I will talk about the importance of copywriting today. To make a point beforehand, the copywriting mentioned here does not include bad copywriting. What is bad copywriting? It's just lying copywriting. What is lying? It's just spreading rumors, making things out of nothing, and talking about black as white. These are bad copywriting, and I won't talk about it today.
As the saying goes, the public says the public is reasonable, and the mother-in-law says the mother is reasonable. That's weird, why is the same thing so different between two people's mouths? In fact, this is caused by the different tendencies of copywriting, and it is also the magic of copywriting.
The ghostwriter Xu of Du Meizhu is a good one. He is definitely a professional. If it is not an official report, in his pen, Du Meizhu's image is definitely not what it is today.
Chen Lu and her girlfriend Wang Meng also have good copywriting techniques, and the rhythm of the previous few waves is so good. Without this copywriting, Huo Zun may still be rolling the curtain.
Huo Zun’s first two essays were not good, they were too Buddha-based, empty, and did not provide valuable information.
However, Huo Zun's latest post (long post) is different from the previous two, it is the soul possessed by Dumeizhu's ghostwriter. There are narratives, feelings, and emotions. I don't know what crash course Huo Zun has attended in the past two days, and he has improved so quickly. What are the characteristics of good copywriting? What is said is true, but what should be said is said, what should not be said is not said.
This matter, your taste, your fine taste. (Click on the picture below to read more clearly)
