string lovesickness, hidden in my heart, love will never change, I can't forget you. Which girl does not cherish spring, which boy does not love? Which woman doesn't want Lang to ride a white horse to make green plums around the bed. Take the hand of your son and grow old with your son. In the musical background of Peking Opera, Chow Yun-fat's Centennial RT-Mart commercial tells the audience a love story of childhood sweethearts and old age: the heroes and heroines are deduced from the acquaintance, love, separation and union with the help of Chow Yun-fat's rich facial expressions. In the advertisement, Chow Yun-fat’s acting skills can be described as superb: the tenderness when young fell in love, the melancholy and bleak after the lovers leave, the things that are wrong when they travel to the old place, and the dreams when they reunite with the deceased. Most of celebrities make advertisements and simply launch products after a smile, but he does not have a single line in the advertisement. The feeling of old age with a white head is shown by Zhou Yunfa's affectionate action of washing and watering the hair of the "famous wife".
"If the separation and reunion of life is a drama, then the fate of a hundred years has been arranged. Green silk hair, fate for a hundred years." This is not only a "Baifa Runfa" slogan, but also a kind of artistic conception. A cohesion of beautiful emotions. is willing to be a lovebird in the sky, and is willing to be a branch in the earth. A married couple with white heads and old hair, hair, which itself has a deep cultural heritage in Chinese history. Combining the interpretation of the hero and heroine, integrates the traditional Chinese lovers from blue silk to white hair, a hundred years of good harmony into the "100 years of smooth hair".
In 1997, Ao Ni launched the "Hundred Years RT-Mart" with Chow Yun-fat as the image spokesperson. The brand name of Centennial Runfa and Chow Yunfa's name are ingeniously matched, and Chow Yunfa's temperament image is consistent with the gentleness of Centennial Runfa brand itself. Chow Yun-fat has a good reputation. Whether in life or work, he abides by Chinese traditions, respects his parents, loves his wife, loves friends, and treats others modestly. The century-old concept of time has undoubtedly revealed the long history of the brand and increased the weight of the brand's time; Runfa has well reflected the brand's product attributes and category characteristics. In the "Hundred Years RT-Mart" advertisement, 's classical cultural atmosphere and modern commercial atmosphere are ingeniously integrated and complemented each other, and the star effect is hearty. The popularity of Centennial RT-Mart has been greatly enhanced, and under the guarantee of high-quality products, it has ushered in an early growth period. In the year when the Centennial Runfa advertisement was broadcast, Oni won the most glorious victory in the company's development history-annual sales revenue reached 800 million yuan, with a market share of 12.5%, second only to Procter & Gamble . This advertisement won the Fifth National Film and Television Advertising Gold Award, which shows the master's ingenuity.
If the clutch of life is a drama, then the fate of a hundred years has already been arranged. Blue silk hair, the fate is a century of . Remaining sound around the beam, a generation of legends.
