hardly warmed up, but it shocked many people when it debuted. What
is talking about here is the TV series "Cracking Black Storm", which is currently being broadcast on CCTV-8. In the first year of normalization and eradication of crimes, this drama exploded when it first aired, and it can be called the most potential "wang bombing drama" in this summer.
It can be seen from this word cloud that the guiding unit "Central Political and Legal Committee", "Suspense", "Psychological Game", "CCTV8", "Hardcore Stimulus", "French Drama", etc. have become everyone's attention. The focus of the show. The uniqueness of the subject matter, the authenticity of the material, the suspense of the plot, the three-dimensional sense of the characters, and the strong warning and educational significance are several key elements for this drama to attract the attention of the audience.
The advantage of "sweeping black drama" is that it can bring a unique experience to the audience. However, how to balance the "ideological nature" and "entertainment", while maintaining the sense of tension and the sense of proportion in the drama involved, is a huge problem for this type of subject matter. The brilliance of "Sweeping Dark Storm" is that it balances these elements well. In this confrontation between darkness and light, suspense is one after another, and interlocking. It has a compact plot and meticulous logic. Even some of the idle pens in the play that seem to have little ink are buried in grass snakes and gray lines. "Sweeping the Dark Storm" has such a creative attitude starting from realism and shows good appearance. It is estimated that this is one of the reasons why it was selected by CCTV.
02
Currently, in addition to "Sweeping Dark Storm", "Ideal City" and "Tian Long Ba Bu" are also being broadcasted in the same period of the Yangtze Eighth. Looking back, under the current adjustment of the TV drama industry, Yangyi and Yangba have successively launched "Crossing the Yalu River", "The Great Battle", "Striking Water", "Awakening Age", "Installation", "Golden Years", and "Urgent" in the past two years. TV series with diverse themes and different styles such as "Public Relations" and "Little Willingness" not only strongly highlight the aggregation effect of their platforms, but also adjust the image "precisely", "fine", "exquisite" and "exciting" to achieve brand value-added.
Through the analysis of the word cloud image of the CCTV TV series evaluation, it can be seen that "Chinese drama temperament", "exquisite drama", "human feelings", "time sense", "Chinese dream", "youth", etc. are the audience For the impression of CCTV-1 and CCTV-8 TV series, this platform has been actively exploring and pursuing the rich resources of TV series, forging high-quality goods, and reshaping the highlands. This is the consensus of most viewers.
So, to achieve such a transformation and upgrading, what "weapons" does CCTV's TV series have?
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The first weapon: the original self-made
"Crossing the Yalu River" produced by the main station is a panoramic and epic reproduction of the entire process from the initial decision-making stage to the final signing of the armistice agreement. The true story of the soul restores the unforgettable and magnificent triumph for the audience; the drama "Smashing the Water", which comprehensively reflects the party’s founding process, combines the depiction of the major historical process with the personal growth of the revolutionaries, showing the Communists’ struggles and death The spirit of regret, hitting the water in the middle of the stream, and restraining the flying boat by the waves;The style fully displays the Liaoshen, Huaihai, and Pingjin battles, and presents epic war scenes with top special effects.
From the cast to the scale of production, these works all show that CCTV is building an integrated operation pattern of "planning, investment, creation, broadcasting, and operation", which matches its status as a major national platform, and therefore He has created a lot of dramas, tells Chinese stories and shows the Chinese spirit.
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The second weapon: focus on social hot spots. Write down the "poems of life"
Whether to create from the logic of life is the key to the success of literary works. Whether it is Yangyi or Yangba, its TV dramas can often focus on social hotspots and pain points, go deep into the hot life, and write a "poem of life".
"Half a village in the city, a group of Taiwanese installers". The TV series "Installation" shows the life scenes of migrant workers with ordinary installation worker Diao Shunzi as the main body, deeply restoring the normal life of the working people at the bottom, full of hot fireworks. Under the theme of "Little Promoting", "Little Willing" accurately captures and reproduces various social issues such as family education, marriage relations, and intergenerational communication. It reflects the real group portrait of contemporary families in stories full of strong dramatic conflicts and tensions. The audience's pain point successfully triggered group resonance.
Without the support of the logic of life, any whimsical ideas can hardly hold up the work. These hit dramas by Yangyiyangba observe the lives of the people and express their aspirations. Such creative orientation has promoted the prosperity and development of literature and art and ushered in a blossoming spring.
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The third weapon: singing the song of youth, grasping the pulse of young people
CCTV's TV series are becoming more and more "young", this can be seen from the analysis of the word cloud graph of online evaluation. Hot words such as "carry handles", "pai noodles", "YYDS", "hard dishes", "a ruthless man", and "zhaoxin" are all conclusions left by young people.
The TV series "Golden Years" depicting the typical female emotional life of the era, contemporary urban workplace dramas "Emergency Public Relations" and "Ideal City", etc., focus on the work and life of young people.
launched these works with high recognition and phenomenon-level sweeping effect, which shows that Yang Yiyang Ba has a precise grasp of cultural taste, thought acceptance and aesthetic judgment, and it continues to strengthen the perception and perception of young people. Memory, enrich the youth attitude matrix, discover the needs of youth, activate the power of youth, and guide young people to sublimate themselves and empathize with others in the subsequent work and life, so as to realize the transition from social value to social value.
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The fourth weapon: Strengthen the integration and promote the promotion of channel network broadcasting
CCTV, which has a strong authoritative influence and resource integration, has also embraced various cooperation mechanisms with an open attitude, and actively carried out simulcasting with the three major video websites and first-line satellite TVs. Cooperation has eliminated the barriers between the new and old media, increased the broadcast channels of CCTV, and expanded the throughput of high-quality dramas on the platform.
In the current development of media convergence, in order to comprehensively improve the quality of the channel and improve the networkWith regard to the degree of attention, CCTV has also continuously introduced various special designs for financial media to maintain the stickiness between CCTV and TV drama audiences. During the Spring Festival, launched the "Big Drama to accompany you to spend the New Year" integrated media theme planning and formed a "Tweet League". Nearly 50 film and television industry "old drama bones" and young actors with strong market appeal appeared in turn and transformed themselves. "Recommendation Officer for Dramas"; during the Ching Ming period, "they are always young-2021 Ching Ming Yun Poetry Club" was launched. Many outstanding actors re-read the poems of their ancestors, cherish the memory of the martyrs, pay tribute to the heroes, and light up the vivid red memories; during the May Fourth Movement, "the best "My Youth Meets You" event invited 30 young actors to relay their voices and pay tribute to youth with their roles. The total reading volume of Weibo topics in the event exceeded 1.1 billion. Netizens lamented, “We have participated in a billion-dollar project together!” Propaganda and promotion work has become forward-looking, proactive and systematic as a result of the various forms and types of new media products such as "Tanban". On the big screen, on the basis of summarizing the experience of flexible arrangement of high-quality dramas in the past, we have realized precise arrangement, and more diversified broadcast modes such as co-broadcasting and simulcasting have emerged. It not only innovated the strategy of "all-weather new drama", and the golden file of "double yellow eggs". The drama strategy also launched special designs for the winter, summer and holidays to continue to enhance the platform’s attractiveness to young audiences and urban crowds.
With four "weapons" in hand, CCTV is constantly launching a wide range of TV series with excellent quality to inspire the audience's deep love.
(Editor in charge: Hu Mengyao_NK5655)
