Therefore, most of the audience's attention is more focused on Huo Siyan Du Jiang's "husband and wife file". The series that Du Jiang participated in did not help him move to a higher position. The
TV series "Goodbye, My Wife" happened to be in the aftermath of the parent-child reality show. Huo Siyan and Du Jiang's husband and wife file attracted a lot of attention. The combination of the two people in the drama and the husband and wife were also in the reality show. The performance is more suitable. It can be said that TV dramas have further consolidated Du Jiang's image as a good home man, but for "actor Du Jiang", these dramas have not contributed to the increase in his acting value.
During this period, an important watershed appeared in the domestic film and television drama market. With the broadcast of online dramas such as "The Promotion of the Princess" and "Addiction", the aesthetics of the Internet began to differentiate. Youth dramas, suspense dramas, and IP dramas have begun to seize the market, leaving little time for mother-in-law dramas and traditional family dramas. The small fresh meats headed by Li Yifeng and Lu Han firmly grasp the small screen, and the traffic is very popular. Obviously, this is not the era of actor Du Jiang. The market feedback of
's works was mediocre, and the parent-child reality show was more influential. Du Jiang's acting skills were not taken seriously at the time, which was one of the reasons why the development of his TV series was not smooth. Du Jiang's career focus gradually shifted to the track of "family parenting", but a "child restriction order" issued at that time blocked Du Jiang's other path on the small screen.
In April 2016, the State Administration of Press, Publication, Radio, Film and Television issued the “Notice on Further Strengthening the Management of Comprehensive Channel Programs on TV Stars”, requiring strict control of minors’ participation in reality shows, and no use of reality shows to speculate and package stars. In entertainment interviews, entertainment reports and other programs to promote hype celebrity children, to prevent packaging to create "stars" and become famous overnight.
This means, relying on parent-child reality shows to develop actingThe career path is nowhere to go. With the help of his son and parent-child variety show, Du Jiang, who became popular for the first time during this period, also had a movie "Romantic Death History" broadcast. In contrast, as an actor, his development in the field of small TV screens is even more difficult. The drama of
is that in the movie "The History of Romantic Demise", Du Jiang played a small figure in society who had never seen the world but was determined to be in the upper ranks. He was seen by the audience in many roles by virtue of his acting skills. Saved myself from the label of "Uh-huh Dad" once. After
, "Where are we going to dad 5", Du Jiang completely entered the younger generation, but "actor Du Jiang" is always one step late to "huh dad". Since the broadcast of the
movie "Operation Red Sea", Du Jiang has never appeared in a TV series, but has been active on the big screen with different roles. It is speculated that, under the influence of the entertainment environment and his own appearance, Du Jiang took advantage of the momentum of "Red Sea Operation" and began to gradually withdraw from the small screen. The "evacuation" of
coincides with the "east wind" at the critical moment when the audience's demand for Chinese film content changes. A kind of thinking has become popular in Chinese film circles: “telling Chinese stories well is the core competitiveness of Chinese films.”
From this point on, Chinese films are more focused on telling stories and conveying the spirit of the characters. Various innovations have been made in the artistic expression of ", and the quality of some Chinese films has been greatly improved. Therefore, the audience's aesthetics gradually changed.
3
look for "type" and become an actor Du Jiang
as an actor Du Jiang also accounted for the dividend of this period. In the early stage, there were "Operation Red Sea" directed by Lin Chaoxian and Zhang Yi, "Long Forever" starring Wang Xiaoshuai, Wang Jing and Chun Yongmei, and then to the recent movie "Heroes of Fire", "My Motherland and Me" and "Captain of China" .
Judging from the data of Maoyan Professional Edition, in the comprehensive audience portraits of the above films, the gender proportions of male and female audiences are almost the same. The age group is 20-29 years old as the first echelon, and 30-34 year olds are the second echelon. , 40 years old and above are the third echelon.
This gave Du Jiang more space for exhibition.
A series of realistic themes depicting the changes in the Chinese era, coupled with the cooperation with the big directors, Du Jiang, with the help of the explosive Xu Hong, the squadron captain Ma Weiguo, the second captain Liang Dong, etc. Its audience circle has been further expanded, and it has been recognized by a wider audience. This recognition of
is intuitively shown in the audience's changes in the demand for Du Jiang. In the early period when Du Jiang focused on the image of "home man", the audience's demand for Du Jiang was mostly focused on the "cute point", that is, the big-eyed dad. Interaction with cute baby, interaction between good husband and wife, etc.
After the "baptism" of many movies and characters, Du Jiang's "tough guy" image has gradually been recognized by the audience, and the audience circle has expanded, from the original audience mainly concentrated in young women to men and more. age group. The new audience's needs for Du Jiang began to change as an actor, able to bring emotional resonance and thinking about reality to the audience through the role.
Du Jiang's second transformation is obviously smooth, which is not only reflected in the evaluation of the audience, but also in the resources behind him. He starred in the movies "Operation Red Sea", "Long Days", "Chasing the Dragon 2", "Heroes of Fire", "My Motherland and Me" and "Captain of China". Bona Film Group is one of the producers.
Since the 2018 "Red Sea Action", of the 7 films that Du Jiang has released so far, 6 of them have been produced by Bona Pictures. The "deep bond" between Du Jiang and Bona also provided a boost to his second fame.
Presenting the two main themes during the National Day So far, Du Jiang has successfully removed the label of "Meng Dad" and ushered in his second moment of fame as "actor Du Jiang".
However, one problem is that so far, Du Jiang's screen roles are still mostly supporting roles, and he has not taken on a major production alone. This is also a proof that actor Du Jiang needs to complete. In the middle of the test, in addition to his comprehension, it is his acting skills, luck, and knowledge of his professional development.
